Data Marketer - Performance and Integrated Marketing Analytics

The highly analytical and collaborative Data Marketer will support performance optimization and integrated marketing insights within our regional bank's marketing team. Reporting to the Marketing & Brand Manager, this role will serve as lead in connecting insights across campaigns, channels, and customer segments to improve marketing effectiveness and drive measurable growth. Essential Job Responsibilities Performance Marketing Support & Optimization Serve as key internal data marketing partner for ad agency and direct mail vendors. Analyze performance across digital and local marketing channels (paid search, social, display, email, partnerships, and community campaigns) Track and optimize key metrics such as cost per account, application conversion rates, CAC, LTV and campaign ROI Provide recommendations to the Marketing & Brand Manager on how to improve performance, messaging and budget allocation Support campaign testing, including audience targeting, messaging variations, and channel mix Manage audience data, segmentation frameworks, and data flows across systems Integrated Marketing Insights & Synthesis Bring together data from multiple marketing programs (digital, branch, CRM, and brand campaigns) into a clear, unified performance view Identify trends, patterns, and opportunities across campaigns to inform strategy and planning Translate analytics into clear, actionable recommendations for a non-technical marketing audience Contribute to building a test-and-learn culture within the marketing team Customer & Lifecycle Analytics Analyze the full customer journey, from awareness and acquisition through onboarding and retention Support segmentation efforts to identify high-value customer groups within local and regional markets Provide insights to Sales Enablement Manager to improve cross-sell and product adoption (checking, savings, loans, credit products) Help optimize marketing efforts to deepen customer relationships and increase lifetime value Reporting & Dashboarding Develop and maintain regular reporting dashboards tracking campaign and channel performance Prepare weekly and monthly performance summaries for the Marketing & Brand Manager and leadership Ensure consistency in KPI definitions and measurement across campaigns and reporting Forecast performance and support planning for campaigns, promotions, and seasonal demand Evaluate and recommend enhancements to tools and systems t To view the full job description please use the link below. https://www.aplitrak.com/?adid=YmJnZW5lcmljLjQ3NzgxLjEwODY1QGZjYmFua2luZ2NvbXAuYXBsaXRyYWsuY29t