EverPro - Senior Marketing Automation Manager (Remote US)

EverCommerce (Nasdaq: EVCM) is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 745,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. With its EverPro, EverHealth, and EverWell brands specializing in Home, Health, and Wellness service industries, EverCommerce provides end-to-end business management software, embedded payment acceptance, marketing technology, and customer experience applications. Learn more at EverCommerce.com.

We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://www.evercommerce.com/about-us/careers/

EverPro, a business within EverCommerce, provides software and solutions designed to help home and field service businesses run and grow their companies with greater efficiency and confidence. EverPro brings together purpose-built tools across key trades - including field service, remodeling and roofing, landscaping, and pest and lawn - so service professionals can manage operations, engage customers, and drive long-term growth. Our solutions support the full lifecycle of running a service business, from scheduling and dispatching work, to estimating, invoicing, and payments, to customer communication, reputation management, and business insights. Together, these connected solutions help service pros win more jobs, save time, and build stronger, more resilient businesses.

The Senior Marketing Automation Manager owns the marketing automation platform, data, and campaign operations that power demand generation, lifecycle, and cross-sell programs across EverPro's Horizontal Solutions portfolio, which includes pulseM, Customer Lobby, ZyraTalk, GuildQuality, and Listen360. These products serve home services businesses across trades and brands, and this role is the technical backbone that allows Growth, Product Marketing, and Customer Marketing to reach the right customer with the right message at the right moment, at scale and with measurable results.

You will lead marketing automation platform (MAP) strategy and operations with a primary focus on Marketo and its integration with Salesforce. With the Horizontal Solutions Salesforce and Marketo migration now complete, you will lead post-migration optimization and standardization across the portfolio, turning a newly consolidated instance into a scalable, well-governed foundation. A core mandate of this role is enabling the EverPro ecosystem: building the audiences, signals, triggers, journeys, personalization, lead routing, and measurement that make cross-sell and multi-product adoption across CES possible, beyond supporting individual solution campaigns.

This role blends technical depth and systems thinking, with clear accountability for prioritizing work based on business impact rather than stakeholder demand alone. Messaging is owned by partner teams, and this role helps shape the strategy behind it: bringing a data-driven, systems-level point of view to what is possible, then turning that strategy into reliable, measurable automation.

Responsibilities:

Marketing Automation Platform Ownership

• Serve as the Marketo owner and subject matter expert for the Horizontal Solutions portfolio, including architecture, governance, user management, and best practices.
• Lead post-migration optimization of the consolidated Salesforce and Marketo environment, partnering with Marketing Ops, RevOps and data teams to standardize fields, scoring models, program templates, and naming conventions across products.
• Design and maintain scalable data architecture for segmentation, lead scoring, attribution, and reporting across multiple products and customer bases.
• Own data hygiene, consent and compliance (CAN-SPAM, TCPA, GDPR), and email deliverability standards across all programs.

Campaign Execution and Optimization

• Manage and oversee day-to-day marketing automation operations, including campaign setup, segmentation, scheduling, QA testing, tagging, and deployment of one-time, recurring, triggered, and dynamic campaigns.
• Build and maintain reusable program templates and modular email and landing page assets so teams can launch faster with fewer errors.
• Continuously optimize existing automated programs based on behavioral data and performance trends, and surface insights on CTAs, landing pages, and funnel performance back to the teams that own messaging.
• Proactively troubleshoot technical issues related to data integrations, lead scoring, CRM sync, and campaign execution prior to launch.

Cross-Functional Partnership

• Partner with Growth and Product Marketing to operationalize demand generation programs, lead quality and scoring strategy, and funnel reporting.
• Serve as the automation partner to Customer Marketing, building the onboarding, retention, expansion, and advocacy journeys they design and instrumenting them for measurement.
• Collaborate with Sales, RevOps and Marketing Ops on lead management, routing, SLAs, and closed-loop reporting between Marketo and Salesforce.
• Work with Product and data teams to bring product usage and account signals into the marketing data model.
• Support Partner and Field Marketing with campaign infrastructure for webinars, events, and ABM programs.

Ecosystem and Multi-Product Automation

• Build behavioral triggers and multi-step journeys that move customers from a single solution to multiple products, with personalization by trade, product mix, and lifecycle stage.
• Design and maintain complex lead routing for multi-product campaigns, ensuring leads generated by ecosystem and cross-sell programs reach the right product sales team or account owner with the right context and SLAs.
• Build the measurement framework for ecosystem programs, including multi-product attribution, cross-sell pipeline and attach-rate reporting, and incremental lift from journey and personalization tests.

Prioritization and Operational Excellence

• Own marketing automation prioritization and roadmap planning, making clear trade-offs based on business impact, resource constraints, and performance data, not just inbound stakeholder requests.
• Manage intake and capacity for marketing automation requests through the team's shared project management process, with clear SLAs and documentation.
• Balance short-term execution needs with long-term platform scalability and strategic investments.
• Build a culture of experimentation and operational rigor, continuously improving how automation work is planned, executed, QA'd, and measured.

Skills and Experience needed for success in this role:

• 7+ years of experience in marketing automation, marketing operations, or marketing technology; B2B SaaS experience strongly preferred.
• 3+ years of people leadership experience, including leading teams through platform migrations, consolidations, or complex cross-functional initiatives.
• Deep Marketo expertise required; Marketo Certified Expert strongly preferred.
• Hands-on experience with multiple MAPs (e.g., HubSpot, Pardot, Eloqua, Acoustic) and demonstrated success optimizing and standardizing a platform following a migration or instance consolidation.
• Strong working knowledge of Salesforce, including the Marketo-to-Salesforce sync, campaign and lead objects, and closed-loop reporting.
• Experience designing scalable data architecture for segmentation, scoring, attribution, and reporting.
• Experience designing complex lead routing and assignment logic for multi-product campaigns, including routing across multiple sales teams and account ownership models.
• Experience building the automation behind cross-sell, multi-product, or ecosystem programs across a multi-product or multi-brand portfolio is strongly preferred.
• Working knowledge of email compliance and data governance standards (CAN-SPAM, TCPA, GDPR) and deliverability best practices.
• Strong analytical skills with the ability to translate performance data into actionable recommendations and prioritization decisions.
• Advanced familiarity with HTML/CSS; experience with Velocity scripting, webhooks, or APIs is a plus.
• Excellent project management skills, including intake management, prioritization, and cross-functional stakeholder leadership.
• Comfortable operating in a fast-paced, high-growth, and evolving environment.
• Exceptional verbal and written communication skills.
• Strong attention to detail and operational discipline.
• Salesforce Administrator certification is a strong plus.

Where: Remote, US The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in the United States – if you’re close to one of our offices, we can set you up in-office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America.

Benefits and Perks:

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Continued investment in your professional development
• Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend.
• 401k with up to a 4% match and immediate vesting
• Flexible and generous (FTO) time-off
• Employee Stock Purchase Program

Compensation: The target base compensation for this position is $130,000 to $145,000 USD per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.

EverCommerce is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status. We look forward to reviewing your credentials and getting to know more about your experience!

EverCommerce uses approved artificial intelligence (“AI”) tools to support its business operations. Employees are encouraged to use authorized AI tools, when appropriate for their roles, to improve efficiency, quality, and innovation. All AI use must comply with company policies, including requirements concerning confidentiality, data security, intellectual property, accuracy, and human review. Employees remain responsible for reviewing and validating AI-assisted work.