Digital Content Specialist

If you have a track record for crafting stories and creative content that resonate across social, email, and web for a brand or destination, you belong here. Fremont Street Experience is the original five block entertainment destination built on the iconic neon, grit, and glamour of downtown Las Vegas. As our Digital Content Specialist,

you’ll spend most of your time leading day-to-day social media efforts, while developing email and web content that compels people to visit Fremont Street Experience.

Position Summary

The Digital Content Specialist develops, produces, and manages digital content that brings the Fremont Street Experience brand to life. The role focuses primarily on social media content production and execution, using culturally relevant storytelling to showcase Fremont Street as a premier entertainment and tourism destination in downtown Las Vegas. The ideal candidate is a visual creative storyteller with a strong understanding of social media trends and demonstrated experience with short-form video production, digital platforms, and brand marketing. They turn live entertainment, events, and destination experiences into content that builds brand awareness, engages audiences, and inspires visitation.

Approximately 70% of the role is focused on social media, with the remaining 30% dedicated to email and website content efforts. The Digital Content Specialist partners with the Director of Brand Marketing on campaign ideas, owns day-to-day execution, and reports on content performance.

Responsibilities

Social Media & Content Production 70%

· Develop and manage social media content calendars aligned with brand strategy, marketing campaigns, entertainment programming, and destination initiatives.

· Develop concepts, film, and edit original short-form video and photography for Instagram, TikTok, Facebook, LinkedIn and other relevant platforms.

· Monitor FSE’s online presence, online reviews and guest engagement.

· Identify social trends, cultural moments, and real-time experiences that lend themselves to timely, platform-native content.

· Write captions, scripts, hooks, and calls to action that reflect the Fremont Street Experience brand voice.

· Manage scheduling, publishing, and day-to-day community engagement.

· Coordinate content opportunities with entertainment partners, hotel properties, tenants, influencers, and internal teams.

· Maintain an organized library of photography, video, and other digital assets.

Email Marketing & Website Management 10%

Email Marketing

· Plan content to build consumer email campaigns

· Write subject lines, preview text, and email copy.

· Maintain subscriber database

· Maintain an email calendar aligned with entertainment, events, promotions, and marketing initiatives.

Website Management 10%

· Write copy, edit, and publish event listings, promotions and landing pages

· Audit owned and external pages for accuracy

· Identify opportunities to improve content organization, user experience, and search visibility.

Marketing Reporting & Performance 10%

· Pull data across social media, email, and website channels

· Prepare monthly channel summaries and reports

· Prepare and present post-event and post-campaign recaps that connect results to campaign goals.

Qualifications

Qualifications & Experience

· 3–4 years of experience in social media management and digital content creation

· Demonstrated experience filming, editing, and producing content using mobile devices and video editing tools.

· Strong understanding of Instagram, TikTok, Facebook, LinkedIn and evolving social media trends.

· Exceptional visual storytelling and copywriting skills across social, email, and web.

· A portfolio of original social content, including short-form social video and photography.

· Hands-on experience building email campaigns and managing subscriber data in Mailchimp or a comparable platform, and building and editing pages in WordPress or comparable system.

· Ability to manage multiple projects and deadlines in a fast-paced entertainment environment, including occasional evenings, weekends, and special events.

Content Tools & Platforms

· Social media - Sprout Social, Meta Business Suite, and native social platforms including Instagram, Facebook, TikTok, X, Youtube, Reddit, Yelp, Linkedin

· Content production - Adobe Creative Suite, CapCut, Canva

· Digital marketing - WordPress, Mailchimp, and Google Analytics 4.

· Reporting - Microsoft Excel and PowerPoint. Familiarity with Google Sheets and Slides is a plus.

Education & Training:

a. 2-4 years proven working experience in social media marketing or as a digital media content specialist.

b. Associates or Bachelor’s degree in Marketing, Communications or Social Media.

Physical, Mental and Environmental Demands:

a. Assigned duties are primarily accomplished in an office setting. Must be able to maneuver around in an office setting, and work at a desk/workstation.

b. Must have the manual dexterity to operate a computer and other necessary office equipment

c. May be required to lift up to 15 lbs.

d. Ability to perform the duties of this job in outside weather conditions including but not limited to cold weather and very hot weather.

e. Must be able to work varied hours based on our events.

f. Ability to work in an environment that varies noise levels from low to loud depending on the event or concert.

About Fremont Street Experience:

Fremont Street Experience is a vibrant entertainment destination in historic downtown Las Vegas. The open-air promenade is a hub for entertainment, gaming, dining, and shopping. Fremont Street Experience offers more free live entertainment than anywhere else in Las Vegas, with performances on three stages every day of the year.

Fremont Street Experience also features The Canopy™ LED screen. Spanning 1,375 feet in length and 90 feet in width, The Canopy™ LED screen is suspended 90 feet above Fremont Street. It dazzles visitors nightly with stunning visual shows synchronized to the music of headline artists like Blink 182, Katy Perry, Shakira and more. Additionally, Fremont Street Experience is home to SlotZilla™, Vegas’ most iconic zipline featuring an 850-foot Zipline and a 1,750-foot Zoomline. Riders launch from a 12-story slot machine-themed platform and soar beneath The Canopy™ LED screen.

All candidates are required to pass a pre-employment drug test and background investigation. We offer a competitive benefit package including medical, dental, vision, 401(k), PTO, Employee Referral Program and Education Reimbursement. Fremont Street Experience reserves the right to make changes to this job description whenever necessary. We are an Equal Opportunity Employers and value diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientations, age, marital status, veterans or disability status.