Marketing Coordinator

Franklin International, a leading manufacturer of adhesives, coatings, and sealants is currently seeking a Marketing Coordinator. This position is responsible for coordinating and executing marketing initiatives within the marketing department of the Construction Products Division. These responsibilities include, but are not limited to: tradeshow management, CRM lead management, and administration of several marketing programs. The position also supports Product Marketing Managers with project coordination, e-commerce content creation, marketing collateral and sales aid development, merchandising initiatives, and other marketing projects as assigned. This role is a full-time position that will require occasional travel.

Fundamental Job Tasks

Manages and facilitates all Titebond tradeshow activities and initiatives through detailed planning and execution. Primary contact with all external tradeshow organizations and Titebond’s tradeshow vendor. Manages the purchase of booth space, facilitates logistics, and ensures a smooth and successful event. Coordinates graphics, new booth layouts and all related support needs. Assists with booth setup and attends shows, as needed.

Supports Customer Relationship Management (CRM) software and lead generation activities through lead uploads and distribution, contact management, and campaign tracking. Analyzes and reports on CRM data to measure the effectiveness of tradeshows and other lead generation initiatives.

Collaborates with Titebond Marketing Managers to promote and implement strategic initiatives for each product line (Wood Glues, Construction Adhesives, Caulks & Sealants and Flooring Adhesives) as defined by the Marketing Manager. Provides project management support for product launches, development of marketing collateral, maintenance of accurate product information, international projects, merchandising initiatives, and compilation of market and sales data.

Assists with e-commerce content and digital assets to ensure consistency across all e-commerce platforms. Works closely with the E-Commerce Account Manager to add, maintain and update content for products under the Titebond Brand.

Administers various marketing programs including the Titebond marketing materials online store and contractor loyalty program. Serves as the primary contact for vendors, sales teams and internal stakeholders to ensure program success and maximize effectiveness.

Ensures a consistent brand and corporate image by developing well-crafted written, verbal and visual communications. Ensures all product-related information is accurate across the website, labels, merchandising, technical data sheets, and other support materials. Works directly with graphic designers to develop marketing materials. Works closely with the sales team to develop materials in support of their field needs.

Promotes project and product success through excellent communication and cross-functional collaboration. Builds trust and teamwork between internal personnel by understanding the needs and concerns of key departments as they interact with the marketing team. Works with external vendors as needed to accomplish tasks.

Knowledge and Skills

Bachelor’s degree in marketing, communications or business, with 1-2 years of marketing-related experience. Must possess excellent project management and written and verbal communication skills. Must be an excellent team player who is self-motivated, dependable and capable of working independently. Must be highly organized and detail-oriented, with the ability to manage multiple projects, deadlines and priorities at once. Must be proactive, adaptable and possess strong problem-solving skills.

Proficient in data analysis and reporting. Must be proficient in Microsoft Excel, PowerPoint and other MS applications. Previous event or tradeshow management and CRM experience preferred, but not required.

About Us

Based in Columbus, Ohio, Franklin International is among the largest privately held manufacturers of adhesives and sealants in the United States. We opened in 1935 as the Franklin Glue Company and today are known as Franklin International to reflect our global distribution across 60 countries on six continents around the globe. Our Construction Building Products division provides the Titebond brand of glues, adhesives and sealants for use in woodworking and all facets of residential and commercial construction. Franklin International employs over 400 people in its laboratory, R&D center, sales/marketing offices and manufacturing facility, all located at its corporate headquarters in Columbus, Ohio. We are an American family-owned, U.S.-based company and our products sold in the U.S. are made in America.

Franklin International is proud of our family-friendly atmosphere. We are small enough that people know your name, but big enough to have the resources available to do amazing things within our industry. Our average employee tenure is over twelve years; learn more at www.FranklinInternational.com.

Our Vision: To be the most trusted adhesion company in the world.