Director, Marketing & Communications

Join us at HEMIC!

Voted one of Hawai`i Business’ Best Places to Work for 8 Years in a Row!

As a HEMIC employee, you will get:

• People Who Care

Voted one of Hawai`i Business’ Best Places to Work, and Pacific Business News’ Best Workplaces, our business is founded on caring for Hawai`i workers, Hawai`i businesses, and each other.

• Professional Growth

We’re passionate about your development. Whether it’s achieving a formal certification or attending a workshop to improve your communication skills, we will support and encourage you to grow.

• Benefits & Perks

We offer competitive salary and best-in-class benefits, including a 401k match, flex-time, generous PTO, 15 paid holidays, and so much more!

• Opportunity to Give Back

Giving back to our community is our kuleana and we offer numerous opportunities for our employees to take part - whether it be volunteering for a fundraiser, attending a charity walk, or getting a match for your charitable contributions.

Why our Marketing Director is Important:

The Director of Marketing leads the strategic direction, development, and execution of all marketing, branding, and communication initiatives across the parent company and its three subsidiaries. This role ensures a cohesive brand presence while recognizing the unique identity and business goals of each entity.

This is a strategic, hands-on role responsible for overseeing marketing campaigns, corporate communications, community engagement, and events. The Director manages outsourced PR efforts, leads a small team, and works closely with executive leadership to strengthen brand awareness, support business growth, and enhance stakeholder engagement across Hawaii.

Essential Duties

Strategic Leadership

• Develop and execute a comprehensive marketing and communications strategy aligned with organizational goals across all entities
• Partner with executive leadership to position the company as a trusted leader in the insurance industry and local community
• Ensure consistent branding while appropriately differentiating each subsidiary
• Analyze market trends, customer insights, and competitive landscape to inform strategy

Brand & Communications Management

• Oversee brand standards and ensure consistency across all internal and external communications
• Direct development of marketing materials including digital content, print collateral, presentations, and advertising
• Manage corporate messaging, public relations, and media relations
• Oversee website content, social media presence, and digital marketing efforts

Community & Corporate Engagement

• Lead community relations and corporate social responsibility initiatives, including coordination with the company’s foundation
• Oversee sponsorships, partnerships, and community events to enhance brand visibility and reputation
• Ensure alignment of community efforts with company values and strategic priorities

Events & Internal Engagement

• Provide oversight and direction for corporate events, client functions, and internal employee engagement initiatives
• Supervise planning and execution of events in collaboration with the Marketing Specialist
• Support internal communications that promote culture, engagement, and alignment across the organization

Team Leadership & Development

• Supervise and mentor the Marketing Specialist
• Provide clear direction, prioritize workload, and support professional development
• Assess future marketing staffing needs and recommend resources as appropriate

Project & Budget Management

• Develop and manage the marketing budget across all entities
• Prioritize initiatives to maximize impact and efficiency within a lean team structure
• Oversee vendor relationships, including agencies, printers, media partners

Cross-Functional Collaboration

• Partner with Underwriting, HR, Claims, Agency Relations and Executive leadership to support business initiatives
• Provide marketing support for new products, services, and organizational initiatives
• Ensure alignment and communication across all entities

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field (Master’s preferred), or comparable experience
• 8–10+ years of progressive marketing experience, including leadership experience
• Experience managing multi-brand or multi-entity marketing strategies preferred
• Strong understanding of both traditional and digital marketing channels
• Experience in insurance, financial services, or regulated industries is a plus
• Strong strategic thinking with ability to execute tactically
• Excellent written and verbal communication skills
• Ability to manage multiple priorities across different entities
• Strong project management and organizational skills
• Collaborative leadership style with a hands-on approach
• Understanding of Hawaii’s business environment and community landscape preferred