Demand Generation Lead

We're a small, scrappy marketing team looking for a hands-on, data-obsessed problem solver who loves to build, experiment, automate, and get things done. You'll own our paid acquisition engine, website conversions, HubSpot marketing operations, and performance intelligence - turning marketing investment into measurable qualified pipeline.

This is not a campaign-coordination job. One day you'll restructure Google Ads; the next you'll troubleshoot a form, build a BI dashboard, analyze behavior in Microsoft Clarity, or automate a repetitive workflow with AI. We want someone who finds the problem, builds the solution, measures the results, and makes it better.

You'll work with product marketing, sales, and engineering to reach data scientists, engineers, developers, IT leaders, architects, and industrial technology buyers. You don't need to know databases or industrial software on day one; curiosity, ownership, and fast learning matter more.

What Success Looks Like

• First 30 days: Audit paid channels, HubSpot, forms, and tracking; establish reliable baselines and fix the most urgent problems.
• By 60 days: Improve priority campaigns and conversion paths, establish actionable BI reporting, launch structured tests, and ship a useful automation.
• By 90 days: Demonstrate measurable operational or acquisition improvements and present a data-backed roadmap for scaling and further automation.

The Day-to-Day

• Paid Advertising & Demand Generation
• Personally build, manage, audit, and optimize Google Ads, LinkedIn Ads, and Reddit Ads campaigns, including structure, audiences, keywords, bids, budgets, creative tests, and tracking.
• Use Semrush and campaign data to identify search demand, competitive opportunities, wasted spend, and profitable investments; optimize for qualified pipeline, not vanity metrics.
• Work with product marketing and sales to test messages and offers for complex B2B buying committees; recommend when to scale, shift, or stop spending.
• HubSpot, Marketing Operations, & Website Conversion
• Own website form performance, landing page conversions, lead capture, tracking, and integrations; build and improve landing pages, including Spike.ai experiences.
• Configure and troubleshoot HubSpot forms, properties, lists, workflows, lifecycle stages, lead scoring, routing, and follow-up automation.
• Measure contact engagement across website activity, email, forms, campaigns, and lifecycle progression; partner with Sales/RevOps on reliable handoffs.
• Use Microsoft Clarity to identify conversion friction and intent/account engagement to improve audience activation and sales alignment.
• Maintain trustworthy GA4, Google Tag Manager, UTM, event, and ad conversion tracking; resolve broken forms, missing events, duplicates, and sync issues.
• Business Intelligence, Analytics, & Experimentation
• Build decision-ready BI dashboards and data models that connect paid media, website behavior, HubSpot engagement, funnel conversion, opportunities, and revenue.
• Use funnel economics, cohort analysis, forecasting, and statistical reasoning to explain performance and guide budget allocation; identify anomalies and attribution limitations.
• Design and run structured tests across audiences, ads, offers, forms, and landing pages; define hypotheses, success criteria, and learnings before scaling.
• AI, Automation, & Marketing Technology
• Use AI and automation to accelerate research, campaign production, analysis, reporting, lead management, and repetitive operational work.
• Own the effectiveness of the existing martech stack; proactively identify gaps, evaluate new technology, build business cases, and lead pilots and implementation within approved budget and security guardrails.
• Connect systems through native integrations, APIs, or tools such as Zapier, Make, and n8n; measure improvements in time saved, reliability, conversion, or pipeline.
• Build with appropriate human review, data privacy controls, documentation, and safeguards for changes that affect spend or customer data.

Requirements

• 3+ years in performance marketing, paid acquisition, marketing operations, or B2B demand generation, including personally operating paid campaigns.
• Strong hands-on Google Ads and LinkedIn Ads skills: targeting, bidding, budgets, campaign troubleshooting, and conversion optimization.
• Advanced practical HubSpot, Eloqua, Marketo, Pardot, or other marketing operations platforms for: forms, workflows, contact engagement, properties, lifecycle management, and reporting. CRM experience for full-funnel tracking is also preferred (we use HubSpot for our CRM, but equivalent experience in Salesforce is also accepted).
• Experience with website conversion tracking, GA4, Google Tag Manager, and CRM/marketing data quality.
• Experience building interactive BI reporting in Power BI, Tableau, Looker Studio, or comparable tools, with strong quantitative reasoning.
• Practical use of AI to improve execution or analysis; resourcefulness, technical curiosity, clear communication, and the ability to own a solution end to end.

Position Preferences

• Reddit Ads; Semrush, Microsoft Clarity, or Spike.ai; SQL/Python; API or no-code integrations; advanced experimentation; experience marketing infrastructure, databases, or industrial IoT software. We do not expect mastery of every tool.
• Continued skill development, such as Google AdWords certification or HubSpot Academy certifications

Benefits

Join the FairCom Team!

• Empowered, Agile Teams: Collaborate with passionate colleagues in small, cross-functional teams that drive innovation. Enjoy the freedom to shape your work and contribute meaningfully.
• Flexible Work-Life Balance: Achieve optimal work-life harmony with our hybrid work schedule, offering the best of both worlds: in-office collaboration and remote focus.
• Generous Time Off: Recharge and rejuvenate with 15+ holidays, three weeks of paid vacation, a week of sick leave, and an extended holiday break for quality family time (skeleton crew operations).
• Celebrate You: Enjoy a paid day off on your birthday and another on our annual "CEO Thank You Day" in March.
• Invest in Your Growth: Benefit from a supportive environment where long-tenured colleagues share their expertise, fostering a culture of continuous learning and development.
• Rewarding Compensation: We value your contributions. Expect a competitive salary package aligned with industry standards.
• Comprehensive Well-being Support: Protect what matters most with our robust benefits, including top-tier medical, dental, vision, and life insurance coverage. Plus, watch your savings grow with our 401(k) matching program.
• Thrive Together: Build lasting connections and strengthen your skills through annual & quarterly engaging company-wide events and growth opportunities.
• Fuel Your Focus: Stay energized and inspired with our fully stocked kitchen featuring delicious snacks, meals, and drinks.
• Convenient Commute: Easily access our office with a prime location near I-70 in Missouri and I-15, as well as the South Jordan Front Runner station in Utah.

FairCom’s long and dynamic history has been supported by a diverse team of coworkers, which we feel honored to have. We are proud to be an equal opportunity employer and are committed to providing a working environment where diversity is celebrated. We believe all people deserve to be treated with dignity and respect, and we do not tolerate any behavior that runs contrary to this fundamental right, such as discrimination and harassment of any kind. We are thankful for every person who engages in our recruitment process and promise that all applicants will be considered for employment based solely on merit and qualifications directly related to professional competence, and without any regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, genetic information, pregnancy, veteran, disability, marital status, or any other basis protected by law.