VP, Programmatic, Red Seat Ventures (R50034085)

OVERVIEW OF THE COMPANYJOB DESCRIPTIONRed Seat Ventures partners with leading brands, creators, and organizations to build and scale digital-first media businesses. We combine strategic insight, creative excellence, and operational rigor to deliver content-driven platforms that engage audiences and drive sustainable growth. POSITION OVERVIEWRed Seat Ventures seeking a strategic and revenue-driven VP, Programmaticto lead and scale our Programmatic and Network Sales revenue organization, with a primary focus on audio advertising and the strategic expansion into video as market opportunities evolve.This executive will advise our team of Direct Account Executives and oversee our DSP/Programmatic Partnerships team, building an integrated go-to-market strategy across direct and programmatic channels. The role is responsible for driving revenue growth, deepening agency and advertiser relationships, optimizing yield, and positioning our network as a market leader in performance-driven audio (and emerging video) campaigns.The ideal candidate combines deep programmatic expertise with strong direct sales leadership, understands the evolving audio ecosystem, and can motivate and guide a high-performing team aligned to aggressive revenue targets.KEY RESPONSIBILITIESStrategic Leadership * Refine and execute the overall Network revenue strategy across audio and emerging video offerings. * Align Network sales strategy with broader company revenue goals and SVP, Sales priorities. * Build a scalable go-to-market framework across: * Network Direct Sales * PMP/Programmatic Guaranteed * Open Marketplace Optimization * DSP partnerships and integrationRevenue Growth & Market Development * Own and deliver against Network revenue targets. * Establish strong relationships with major DSPs, agency holding companies, and independent agencies. * Partner with Marketing and Ad Ops to improve positioning, packaging, and yield strategy. * Monitor market trends to proactively adjust strategy.Team Leadership & Development * Create clear roles, compensation alignment, and accountability structures. * Build a performance culture focused on revenue growth, client retention, and innovation.Cross-Functional Collaboration * Partner with: * Product to shape network packaging and new offerings * Ad Operations to improve execution and delivery efficiency * Finance on pricing, yield management, forecasting & reporting * Ensure alignment between direct and programmatic strategies to avoid channel conflict and maximize total revenue.Operational Excellence * Establish clear KPIs across direct and programmatic revenue streams. * Improve forecasting accuracy and pipeline visibility. * Implement scalable sales processes. * Drive performance tracking across: * PMP growth * DSP revenue contribution * Direct IO revenue * Yield and fill ratesOperational Excellence * Establish clear KPIs across direct and programmatic revenue streams. * Improve forecasting accuracy and pipeline visibility. * Implement scalable sales processes. * Drive performance tracking across: * PMP growth * DSP revenue contribution * Direct IO revenue * Yield and fill ratesQualifications * 15+ years of digital advertising sales experience, with deep expertise in programmatic. * Proven leadership experience managing senior sales and/or partnerships teams. * Strong understanding of: * Programmatic audio * DSP ecosystems * PMP and PG deals * Agency holding company structures * Experience selling network inventory across direct and programmatic channels. * Familiarity with video and/or CTV monetization strategies is strongly preferred. * Demonstrated track record of hitting and exceeding revenue targets. * Strong executive presence and ability to interface with senior agency and advertiser stakeholders. * Analytical mindset with comfort around yield optimization and pricing s