Lead Marketing Workflow Manager, Integrated Channels

About the Role At H&R Block, we’re helping people confidently navigate one of the most important financial moments of the year, and our marketing teams bring that message to life across paid media, lifecycle and CRM programs, and corporate communications. We’re looking for an experienced, flexible Lead Marketing Workflow Manager to create one connected operating rhythm across these channels, translating launch dates, deployment windows, audience needs, channel specifications, and approval requirements into clear plans that move work from intake to market with clarity, speed, and discipline. This role will flex across Media, Lifecycle, CRM, and Corporate Communications based on business needs, managing intake, prioritization, capacity, and cross-functional handoffs while accounting for the unique operational requirements of each channel. Day to day, you'll...

• Manage incoming requests across Media, Lifecycle, CRM, and Corporate Communications, flexing focus based on seasonal and business priorities
• Own intake and prioritization, ensuring requests are complete with clear audiences, channels, timing, specifications, budget or data needs, content sources, and decision owners
• Maintain a clear view of priorities, dependencies, capacity, and key delivery dates, facilitating tradeoff conversations when demand exceeds available resources
• Build and manage backward plans from launch, flight, and deployment dates, establishing deadlines for creative, assets, trafficking, data, proofing, approvals, and delivery
• Maintain integrated launch and deployment calendars while adapting workflows to the unique requirements of each channel
• Track work from planning through launch, coordinating cross-functional handoffs across GTM Strategy, Creative, Media, Lifecycle, CRM, Corporate Communications, Analytics, Legal, Finance, agencies, and other partners
• Monitor progress, identify risks or conflicts early, and escalate issues with clear recommendations around timing, scope, resources, or next steps
• Serve as an operational point of contact for agencies, vendors, and delivery partners, coordinating deliverables, feedback, approvals, investment needs, and timelines
• Track team and partner capacity and utilization, using that visibility to recommend sequencing, resourcing, and workload adjustments
• Provide clear status reporting and continuously improve workflows, request forms, templates, dashboards, and processes within the work management platform

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Project Management, or a related field, or equivalent work experience
• 7+ years of experience in workflow management, traffic management, marketing operations, media operations, project management, or a related field
• Experience leading intake, prioritization, capacity planning, and workflow across multiple marketing channels or functions, including managing fixed launch dates, dependencies, and approval requirements
• Working knowledge of at least two of the following areas: paid media operations; lifecycle, CRM, email, SMS, push, or in-product messaging; corporate, executive, or internal communications
• Experience working with external agencies, vendors, or delivery partners and using a work management platform such as Workfront, Wrike, Asana, or Jira
• Proven ability to manage a high volume of concurrent work, identify risks and blockers, facilitate tradeoffs, and drive cross-functional alignment without direct authority

Preferred Qualifications

• Experience supporting integrated marketing campaigns across paid media and owned channels.
• Experience with media trafficking, material deadlines, channel specifications, investment approvals, and budget or burn reporting
• Experience managing deployment calendars, audience segmentation requests, contact-frequency governance, proofing, and send approvals
• Experience partnering with Procurement, Supplier Management, Legal, Finance, Analytics, or executive communications teams
• Experience with Workfront, including request queues, templates, resource or capacity planning, and reporting
• Experience working within Marketing Operations, a Program Management Office, or centralized workflow function, including supporting the transition of work from agency partners to in-house teams

Why work for us At H&R Block, our purpose is simple: to provide help and inspire confidence in our clients and communities everywhere. For more than 70 years, we’ve led the tax industry and we continue to evolve through our Block Next strategy, blending human expertise with digital innovation. That same commitment to care extends to our associates. When you join us, you become part of a High Performing, Connected Culture built on strong relationships, continuous learning, and a shared commitment to making a meaningful impact. We invest in your well-being through competitive pay, comprehensive benefits, and support for life both in and outside of work. Pay Range Information The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan. Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit. Pay Range $101,200.00 - $161,900.00/Yr.