Lead Marketing Specialist - Valves

Lead Marketing Specialist - Valves

We're looking for a Lead Marketing Specialist to join our Farris team in Brecksville, Ohio!

Responsible for developing, coordinating, and executing marketing initiatives that increase brand awareness, strengthen customer engagement, and support revenue growth. This position provides leadership in digital marketing, marketing communications, campaign development, and performance analytics. The Lead Marketing Specialist works closely with Product Management, Sales, and Market Development teams to align marketing activities with business objectives. The position serves as a senior individual contributor, providing functional leadership and direction to other marketing specialists without necessarily having direct supervisory responsibilities.

Location: Brecksville, OH

Salary: $95,000-$120,000/Annually

Please note that the salary range information provided is a general guideline only, reflecting a position based in Ohio. Criteria such as the candidate’s qualifications and relevant experience, the scope of the specific position, as well as market and business considerations will be evaluated when extending an offer.

Benefits: We Take Care of Our People

Paid Time Off I 401K with Employer Match and Profit Sharing I Health and Wellness Benefits I Learning and Development Opportunities I Referral Program I Competitive Pay I Recognition I Employee Stock Purchase Plan I Inclusive & Supportive Culture

YOUR CHALLENGE:

• Lead digital marketing initiatives across company websites, email campaigns, social media, and digital advertising.
• Develop and execute integrated digital marketing campaigns targeting key industries and customer segments.
• Manage search engine optimization (SEO) and search engine marketing (SEM).
• Oversee LinkedIn and other relevant B2B digital marketing channels.
• Improve website content, traffic, user experience, and conversion rates.
• Collaborate with product managers to plan and execute product launches and promotional campaigns.
• Translate technical product information into effective customer-facing marketing materials.
• Oversee development of product brochures, case studies, technical articles, videos, presentations, and other printed and digital content.
• Coordinate content development with engineering, product management, and sales.
• Develop campaign schedules, deliverables, and budgets.
• Develop marketing performance dashboards and reports.
• Support sales team with trade shows, conferences, webinars, and industry events.
• Maintain brand standards and consistent messaging.
• Manage external marketing agencies, designers, and content providers.
• Review marketing deliverables for quality, consistency, and effectiveness.
• Coordinate marketing requests from Product Management, Sales, and other departments.
• Identify opportunities to improve marketing processes and productivity.

WHAT YOU BRING:

• 7-10 years of experience in similar roles (preferably B2B).
• Bachelor's degree in marketing, Business Administration, Industrial manufacturing management, or a similar field.
• Experience leading cross-functional marketing projects.
• Demonstrated ability to translate technical content into strategic messaging.
• Proven ability to mentor/coach junior marketing professionals.
• Certification(s)/ Specialized Training preferred in marketing tools and digital marketing platforms and analytics tools (social media, email marketing, and content management systems).
• Ability to translate marketing strategy into actionable plans and execute with autonomy and accountability.

Who We Are:

FARRIS ENGINEERING

WE HELP YOU ENGINEER IT! We are committed to provide total pressure, flow control management, heat exchanger repair and isolation products to industrial markets. Our experienced engineering team and innovative products, equip, audit, monitor and maintain, ensuring plant function and safety.

To learn more visit: Farris | Valves | Curtiss-Wright

No unsolicited agency submittals please. Agency partners must be invited to participate in a search by our Talent Acquisition Team and have signed terms in place prior to any submittal. Resumes submitted directly to any Curtiss-Wright employee or affiliate will not qualify for fee payment, and therefore become the property of Curtiss-Wright.

Compliance Statement

This position may require exposure to export-controlled information and subject to additional security screening. In the event information provided during the security screening reveals ineligibility to access export-controlled information, any offer of employment may be reconsidered or withdrawn.

Curtiss-Wright is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, sexual orientation, gender identity, physical or mental disability, age, ancestry, legally protected medical condition, family care status, marital status, religion, veteran status, national origin, or any other legally protected status. If you require accommodation during the recruitment process, please contact Talent Acquisition. For US Applicants: EEO is The Law – click here for more information.

If you require accommodation due to a disability at any time during the recruitment and/or assessment process, please contact Talent Acquisition and we will make all reasonable efforts to accommodate your request.