Manager, Community Relations & Growth Activation

G

Community Relations & Market Activation

• Build and maintain relationships with community organizations, schools, athletic programs, employers, senior communities, chambers of commerce, nonprofits, and other organizations aligned with practice growth priorities.
• Identify community engagement opportunities that increase awareness of physicians, specialties, locations, and services.
• Coordinate community partnerships, sponsorships, educational opportunities, health-related programming, and other market activations.
• Represent the organization at appropriate community events and functions.
• Develop activation plans that ensure sponsorships and community investments extend beyond logo placement and create meaningful opportunities for engagement.
• Maintain a centralized calendar of community events, sponsorships, lectures, and activation opportunities.
• Identify opportunities for physicians and clinical leaders to participate in relevant community programs.

Physician Lectures, Events & Educational Programming

• Coordinate physician lectures, community education programs, open houses, screenings, seminars, and other events.
• Partner with physicians and the Director of Practice Growth to identify relevant topics, audiences, and opportunities.
• Manage event execution including venues, registration, timelines, physician coordination, signage, collateral, presentations, promotional needs, and on-site support.
• Partner with Marketing to develop promotional strategies that increase awareness and attendance.
• Ensure appropriate follow-up occurs after events and that meaningful opportunities are captured for continued engagement.
• Create repeatable event and lecture formats that can be scaled across physicians, specialties, and markets.

Practice Growth & Field Enablement

• Support the Director of Practice Growth and Physician Relations team with tools and resources that strengthen market outreach.
• Coordinate development of physician profiles, specialty materials, talking points, presentations, referral resources, leave-behinds, and other field enablement materials.
• Maintain an organized and current library of approved growth and outreach resources.
• Help ensure Physician Liaisons understand available marketing resources, community programs, physician initiatives, and upcoming market opportunities.
• Identify gaps in field resources and work with Marketing to develop appropriate solutions.
• Support onboarding and ongoing enablement of Physician Relations team members.

Physician, Service-Line & Location Activation

• Support market activation for new physicians, locations, specialties, and services.
• Coordinate community-facing elements of physician onboarding and market introductions.
• Identify appropriate lecture, event, partnership, and community opportunities based on physician specialties and growth priorities.
• Work with Physician Liaisons to connect community activation with referral development efforts.
• Help develop launch calendars that coordinate marketing, community engagement, physician relations, and field activity.
• Ensure physicians understand available opportunities to engage with referring providers and the broader community.
• Marketing Coordination
• Serve as a key connection point between Practice Growth and Marketing for community and field-based initiatives.
• Coordinate requests for collateral, event materials, signage, presentations, digital promotion, social content, and other marketing support.
• Ensure community-facing materials adhere to organizational brand and messaging standards.
• Identify physician activities, partnerships, events, community stories, and other opportunities that can be amplified through social media, public relations, digital content, and communications.
• Help maximize the value of events and physician activities by identifying opportunities to capture photography, video, testimonials, educational content, and other reusable assets.NT OF DUTIES

Measurement & Continuous Improvement

· Track community activities, events, sponsorships, lectures, partnerships, and other market activations.

· Establish clear objectives and expected outcomes before significant events or sponsorship investments.

· Measure attendance, engagement, leads, relationships developed, referral opportunities, follow-up activity, and other relevant outcomes.

· Ensure appropriate activities and relationship opportunities are documented in Salesforce.

· Provide regular reporting to the Director of Practice Growth on activities, results, upcoming opportunities, and recommendations.

· Evaluate the effectiveness of community investments and recommend where the organization should expand, modify, or discontinue activities.

· Develop repeatable playbooks and processes for successful programs.EDUCATION

EDUCATION

• Bachelor’s degree in Marketing, Business, Communications, Healthcare Administration, or related field required.
• Equivalent relevant experience may be considered

EXPERIENCE

• 3-5 years of experience in community relations, healthcare marketing, business development, event management, sales enablement, physician relations, or a related field.
• Demonstrated ability to coordinate multiple projects, events, and stakeholders simultaneously.
• Strong relationship-building and interpersonal skills,
• Excellent written and verbal skills.
• Highly organized and strong attention to detail and follow-through.
• Comfortable interacting with physicians, executives, community leaders, external organizations and internal teams.

KNOWLEDGE, SKILLS, AND ABILITIES

• Physician Relations strategy and enablement
• Strategic account management
• CRM governance, adoption, and reporting
• Territory and pipeline management
• Training, coaching, and facilitation
• Program and event leadership
• Referral and patient-conversion analysis
• Healthcare operations and patient access
• Data analysis and performance management
• Cross-functional leadership
• Executive communication and influence
• Change management and process improvement
• Healthcare privacy, legal, ethical, and compliance requirements

ENVIRONMENTAL WORKING CONDITIONS

• Work is performed in a professional office, healthcare practice, or remote work environment.
• Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

PHYSICAL/MENTAL DEMANDS

• Ability to communicate effectively and utilize standard office and mobile technology.
• Frequent local travel within an assigned territory and occasional overnight travel as needed.
• Ability to maintain a flexible schedule for occasional early-morning, evening, or weekend meetings and events.
• Standing, walking, driving, and lifting materials up to 15 pounds may be required.
• Reasonable accommodations may be provided consistent with applicable law.PERIENCE

ANIZATIONAL REQUIREMENTS

· HOPCo Mission, Vision, and Values must be read and signed.

This description is intended to provide only basic guidelines for meeting job requirements. Responsibilities, knowledge, skills, abilities, and working conditions may change as needs evolve.