Field Sales & Brand Representative

The Field Sales & Brand Representative is directly responsible for selling FedPro products to the company’s core audience, the racers, race teams, automotive professionals and enthusiasts who attend car racing events, through face-to-face selling at races and other motorsports events throughout the United States. Using FedPro’s field activation program and wrapped promotional vehicle as a mobile sales platform, this position generates revenue, builds a loyal customer base within the automotive community and grows awareness of the FedPro brand.

Our Culture: Entrepreneurial, family-friendly, and focused on work-life balance. New ideas are encouraged, and employees are empowered to make an impact. Highly collaborative, team-oriented environment.

Location: Cleveland, OH with extensive travel throughout the United States.

Reports to: Brand Relations Manager.

Travel: 100% travel.

Certifications: Valid U.S. driver's license with acceptable driving record and the ability to operate company cargo van.

The Ideal Candidate Will Have:

• Experience in sales, field marketing, experiential marketing, promotions, or event management.
• Strong interpersonal and customer engagement skills.
• Ability to work independently and manage travel schedules.
• Passion for customer experience and brand representation.
• Interest in motorsports, racing, or automotive products.

Benefits: We're a small company but have all the 'big company' benefits to offer including a 401k match, medical, dental, vision, long & short term disability, life insurance, accidental, etc. We have 10 paid holidays that start immediately and a generous PTO plan that is based off years of service. We believe in investing in employee growth and as such offer a very generous tuition reimbursement program, online learning, coaching and other trainings as it relates to the role.

Sound Interesting? Below is more detail about the responsibilities of the role!

What you’ll be doing:

Sales and Business Development

• Sells FedPro products directly to race fans, racers, race teams, mechanics and other automotive professionals and enthusiasts attending races and motorsports events throughout the United States, using product demonstrations, sampling and education to turn product trial into on-site sales; meets or exceeds established sales goals.
• Plans and maximizes on-site sales at each race and event, including product selection and quantities, sales displays and point-of-sale setup, sales transactions and tracking of sales results by event.
• Builds relationships and a repeat customer base with racers, race teams and enthusiasts on the racing circuit; captures customer contacts and leads and follows up to encourage repeat purchases and long-term loyalty to FedPro products.
• Builds relationships with event organizers, race teams, sponsoring brands and other strategic partners and identifies opportunities for collaborative promotions, cross-brand initiatives and new sales channels.
• Gathers customer and market insights while traveling, including customer feedback, frequently asked product questions, competitor activity and partnership opportunities, to strengthen future sales and marketing initiatives.

Field Activation and Events

• Manages and executes FedPro’s field activation program at events throughout the United States, taking ownership of on-site execution and making practical real-time decisions on staffing, product distribution, displays, customer engagement, logistics and sales opportunities, and independently managing changing priorities, travel schedules and unexpected challenges.
• Represents FedPro as an enthusiastic and professional brand ambassador with race fans, racers, race teams, customers, influencers, event organizers and other partners.
• Develops and executes creative fan and customer engagement activities, including games, contests, giveaways, product demonstrations and sampling programs, designed to build brand awareness and generate sales.
• Determines event staffing needs and coordinates event personnel, including recruiting and scheduling temporary staff when needed, communicating expectations and ensuring consistent brand representation and customer experience.
• Performs event setup and teardown and provides hands-on support throughout events, including moving products, displays, tents, signage and other materials weighing up to 50 pounds.

Inventory, Logistics and Field Assets

• Manages field-event logistics, including sales inventory, product samples, promotional items, merchandise, signage, displays, prizes, supplies and event equipment; coordinates with FedPro warehouse personnel on shipments and replenishment, and maintains accurate inventories in the promotional van and at event locations.
• Manages FedPro’s wrapped promotional vehicle and associated field assets, including organization, cleanliness, inventory and coordination of routine maintenance or repairs when necessary.

Marketing Content and Reporting

• Captures social media content from the field, including photos, videos, interviews, fan interactions, product demonstrations and partner collaborations, and works closely with the Brand Relations Manager to provide timely content for FedPro’s social media and marketing efforts.
• Provides post-event reporting and recommendations covering sales results, leads generated, new accounts, activation results, product sampling, customer interactions, inventory usage, partnership opportunities and ideas for improving future events.

Education & Experience

• Bachelor's degree in a related field or equivalent experience.
• Minimum of two years of sales experience.

Knowledge, Skills & Abilities

• Excellent verbal and written communication skills.
• Strong organizational and time-management abilities.
• Ability to manage travel, logistics, and multiple priorities.
• Microsoft Office proficiency.
• Self-motivated, proactive, and team-oriented.

Preferred Qualifications

• Experience in experiential marketing or field sales.
• Direct-to-consumer event sales experience.
• Social media content creation experience.

Physical Demands

This role requires frequent standing, walking, lifting, carrying, and moving products and displays up to 50 lbs. Extensive overnight travel, weekend work, and evening event attendance are required.

Equal Opportunity Employer