ALG Vacations (ALGV), part of Hyatt, is widely recognized for providing the industry's leading leisure travel experience to destinations worldwide. As North America's leading vertically integrated travel, hospitality, and leisure management groups, we can oversee all aspects of the vacation- from the moment a guest books a trip to the time they return home. Serving more than three million passengers annually, each of our highly respected brands offers unique benefits and a wide portfolio of destinations. Grow your career as Manager, CDP, Audience Activation and Analytics within ALG Vacations. This role leads data-driven customer marketing for ALG Vacations’ B2C brands, Apple Vacations, BeachBound Vacations, CheapCaribbean Vacations, Funjet Vacations and United Vacations. The role translates campaign and lifecycle requirements into audience definitions, builds and validates audiences in the composable customer data platform and activation tools, and partners with marketing, data, technology, analytics, and external teams to support email, SMS, paid media, and other customer channels. The position also leads marketing technology projects, platform integrations, customer review activation, support-ticket resolution, process improvements, and new targeting and personalization initiatives, including the responsible use of artificial intelligence (AI) to improve customer marketing execution and effectiveness.
Responsibilities:
Audience Strategy and Activation
- Lead the translation of campaign briefs, lifecycle requirements, and channel strategies into audience definitions, segmentation logic, and activation plans.
- Build, maintain, and oversee audiences across the composable CDP, email, SMS, paid media platforms, and other activation destinations.
- Analyze audience characteristics and customer behavior to recommend segments, audience refinements, personalization use cases, and activation strategies.
Data and Analytics
- Use SQL and partner with the BigQuery owner and technical teams to evaluate data sources, fields, joins, and dependencies; apply those skills to audience builds, troubleshooting, validation, measurement, and segmentation analysis.
- Partner with analytics and channel teams to interpret audience and campaign data and identify opportunities for improved targeting, personalization, and performance.
Platform and Technology Operations
- Lead marketing technology projects, platform integrations, customer review activation, support-ticket resolution, process improvements, and new targeting and personalization initiatives.
- Own customer marketing support tickets with Trisept, ALG Vacations’ technology partner, from submission through testing, resolution, escalation, and stakeholder communication.
- Lead support for the PowerReviews integration and activate customer reviews and other user-generated content across relevant marketing channels.
- Use the email and SMS platforms to support audience activations, campaign setup, testing, and execution.
- Use AI tools, including ChatGPT, Iterable Nova, and other approved AI capabilities, to support audience development, campaign execution, data analysis, documentation, troubleshooting, and project management.
- Apply sound judgment and human review to validate AI-generated outputs, protect customer and company data, and ensure accuracy, privacy, compliance, brand standards, and marketing requirements are maintained.
- Identify opportunities to use AI responsibly to improve efficiency, scale personalization, automate repeatable workflows, and enhance customer marketing experiences.
Quality Assurance and Governance
- Establish and oversee the use of approved customer attributes, inclusions, exclusions, suppression rules, control groups, holdouts, and testing populations.
- Own audience QA by validating eligibility, record counts, overlap, suppression, activation settings, and campaign requirements; investigate and resolve discrepancies before launch.
- Oversee recurring audience refreshes and campaign calendars while maintaining documentation, naming conventions, metadata, dependencies, approvals, and QA results.
- Ensure audience governance, customer-data governance, privacy, consent, and compliance requirements are followed across audience development and activation workflows.
Cross-Functional Partnership and Project Management
- Lead collaboration with email, SMS, paid media, CRM, digital, analytics, and other channel owners; communicate project status, risks, blockers, and dependencies and drive resolution.
- Lead customer marketing and marketing technology initiatives from requirements through implementation, launch, and post-launch review, including integrations, data enhancements, and process improvements.
Demonstrate a commitment to Hyatt core values.
Qualifications
- 5–7 years of experience in marketing operations, CRM, lifecycle marketing, marketing technology, campaign operations, analytics, or a related discipline, including experience leading projects or programs.
- Experience working with customer data, audience segmentation, campaign execution, or marketing platforms.
- Working knowledge of SQL and relational data concepts, with the ability to apply those skills to audience development, validation, troubleshooting, segmentation analysis, and marketing measurement; a demonstrated ability to continue advancing SQL expertise.
- Experience using generative AI or marketing AI tools or demonstrated ability to learn and apply tools such as ChatGPT and Iterable Nova in a business environment.
- Ability to evaluate AI-generated recommendations and outputs for accuracy, relevance, privacy, security, compliance, and potential customer impact.
- Strong attention to detail, quality assurance, organization, prioritization, stakeholder management, project-management, and cross-functional leadership skills.
- Ability to translate business requirements into clear audience criteria and execution plans.
- Strong written and verbal communication skills and the ability to work effectively with marketing, data, technology, analytics, and external partner teams.
Preferred Qualifications
- Experience with a CDP, CRM, ESP, audience builder, marketing automation platform, or comparable customer-marketing technology.
- Experience with Iterable, Attentive, BigQuery, Power BI, SQL, or comparable tools, including the ability to quickly learn and use email and SMS platforms for audience activations.
- Experience activating audiences across email, SMS, paid media, or other digital channels, including learning and using email and SMS platforms, QA, campaign testing, suppression logic, data validation, or identity resolution.
- Experience supporting technology integrations, marketing platform implementations, external technology partners, support tickets, or technical project workflows.
- Experience with customer reviews, ratings, user-generated content, or content syndication.
- Experience in travel, hospitality, ecommerce, retail, loyalty, or another consumer-focused industry.
Education:
- Bachelor’s degree in Engineering, Analytics, Information Systems, Marketing or a related field; equivalent experience may be considered.
The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary. Location and Work Schedule Based in the Dallas, Texas area, this position requires regular in-office work at the Addison office two days per week: Tuesday and Thursday. Additional in-office attendance may be required for team meetings, training, planning sessions, or other business needs.
About ALG Vacations It all begins when our client’s book with ALG Vacations. As North America’s leading tour operator, we keep our standards as high as our passion for travel, working together with our agents to ensure every client’s vacation exceeds every expectation. We are an industry innovator that combines the expertise of many different brands. ALG Vacations consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across multiple segments, comprising:
- Vacations: The largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through well-established vacation brands
- Destination Management Services: Best-in-class destination management services provided by Amstar® DMC and Worldstar®
- Loyalty Program: Exclusive loyalty program Unlimited Vacation Club®
- Technology Solutions: Innovative technology solutions provider Trisept Solutions®, connecting over 88,000 travel agents with leading travel suppliers.
Since 2021, ALG Vacations has proudly been part of Hyatt. At Hyatt, we believe in the power of belonging – of making people feel at home no matter where they are in the world. Since 1957, our colleagues have been at the heart of driving Hyatt to become one of the world’s leading and fastest-growing hospitality brands, without ever losing focus on people and care. To learn more about ALG Vacations: https://alg.www.vaxvacationaccess.com/about-us/ Our Values At ALG Vacations, we care for people so they can be at their best. We bring our values to life every day to ensure our colleagues have what they need to thrive, be their best selves, and create memorable guest experiences. Experimentation • Empathy • Inclusion • Integrity • Respect • Well- Being
We’re proud to offer exceptional corporate benefits which include:
Travel Perks and Benefits for both ALG Vacations and Hyatt Medical, Dental and Vision Insurance Basic Life Insurance Short- & Long-Term Disability Paid Parental Leave Corporate Wellness Program Travel Discounts & Deals Paid Time Off & Holidays 401(k) Plan with Company Match We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free and tobacco-free workplace and perform pre-employment background checks.
We Welcome You:
Research shows that individuals tend to apply to jobs, only if they meet all the listed job qualifications. Unsure if you check every box, but feeling inspired to enhance your career? Apply. We’d love to consider your unique experiences and how you could make Hyatt even better.
The salary range for this position is $79,900 - $95,000. The final pay rate/salary offered to the successful candidate will depend on experience, skill level and other qualifications for the role, as well as the location of the performance of work. Pay for the successful candidate will meet local requirements, including the local minimum wage rate. We value our relationships with recruitment partners and require that agencies contact us first before submitting any candidates. Hyatt will not be responsible for any fees and obligations associated with unsolicited submissions unless a formal agreement is in place.