PS Job Title: Manager, Marketing Operations
Work Place Flexibility: Hybrid
Legal Entity: Entergy Services, LLC Job Summary/Purpose
The Manager of Marketing Operations leads a team of marketing analysts and Salesforce Marketing Cloud engineers responsible for the tactical execution of customer communication strategies developed primarily by the Marketing Strategy group. This role serves as the critical bridge between strategy and execution, ensuring that campaigns, programs, and regulatory communications are delivered accurately, on time, and at scale across utility service territories. The Manager oversees the day-to-day operations of the marketing technology stack, drives continuous process improvement, and fosters a high-performing team culture focused on quality, accountability, and customer impact.
Job Duties/Responsibilities
Team Leadership & Development
- Directly manage a team of marketing analysts and Salesforce Marketing Cloud engineers, providing coaching, performance management, and professional development support
- Set clear team priorities, workload balance, and delivery expectations in alignment with Marketing Strategy group objectives
- Foster a collaborative, solutions-oriented team culture that values data integrity, technical excellence, and continuous improvement
- Conduct regular one-on-ones, performance reviews, and career development conversations with direct reports
- Partner with HR and senior leadership on workforce planning, hiring, and talent development initiatives
Strategy Execution & Campaign Operations
- Translate marketing strategies and program briefs received primarily from the Marketing Strategy group into actionable execution plans for the operations team
- Oversee end-to-end campaign and communication delivery across email, SMS, and digital channels
- Establish and enforce intake, prioritization, and project management processes to ensure the operations team can efficiently absorb and execute on incoming strategy requests
- Serve as the primary point of contact between Marketing Operations and the Marketing Strategy group, ensuring alignment on timelines, requirements, and deliverables
- Identify and escalate risks, capacity constraints, or execution gaps that may impact campaign delivery or compliance
- Co-develop execution approaches and contribute to marketing roadmap planning in partnership with the Marketing Strategy group and Marketing leadership
Platform & Data Oversight
- Oversee the health, governance, and performance of the Salesforce Marketing Cloud platform across all utility customer segments and operating companies
- Ensure marketing data integrity, segmentation accuracy, and compliance with CAN-SPAM, TCPA, and state PUC requirements across all outbound communications
- Partner with IT, CRM, and enterprise data teams to maintain reliable data flows between Marketing Cloud and upstream utility systems including CCS, AMI, OMS, and billing platforms
- Champion adoption of platform capabilities, automation, and analytics tools that improve team efficiency and campaign effectiveness
- Own enterprise platform strategy and drive investment decisions in collaboration with senior leadership (Senior Manager)
Reporting & Performance Management
- Define and track key operational metrics including campaign delivery rates, platform uptime, execution cycle times, and team productivity
- Partner with the Marketing Strategy group and senior leadership to report on program performance, execution quality, and operational health
- Drive a culture of measurement and continuous improvement, using data to identify bottlenecks, optimize workflows, and elevate team output
- Present operational performance and strategic recommendations to VP-level and executive stakeholders (Senior Manager)
Minimum Requirements
Minimum education required of the position
Bachelor's degree in business, marketing, or a related field. In lieu of a degree, an equivalent combination of education and relevant job experience will be considered.
Minimum experience required of the position
- 5+ years of experience in marketing operations, marketing technology, or a related field.
- 2+ years of people management experience with demonstrated ability to lead both technical and analytical team members
Minimum knowledge, skills and abilities required of the position
Technical Skills:
- Solid understanding of marketing automation platforms, with Salesforce Marketing Cloud experience strongly preferred
- Proven ability to manage multiple concurrent projects in a fast-paced, deadline-driven environment
- Strong cross-functional collaboration skills with experience working alongside strategy, IT, and compliance stakeholders
- Familiarity with data governance, privacy compliance, and regulatory communication requirements
- Excellent written and verbal communication skills, with the ability to translate technical concepts for non-technical audiences and business requirements for technical teams.
Any certificates, licenses, etc. required for the position
None
Other Attributes
Functional Knowledge
- Experience in a regulated utility, energy, or public sector environment
- Familiarity with utility customer data environments and platforms such as SAP IS-U, Oracle CC&B, or similar CIS/billing systems
- Exposure to demand-side management, low-income assistance programs, or rate case communications
- Experience with project management tools such as Jira, Asana, or Smartsheet
- Salesforce Marketing Cloud certification or demonstrated platform fluency
Problem Solving
- Critical Thinking & Analysis: Critical thinking and analysis skills to define problems, gather and evaluate relevant data and customer insights, and make data-driven decisions.
- Creative Problem Solving: Creative problem-solving abilities to approach customer experience challenges with innovation, generate novel ideas and solutions, and challenge the status quo to drive transformative change.
- Adaptability and Flexibility: Adaptability and flexibility to quickly adjust strategies, plans, and approaches in response to changing customer needs, market conditions, and organizational priorities, while maintaining a solutions-oriented mindset.
- Systemic Thinking: Systemic thinking and resilience to understand the interconnected nature of customer experience, address interdependencies and potential ripple effects, and persist in the face of setbacks or resistance, continuously learning and improving the approach.
Primary Location: Texas-The Woodlands Louisiana : New Orleans || Louisiana : Baton Rouge || Mississippi : Jackson || Texas : The Woodlands Job Function: Corporate FLSA Status: Professional Relocation Option: No Relocation Offered Union description/code: NON BARGAINING UNIT Number of Openings: 1 Req ID: 125145 PS Job Title: Manager, Marketing Operations Travel Percentage:Up to 25%
An Equal Opportunity Employer, Minority/Female/Disability/Vets. Please click here to view the EEO page, or see statements below.
EEO Statement: The Entergy System of Companies provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a protected veteran in accordance with applicable federal, state and local laws. The Entergy System of Companies complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including, but not limited to, recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
The Entergy System of Companies expressly prohibits any form of unlawful employee harassment based on race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of the Entergy System of Company employees to perform their expected job duties is absolutely not tolerated.
Accessibility: Entergy provides reasonable accommodations for online applicants. Requests for a reasonable accommodation may be made orally or in writing by an applicant, employee, or third party on his or her behalf. If you are an individual with a disability and you are in need of an accommodation for the recruiting process please click here and provide your name, contact number, the accommodation requested and the requisition number that you are requesting the accommodation for. Employee Services will contact you regarding your request.
Additional Responsibilities: As a provider of essential services, Entergy expects its employees to be available to work additional hours, to work in alternate locations, and/or to perform additional duties in connection with storms, outages, emergencies, or other situations as deemed necessary by the company. Exempt employees may not be paid overtime associated with such duties.
Know Your Rights: Workplace Discrimination is Illegal
The non-confidential portions of the affirmative action program for individuals with disabilities and protected veterans shall be available for inspection upon request by any employee or applicant for employment. Please contact HRCompliance@entergy.com to schedule a time to review the affirmative action plan during regular office hours.
WORKING CONDITIONS:
As a provider of essential services, Entergy expects its employees to be available to work additional hours, to work in alternate locations, and/or to perform additional duties in connection with storms, outages, emergencies, or other situations as deemed necessary by the company. Exempt employees may not be paid overtime associated with such duties.
Please note: Authorization to work in the United States is a precondition to employment in this position. Entergy will not sponsor candidates for work visas for this position.
