Marketing Coordinator

Department: Development

Status: Full-Time | Salary Exempt

Schedule: Monday through Friday; 9:00am-5:00pm; Availability for special events

Location: Springfield, Missouri

Reports To: Director of Marketing and Communications

Position Summary & Working Conditions

The Marketing Coordinator serves as the organization’s voice for storytelling on social media and go-to event coordinator. This position plans events and social media content that tell the stories of our youth, community partners, and organization in a way that preserves every stakeholder’s dignity, autonomy, and strengths. The Marketing Coordinator will increase community awareness of Good Samaritan and bring partners to the table that are eager to invest in youth in foster care.

Duties involve regular use of standard office equipment, regular travel to program locations and community partners, regularly working outside office hours at internal and external events, prolonged sitting, and occasionally lifting or carrying items up to 25 pounds.

Essential Duties and Responsibilities

Social Media Marketing

• Collaborate with Director of Marketing and Communications to establish a social media strategy that accomplishes the organization’s strategic goals for development.
• Collaborate with the Director of Marketing and Communications to monitor analytics and adjust strategy based on performance data.
• Manage and grow the organization’s social media presence across platforms (e.g., Facebook, Instagram, LinkedIn, TikTok).
• Capture, edit, and curate engaging content (graphics, video, stories) to increase awareness and engagement.
• Maintain active social media presence with stakeholders on social media through comments, reposts, etc.
• Collaborate with program participants to create engaging and dignifying content for social media that maintains confidentiality

External Events Planning

• Collaborate with Chief Development Officer and Director of Marketing and Communications to plan and execute fundraising events that acquire, cultivate, retain, and grow relationships with community partners.
• Plan and execute decorations, layout, and logistics of external events (Pickleball Tournament, Legislative Day, etc).
• Manage volunteers and community partners at events with positivity, professionalism, and emotional intelligence.
• Assist members of the development team, executive team, board, and event committee in the acquisition, cultivation, retention of guests and corporate sponsors for external events.
• Coordinate with program staff and external stakeholders to recruit and manage volunteers for events
• Partner with external community stakeholders and vendors to execute events.
• Collaborate with Director of Marketing and Communications to develop communications strategy to promote events
• Collaborate with Community Partnerships Coordinator to plan and coordinate volunteer events.

Internal Event Planning

• Collaborate with internal staff to plan and coordinate internal events such as staff luncheons, trainings, and holiday celebrations.

General Marketing and Communications Support

• Equip community stakeholders with marketing collateral for social media collaborations, peer-to-peer fundraising campaigns, Facebook fundraisers, and Pledgeathons.
• Equip internal program teams with materials for external events (e.g. booths at fairs, speaking engagements, conferences, etc.)
• Assist Director of Marketing and Communications with storytelling/impact videos.
• Represent Good Samaritan in community groups and membership groups
• Speak for Good Samaritan at community groups, businesses, conferences, and fairs.

Required Skills & Abilities

• Exceptional writing, editing, and storytelling skills.
• Engaging public speaker.
• Ability to learn and integrate the StoryBrand storytelling framework into social media communications and events.
• Excellent customer service, interpersonal, written, and verbal communication skills.
• Strong organizational skills, attention to detail, and ability to manage competing priorities.
• Professional telephone etiquette and ability to interact effectively with employees, youth, families, applicants, and community partners.
• Ability to exercise discretion and maintain confidential information.
• Proficiency with Canva, Adobe suite, Meta Suite, and Microsoft Office
• Proficiency with DSLR cameras, audio recording equipment, and lighting equipment.
• Ability to work independently while collaborating effectively across departments.

Qualifications

Preferred

• Bachelor’s degree in marketing, Hospitality, Public Relations, Business Administration, or related field.
• Two years of nonprofit, social media management, marketing, or event-planning, experience.
• Strong organizational and project management skills with the ability to handle multiple priorities.
• Collaborative spirit with excellent interpersonal skills.

Minimum

• Associate’s degree in marketing, hospitality, Public Relations, Business Administration, or related field.
• Must be at least 21 years of age.
• Valid driver's license and insurable driving record.
• Ability to successfully complete required background screenings.
• Proficiency in Microsoft Office applications.

Training Requirements

• This position requires a minimum of 25 hours of annual training in accordance with agency policy.

Salary Range: $50,000 – 55,000

Benefits

• Company-paid healthcare for full-time employees and their children (EPO)
• Dental and Vision insurance
• Earn Paid Sick Time (EPST), Vacation, and Maternity/Paternity leave beginning on Day One of employment
• Paid Holidays
• 403(b) Retirement Plan with employer matching at first anniversary
• Employee Assistance Program
• Professional development and training opportunities