Marketing Strategist

About Us:

EquiTrust Life Insurance Company is a national carrier of competitive, client-friendly annuity products sold through a variety of distribution channels, including more than 20,000 independent agents and independent marketing organizations (IMOs). Since 2003, we have provided exceptional customer service to our clients by operating with integrity and passion. Our efforts are supported by a dedicated workforce who execute their responsibilities through teamwork and an entrepreneurial spirit. EquiTrust sells products nationwide and is headquartered in Chicago, Illinois, with operations in West Des Moines, Iowa.

Position Summary:

The Marketing Strategist is responsible for the development and execution of marketing campaigns and initiatives across all distribution channels. Working under the direction of the Strategic Marketing Manager, this role helps translate business objectives, product information and market insights into compelling campaigns, sales concepts and marketing materials. This position works closely with members of the Sales and Marketing team. The Marketing Strategist is expected to carry out their duties and responsibilities in a manner that is consistent with EquiTrust’s Company Values of Integrity, Leadership, Accountability, Teamwork and Passion.

The Marketing Strategist collaborates with content, design, digital marketing, sales and other cross-functional partners to coordinate campaign execution, maintain consistent messaging and support measurable marketing results. This role also conducts research, monitors campaign performance and contributes insights and recommendations that help strengthen future marketing initiatives.

What You'll Do:

• Marketing campaign development:
• Executes integrated multi-channel marketing campaigns in support of established marketing strategies and business objectives.
• Develops campaign briefs, messaging recommendations and supporting materials.
• Coordinates campaign deliverables cross-functionally.
• Partners with digital marketing teams to support website, landing-page and SEO initiatives in partnership with digital marketing.
• Monitors campaign KPIs and recommends opportunities for optimization.
• Sales concept creation:
• Supports the development of compelling sales concepts including translating product features and benefits and competitive differentiators into value propositions.
• Assists in developing pitch frameworks, sales enablement materials, messaging and concept mockups to support marketing execution.
• Gathers input from Sales to help improve tools and messaging.
• Cross-functional collaboration:
• Works closely with content writers, graphic designers and digital marketers to execute marketing campaigns.
• Works cross-functionally with sales, product management, compliance and legal to ensure messaging accuracy and regulatory alignment.
• Develops campaign rollout, stakeholder communication and performance tracking aligned to strategic direction.
• Supports communication and coordination across departments for campaign initiatives.
• Market research and competitor analysis:
• Monitors industry trends, competitive positioning and evolving financial professional and buyer behaviors.
• Summarizes findings and develops recommendations that improve campaign effectiveness and positioning.
• Additional responsibilities:
• Supports the Sales and Marketing team and/or other departments on an as-needed basis.
• Willingly takes on additional responsibilities as requested in order to accomplish department and Company objectives.

What You'll Bring:

Education:

• Bachelor’s degree in Marketing, Business, Communications, or related field required.

Experience:

• Minimum 3 years of experience in marketing, campaign management, or sales enablement role - preferably in financial services or insurance required.
• Understanding of life insurance, annuities and distribution channels required.
• Experience supporting or developing integrated campaigns in a regulated or B2B environment preferred.

Knowledge, Skills, and Abilities:

• Experienced in developing and executing marketing campaigns aligned to business objectives.
• Working knowledge of industry-specific products and concepts and distribution channels in which we offer our products.
• Demonstrated ability to translate complex products into compelling marketing and sales narratives.
• Excellent written and verbal communication skills.
• Proficiency in marketing analytics, campaign reporting and performance optimization.
• Ability to manage multiple initiatives in a deadline-driven environment.

Where You’ll Work:

• West Des Moines, IA
• Expected Travel: Infrequent travel (less than 10% of the time)

Total Rewards:

In addition to base pay, eligible employees may receive an annual discretionary incentive bonus and access to a competitive benefits package including:

• Medical, Dental & Vision coverage:
• 401(k) with Company Match
• Paid time off: Vacation, Sick, Holiday, and more
• Paid Parental Leave for both Mothers and Fathers
• Hybrid/Remote Work Options
• Early Friday Closure

EquiTrust is an Equal Opportunity Employer and participates in the U.S. Federal E-Verify program. Applicants have rights under federal and state employment laws. To learn more, visit EquiTrust Careers.