Director, Marketing

Were looking for a marketing leader who can make Figma Weave the name people think of for AI-native creative work and build the brand, the demand, and the team to get there. Youll own marketing for Weave end to end, operating with the autonomy of a startup and the reach of Figma behind you. Generative media is one of the most exciting and fast-moving spaces in technology. The opportunity is enormous and the audience is passionate. Whoever defines what great AI-native creative tooling looks like and makes the world believe it wins. That story is yours to tell.This is a full time role that can be held from our NYC hub or remotely. #### What you'll do at Figma Weave: * Define the vision and narrative for Figma Weave in the AI-native creative space, and carry that story into everything we put into market * Build brand awareness and love for Weave through bold, memorable, culturally-tuned marketing that creatives are proud to be part of * Build and run the growth engine that turns attention into users and revenue across the full funnel, measured and accountable dollar for dollar * Hire and lead a small, senior, high-output marketing team, while drawing on Figmas scale, channels, and talent * Set marketing strategy and execute against it directly moving fast, making bets, and measuring relentlessly * Partner closely with product, sales, and design teams, and with Figmas broader marketing organization, to bring focus and ambition to a fast-moving market * Own and deploy significant marketing budgets, tying every investment and tradeoff to measurable, ROI-positive impact#### Wed love to hear from you if you have: * Experience as an executive marketing leader who has built brand and driven growth at a high-growth software, SaaS, or consumer-tech company * A track record as both strategist and operator you set the vision and you personally ship the work * Strong storytelling and creative instincts, paired with the discipline to tie every investment to measurable impact * Experience owning and deploying significant marketing budgets, with demonstrated ROI-positive brand awareness * A deeply data- and performance-driven approach, setting and managing against metrics across brand and full-funnel growth#### While its not required, its an added plus if you also have: * Experience building and leading teams in fast-moving, ambiguous, category-defining markets * Genuine energy for creatives, design, and the frontier of AI, with excitement to help define a new categoryAt Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If youre excited about this role but your past experience doesnt align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.Pay Transparency DisclosureJob level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. Figma offers equity to employees, as well as a competitive package of additional benefits, including health, dental, and vision coverage; retirement benefits with company contributions; parental leave and reproductive or family planning support; mental health and wellness benefits; and paid time off. Figma provides paid sick leave, holidays, and other leave benefits in compliance with applicable federal, state, and local laws, including the requirements of the Washington Minimum Wage Act and related regulations. Exempt employees are eligible for employerprovided paid flexible PTO in addition to flexible paid sick leave. PTO is subject to manager approval. Additional benefits may include company recharge days, cell phone and home