Digital Marketing Coordinator

Digital Marketing Coordinator Location: Fort Myers, FL Pay: $23.00-$28.00 per hour Schedule: Monday-Friday | 8:00 AM-4:30 PM

Position Overview

Express Employment Professionals is recruiting for a Digital Marketing Coordinator for a growing local manufacturing company in Fort Myers. This full-time, onsite position will support digital marketing initiatives, website management, marketing automation, lead generation efforts, social media marketing, content creation, and marketing analytics. The ideal candidate will be highly organized, detail-oriented, and thrive in a fast-paced environment.

Responsibilities

• Manage and maintain CRM and marketing automation platforms, including email campaigns, workflows, lead tracking, and reporting
• Update and optimize website content through content management systems
• Assist with digital marketing campaigns including email marketing, social media, paid advertising, and lead generation initiatives
• Create and maintain landing pages, forms, calls-to-action, and marketing workflows
• Monitor and analyze campaign performance metrics including website traffic, engagement, lead generation, and return on investment
• Support SEO efforts through website and content optimization
• Create and coordinate marketing content including blogs, social media posts, graphics, videos, brochures, and promotional materials
• Maintain social media content calendars across multiple platforms
• Coordinate with vendors, agencies, media partners, and internal teams to ensure projects are completed on time
• Support trade shows, customer events, and post-event lead management activities
• Maintain organized digital asset libraries, templates, and campaign documentation
• Ensure consistent brand messaging across all marketing materials and communications
• Research emerging marketing trends, technology, AI tools, and industry best practices
• Provide marketing reporting and insights to support sales and business development efforts

Qualifications

• Experience with CRM and marketing automation platforms; HubSpot experience strongly preferred
• Knowledge of digital marketing concepts including email marketing, social media marketing, SEO, lead generation, campaign management, and analytics
• Experience updating website content within a CMS platform
• Experience managing email campaigns, landing pages, forms, and automated workflows
• Strong organizational skills with excellent attention to detail
• Ability to manage multiple projects and deadlines simultaneously
• Excellent written and verbal communication skills
• Proficiency with Microsoft Outlook, Teams, Word, Excel, and PowerPoint
• Experience coordinating with vendors, agencies, media partners, and internal stakeholders
• Experience with Canva, Adobe Creative Suite, video editing, or similar creative software is a plus
• Experience with Google Analytics or similar reporting platforms is preferred
• Trade show, event coordination, B2B marketing, healthcare, or manufacturing industry experience is a plus
• Valid driver's license and reliable transportation required

Education & Experience

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field preferred
• Minimum of two years of related marketing experience preferred
• Equivalent combinations of education, training, and experience will be considered

Benefits

• Health Insurance
• Dental Insurance
• 401(k) Plan
• Paid Time Off
• Professional Growth Opportunities
• Stable, Full-Time Employment