Senior Manager, User Analytics and Insights

What we’re building and why we’re building it. Fetch helps people live rewarded every day, with a vision to become the rewards destination for everyone. We turn everyday activities into meaningful rewards, whether it’s grocery shopping, grabbing a quick meal, or playing a favorite mobile game. To date, we’ve awarded more than $1 billion in Fetch Points to our users. Each day, more than 13 million receipts are submitted on Fetch, providing visibility into over $212 billion in gross merchandise value. This creates the largest retail-agnostic, SKU-level view of household spending, powering Fetch as an outcomes-based advertising platform that helps brands acquire and retain lifelong consumers. The Fetch app is available on the App Store and Google Play, with more than 6 million five-star reviews from a highly engaged and loyal user base. It’s not just our users who believe in Fetch: with investments from Softbank, ICONIQ, DST, Greycroft, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees. At Fetch, we value curiosity, adaptability, and the confidence to explore new tools, especially AI, to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next, with us. Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.

About the Role:

As the Senior Manager of Shoppability Analytics within our Expanded Core organization, you will lead a As the Senior Manager of Shoppability Analytics within our Expanded Core organization, you will lead analytics across Fetch’s growing portfolio of commerce and shoppable experiences, including Shop, Card, Local Dining, and emerging strategic businesses. Reporting to the Sr. Director of User Analytics & Insights, you will own the analytical roadmap, measurement strategy, and operating practices for the Shoppability domain. You will partner with General Managers and leaders across Product, Marketing, Finance, Engineering, and Analytics Engineering to shape priorities, evaluate investments, and improve customer and business outcomes. This role combines people leadership, strategic partnership, and deep analytical judgment. You will develop analysts and senior individual contributors, delegate ownership of major workstreams, and build systems that enable the team to deliver rigorous, actionable insights at scale. You will remain close to high-impact analytical work while growing the team’s ability to make decisions and lead independently. You will be accountable for analytics outcomes across multiple business objectives, including the quality of recommendations, their influence on decisions, and measurement of the resulting impact. In partnership with business leaders, you will connect near-term execution to longer-term opportunities for customer growth, engagement, and profitability. Analytics Roadmap & Team Prioritization Own the analytical roadmap across Shoppability, translating organizational goals and emerging opportunities into prioritized business questions, measurable objectives, and coordinated workstreams. Proactively identify where analytics can influence product direction, commercial strategy, and investment decisions, including opportunities that extend across individual products. Structure ambiguous problems by defining options, assumptions, constraints, and decision criteria; guide teams toward clear recommendations and actions. Make prioritization and capacity trade-offs across the domain, align stakeholders on dependencies, and adjust plans as evidence and business needs evolve. Establish planning, KPI reviews, and follow-through practices that connect analytical work to decisions and measurable customer and business outcomes. Business Performance Insights Lead analytical assessment of revenue, expense, margin, customer growth, activation, engagement, retention, and unit economics across the Shoppability portfolio. Partner with Finance and business leaders to define performance frameworks, inform forecasts, and develop business reviews that explain underlying drivers and recommended actions. Guide evaluation of new commercial opportunities, partnerships, product launches, and investments through scenario analysis, explicit assumptions, and clear articulation of risk and potential return. Influence trade-offs among customer growth, incentive investment, engagement, retention, and profitability, including how priorities in one product affect the broader portfolio. Identify material changes in performance, align partners on responses, and track whether resulting actions deliver the expected impact. Product and Customer Analytics Own the analytical framework for understanding the customer journey across discovery, eligibility, onboarding, conversion, activation, repeat use, retention, and cross-product engagement. Partner with Product leaders to shape success metrics and roadmap priorities based on customer needs, funnel performance, commercial value, and growth opportunities. Guide segmentation and behavioral analyses that reveal differences in customer intent, value, engagement, and product needs. Identify opportunities to improve adoption, customer experience, personalization, and movement across Fetch experiences. Establish feedback loops that help teams assess implemented changes, refine assumptions, and apply learnings across products. Experimentation and Measurement Own the application and evolution of experimentation and measurement practices within Shoppability, in partnership with broader analytics leadership. Guide hypothesis development, test design, power analysis, metric selection, and interpretation for high-impact Product and Marketing initiatives. Establish decision criteria for scaling, modifying, or discontinuing programs, incentives, features, and experiences. Resolve measurement challenges where randomized testing is impractical, selecting appropriate statistical or causal approaches and communicating their limitations. Balance rigor, speed, cost, and operational feasibility, and build reusable practices that make experimentation more effective across the domain. Data, Reporting, and Analytical Infrastructure Establish reliable KPI definitions, dashboards, analytical datasets, and review practices that create a shared understanding of performance across Shoppability teams. Partner with Engineering and Analytics Engineering to prioritize instrumentation, data quality, business logic, and foundational data improvements based on business impact. Set standards for analytical quality, documentation, reproducibility, and communication; reduce manual work through reusable analytical approaches and automation. Define collaboration expectations, ownership, and dependencies across analytics and partner teams, holding workstream leads accountable for proactive communication. Resolve competing priorities through clear trade-offs and shared goals, bringing broader strategic or resource decisions to the Sr. Director with well-developed recommendations. Team Leadership and Cross-Functional Influence Manage and develop analysts and senior individual contributors, with clear ownership of product areas, analytical workstreams, and stakeholder relationships. Coach senior team members to lead complex initiatives, mentor others, exercise sound judgment, and deliver outcomes with increasing independence. Hold team members accountable for analytical quality, business impact, stakeholder partnership, and delivery; equip workstream leads to strengthen the performance and development of others. Build consistent practices for hiring, onboarding, feedback, performance management, and career development that support sustainable team growth. Anticipate capability and staffing needs, recommend resourcing priorities, and build leadership capacity within the team. Create psychological safety and address systemic sources of overload, disengagement, or friction so the team can sustain strong performance. Minimum Qualifications 8+ years of experience in analytics, product analytics, business analytics, customer insights, strategy, or a related field. 3+ years of people management experience, including developing senior analysts or analytical leads and delegating ownership of complex workstreams. Demonstrated ownership of analytics across multiple product areas or business objectives, with measurable influence on customer or commercial outcomes. Experience shaping analytical roadmaps, establishing operating practices, and aligning cross-functional stakeholders around priorities and trade-offs. Strong commercial judgment and experience analyzing revenue, expense, margin, growth, retention, incentive economics, or unit economics. Deep product analytics experience across funnels, activation, engagement, retention, segmentation, and roadmap measurement. Strong proficiency in SQL and experience setting standards for and reviewing complex analytical work. Hands-on expertise in experimentation, statistical analysis, and measurement, including judgment about when alternative methods are appropriate. Experience using Python or R for statistical analysis, automation, or modeling. Experience developing reliable dashboards, measurement frameworks, analytical datasets, and reusable approaches that improve team effectiveness. Ability to turn ambiguous questions into clear analytical strategies, communicate recommendations to senior leaders, and influence decisions without direct authority. Demonstrated ability to develop talent, manage performance, and build a collaborative, accountable team. Preferred Qualifications Experience in e-commerce, retail, fintech, card products, loyalty, marketplaces, local commerce, or affiliate businesses. Experience analyzing incentives, promotional economics, partner economics, pricing, or customer rewards. Experience with predictive modeling, propensity modeling, lifetime value analysis, or causal inference. Familiarity with dbt, Git, GitHub, digital event instrumentation, and modern analytics engineering workflows. Experience using tools such as Hex, Tableau, Looker, or Grafana. Experience partnering with Finance or business leaders on forecasts, investment analyses, and business performance reviews.

Compensation:

At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is $ 162,484 - 191,158 . Discover our benefits and how our employees live rewarded at https://fetch.com/careers . At Fetch, we'll give you the tools to feel healthy, happy and secure through: Equity: We offer full-time employees equity in Fetch, so that everyone can benefit from Fetch’s growth. 401(k): Fetch will match your contributions dollar for dollar, up to 4% of your eligible pay. Benefits for humans and pets: We offer comprehensive medical, dental, and vision plans for everyone, including your pets. Continuing Education: Fetch provides ten thousand per year in education reimbursement. Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue, and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership. Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, as well as our year-end week-long break. (Holidays will vary for Canada-based roles) Robust Leave Policies: 14 weeks of fully paid parental leave for all employees, plus 6 additional weeks of paid childbirth recovery leave for birthing parents, and a flexible return-to-work schedule. Calvin Care Cash: Employees who are welcoming new family members will also receive a one-time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers, and much more! Flexible Work Environment: Collaborate with your team in one of our stunning offices, or you can work fully remotely from anywhere in the US for US-based roles. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home. (applicable for most roles) Fetch is an equal opportunity employer that embraces diversity, inclusion, and respect for all individuals. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, marital status, veteran status, disability, or any other characteristic protected by applicable law. Our commitment to inclusivity ensures that everyone is treated with dignity and has the opportunity to succeed based on their talent, skills, and potential. Fetch also provides reasonable accommodations to qualified individuals with disabilities or those with sincerely held religious beliefs, as required by law. If you need assistance with the application process or require an accommodation, please contact us at accommodations@fetch.com.