Jobs in the United States

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GSK

Medical Campaign Analytics Manager

Durham, NC, United States

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Job details

Posting language: English
Posted: Nov 10, 2026

Original job description

The Medical Campaign Analytics Manager is the dedicated analytics partner for their aligned therapeutic area, embedded closely enough in the medical teams to understand their business, goals, and execution in detail. Success looks like becoming the advisor the MCST, Field S&O, Medical Directors, and MALs bring their questions to early, while a decision is still being shaped, with a track record that earns trust in what this role recommends and builds. Campaign execution throws off constant signal, engagement, channel performance, funnel movement, that's mostly noise until someone turns it into a point of view on whether it's working, whether it's the right kind of effort, and what should change next. That guidance sometimes takes the form of a recommendation backed by evidence, and sometimes takes the form of a model or tool built or leveraged to answer the question directly: scoped with the stakeholder, then built, validated, documented, deployed, and taught to them so they can use it themselves for in-the-moment decisions. Either way, the aim is a clear, standing read on the TA's execution, and tools built with enough reuse in mind that other campaigns, Therapeutic Areas, or teams can pick them up rather than start from scratch. This work runs on a mix of independence and partnership: developing/maintaining analytics models and making tactical and measurement recommendations based on expert interpretation and analysis, while leaning on partners within medical analytics, Commercial I&A, Digital & Tech, and Global Medical to connect to the bigger picture and stay consistent with what's working elsewhere in the enterprise.

Key Responsibilities

Recommend appropriate metrics and KPIs for medical campaigns with targets that are ambitious but achievable, in partnership with MCST, Field S&O, Medical Directors, and MALs
Evaluate past campaign performance to inform investment decisions: whether to run a campaign type again, and what to change if so
Compare campaign options head-to-head and advise stakeholders on which approach is more likely to perform
Diagnose bottlenecks and drop-off points in the customer journey or medical educational funnel
Assess where individual customers sit in their educational journey based on available signals
Identify ways Field can use engagement signals across channels to inform who to engage and how
Partner with the Insights team to connect execution KPIs to the customer insights that explain them
Partner with the MUN Analytics team to connect early execution indicators to ultimate patient impact
Partner with Commercial I&A counterparts to appropriately share best-practices and approaches
Build and maintain close working relationships with MCSTs, Field S&O, Medical Directors, and MALs within the assigned TA

Background Basic Qualifications

Required: BA/BS - Data Science, Data Analytics, or related field
Minimum of 3 years in stakeholder-facing analytics role

Strongly preferred qualifications

5-10 years in analytics roles
2+ years technical project leadership
2+ years engaging directly with business stakeholders
2+ years working with Medical Affairs
2+ years multichannel/omnichannel campaign analytics
Preferred: MA/MS - Data Science, Data Analytics, or related field

Preferred technical skills · Python development (functions, classes, model training & validation) · SQL, including complex, multi-part queries

Working fluency in back-end software development concepts and vocabulary, enough to engage credibly with engineering & platform architecture partners

· Agentic AI frameworks & architecture · Modeling & data science experience-- should span multiple categories above rather than deep expertise in a single technique. Examples may include: Predictive modeling ex: linear & logistic regression, decision trees, random forest, SVMs, KNN, time-series, neural nets Natural Language Processing ex: LDA, TF-IDF, Transformers, LSTMs, Word2Vec, RAG Causal modelingex: A/B tests, propensity scoring, regression, uplifts, Bayesian inference Simulation Monte Carlos, agentic-modeling, bootstrapping, resampling, Markov chains

Business Skills

Stakeholder communication & translation
ability to explain modeling approaches, assumptions, and limitations to audiences without technical background
ability to translate business questions into analytical problems, and translate analytics outputs back to business implications
ability to tailor the message to the audience (executive vs. technical partner vs. core business)
Methodological judgement & discernment

•

ability to understand and articulate how model outputs feed into downstream business decisions or processes
ability to identify the actual decision being supported and design approach around that decision
ability to quantify or articulate the business value or risk associated with a given approach or methodology
Stakeholder management

•

ability to build rapport, trust, and deep partnership with medical affairs stakeholders
ability to provide clarity and support throughout the lifecyle of a project
ability to push back constructively if a request cannot be met
Prioritization & scoping

•

ability to understand the scope and complexity of a business problem or opportunity
ability to design solutions that fit the size and scale of the opportunity (not over or under engineering)
ability to appropriately sequence work across competing priorities and demands
Cross-functional & enterprise collaboration

•

ability to work effectively with roles outside of I&A (digital & tech, commercial, data strategy, etc.)
ability to prioritize outcomes that have benefits across the enterprise (not thinking only about their TA, but others in Medical, and even commercial, market access, R&D, global)
ability to understand the constraints and expectations cross-functional partners are working within, while maintaining clarity on the expectations and constraints of the core team and stakeholders

Skills Advanced Analytics, Cross-Functional Leadership, Data to Insights, Digital Fluency, Enterprise Thinking, Patient Impact

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK? Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the appropriate Recruitment Staff by emailing us at - usrecruitment.adjustments@gsk.com

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/

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Jobs in the United States