Overview
The Program Manager – Signage is responsible for leading the end-to-end delivery of large signage projects/programs, from sales executive handoff through production, logistics, and final installation. This role ensures projects are executed accurately, efficiently, and on time - while delivering a seamless experience for both customers and internal teams. This position sits at the center of operations, bridging sales, estimating, design, manufacturing, and installation to ensure alignment, clarity, and accountability throughout the project lifecycle.
Key Responsibilities
Project/Program Ownership & Execution
- Manage multiple signage projects simultaneously, ranging from single custom projects to large-scale rollout programs
- Own project timelines, milestones, and deliverables from order release through installation
- Ensure all project details (specs, drawings, materials, finishes, quantities) are accurate and complete prior to production
- Proactively identify risks, constraints, and potential delays - and drive solutions early
Cross-Functional Coordination
- Act as the central point of contact between sales, estimating, design, production, and installation teams
- Facilitate clear communication and alignment across departments to ensure smooth workflow execution
- Coordinate with manufacturing to ensure production schedules align with customer timelines
- Partner with logistics and installation teams to ensure readiness and successful field execution
Customer & Stakeholder Management
- Serve as the primary contact for customers post sales handoff, ensuring clear expectations and consistent updates
- Build strong, trust-based relationships through proactive communication and problem-solving
- Manage change orders, scope adjustments, and customer approvals with clarity and professionalism
- Ensure customer requirements are understood and translated into actionable internal plans
- Develop and manage detailed project schedules, including production, shipping, and installation timelines
- Ensure materials and components are procured and available to meet deadlines
Quality & Accuracy
- Review shop drawings, proofs, and specifications for accuracy prior to release
- Ensure final product meets customer expectations, brand standards, and quality requirements
- Monitor project execution to minimize rework, errors, and inefficiencies
- Track project budgets, costs, and margins
- Identify and manage scope changes impacting cost or timeline
- Support continuous improvement by identifying workflow gaps and inefficiencies
Qualifications
- 7+ years of project management experience or product/system expert level, ideally in signage, fabrication, construction, or manufacturing
- Strong understanding of signage types (channel letters, cabinets, flex face, wayfinding, etc.) and production processes
- Strong communication and presentation skills being able to translate technical signage details internally and externally
- Experience managing multi-site programs or rollout projects is an asset
- Proven ability to manage multiple priorities in a fast-paced, custom environment
- Some travel may be required up to 15%
Core Competencies
- Execution Discipline – Ability to drive projects from concept to completion with strong attention to detail
- Cross-Functional Leadership – Aligns teams without direct authority
- Customer-Centric Mindset – Focuses on delivering value, not just completing tasks
- Problem Solving – Anticipates issues and acts proactively
- Communication Clarity – Keeps all stakeholders informed and aligned
- Operational Awareness – Understands how decisions impact manufacturing, timelines, and cost
What Success looks like
- Customer satisfaction and retention and repeat business because of owning priorities of
- On-time project delivery
- Order accuracy and reduction in rework
- Collaboration and strong ownership of execution of projects to drive
- Margin protection and cost controls
- Internal team alignment and workflow efficiency
- Revenue outcome with effective use of
- Pre-qualification skill set
- Appropriate cadence of customer and internal team connections
- Effective drive and solutions-based mindset to win profitable opportunities