Manager, Commercial Audiences

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.

• In this position...

The Manager, Audience Strategy for Ford Pro leads the development and activation of audience strategies that inform marketing messaging and media plans.

• This role partners with agencies, media platforms, and internal teams to build and maintain audience profiles, deploy audiences across paid channels, and ensure consistent standards and effective measurement.
• The Senior Manager, Commercial CRM – Ford Pro is the CRM leader accountable for setting and championing the near- and long-term strategy, roadmap, and business case for Ford Pro's customer relationship marketing program, the always-on direct channel that reaches commercial and fleet customers and prospects at every stage of their lifecycle.
• This leader translates marketing and Ford Pro business strategy into a multi-year CRM vision spanning Vehicles, Service, Software, Charging, and Financing, and turns it into campaigns, offers, and journeys that drive measurable business results, including repair orders, vehicle sales, software subscriptions, and attributed revenue.

What you'll do...

• Lead audience segmentation strategy and profile development used to inform messaging/media plans in collaboration with internal and agency teams
• Lead audience creation for deployment across paid (media) and owned (website) marketing channels for Ford Pro
• Guide the use of 1P and other audiences (e.g. platform or AI-enabled) in partnership with agency teams
• Serve as the primary business lead for audience-led marketing technology, consult on contracts/POs, manage the scope of services/deliverables (e.g. TransUnion, etc.)
• Ensure personal and team objectives support our Marketing objectives, including monitoring and communicating performance toward objectives to leadership and cross-functional stakeholders
• Communicate audience strategies across client and partner stakeholder groups, and onboard/educate new stakeholders about our audience planning approach
• Actively seek out efficiency through cost avoidance/waste elimination
• Work with various measurement teams (internal and agency) to ensure we have the right data/signals to measure/analyze/optimize our audiences within paid media campaigns

You'll have...

• Bachelor’s degree in Business, Marketing, or related field
• 5+ years of working with 1st and 3rd party data partners
• 5+ years working with addressable audiences
• Excellent written and verbal communication skills
• Experience leading and influencing cross-functional teams toward shared business goals
• People management/leadership, coaching, and development experience

Even better, you may have...

• 5+ years experience working within a large-scale company and highly matrixed environment
• Proven ability to apply technology solutions to creatively solve business and operational challenges
• Solid understanding of business analysis, process mapping, requirements gathering, and program management
• Experience managing agency/partner teams

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision, and prescription drug coverage
• Paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• Generous vacation time, sick/personal time, and paid holidays, including between Christmas Eve and New Year’s Day

This position is leadership level 6 and ranges from $115,500-$218,100. Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

For more information on salary and benefits, click here: New Hire Benefits

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

This position is hybrid with a requirement to be onsite four or more days per week.