Director, Creative

Position Overview:

HomeServe is looking for a Director, Creative with the experience and creativity to crank out response-triggering complete direct mail packages and other direct response materials.

The Director, Creative will be a strong conceptual thinker with a passion for designing to drive acquisition and retention for HomeServe’s portfolio of home repair and protection plans.

Under the supervision of the Vice President, Creative and Marketing Strategy, the full-time, in-house Creative Director will partner with the Copy Director and other members of the creative team to craft direct response assets that win in market. Wide-ranging direct mail and direct response experience with a portfolio of proven winning campaigns, superior project management, and effective people relation skills are key qualifications for this role.

This role requires a deep understanding of the interrelations between direct mail, digital, and DRTV marketing channels. A keen grasp of design systems, visual storytelling and creative strategies that resonate with a variety of audiences, across multiple media channels, will be critical. A track record of balancing quality and quantity for efficient speed to market is also required.

This position will be onsite full time in our Norwalk, CT offices, with periodic work-from-home weeks.

Responsibilities:

• Develop and articulate a clear creative vision that aligns with the company's overall strategy and goals.
• Oversee and mentor a team of creative professionals, including designers and art directors.
• Manage creative projects from concept to completion, ensuring that projects are delivered on time, within budget, and to the highest quality standards.
• Understand current performance drivers; maintain effective industry leading direct mail packages.
• Create multichannel approach including direct mail, web, email and digital to ensure creative cohesion
• Build strong relationships with clients and internal stakeholders to understand their needs and deliver creative solutions that exceed their expectations.
• Stay up to date on industry trends, technological advances, and best practices to ensure that the company's creative work remains relevant and competitive.

Essential Functions:

Essential Job Function

% of Time on Function

Creative Vision, Strategy & Innovation

35%

Creative Project Management & Execution

35%

Team Leadership & Development

30%

Total

100%

Job Requirements:

• Bachelor's degree in advertising, marketing, design, or a related field.
• Minimum of 7-10 years of experience in a creative leadership role.
• Proven track record of developing and executing successful creative campaigns.
• Strong understanding of branding, design principles, and advertising strategies.
• Excellent communication and interpersonal skills.
• Ability to work effectively under pressure and meet tight deadlines.
• Strong leadership and management skills.
• Proficiency in relevant design software (e.g., Adobe Creative Suite).
• Experience working in a fast-paced, agency environment.
• Knowledge of digital marketing, direct mail and direct response.
• Experience managing creative teams in an in-office environment.
• Ability to think critically and solve problems creatively.
• Explore new package formats and designs to replace or revitalize existing controls
• Culturally aware and research driven for effective market segmentation
• High EQ to build the most positive relationships for the best business outcomes
• Avid interest in unlocking the creative and operational power of AI

Salary Range (Norwalk, CT): $143,266.15 - $165,000.00

Annual Bonus Potential: 20%

Minimum Physical Requirements:

The physical demands described represent those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions of the position for which they work. While performing the duties of this position, the employee is regularly required to listen, talk and hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls while executing tasks like working on a computer or talking on the telephone. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually moderate to low.

This job description is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate.

HomeServe USA is an equal opportunity employer.

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