Marketing Director

The Director of Marketing provides strategic leadership and oversight for ESI's marketing, branding, communications, demand generation, and business development support functions. This role develops and executes marketing strategies to strengthen ESI's market position, support growth and recruiting, and increase brand awareness in target markets. Working closely with executive leadership, the Director aligns marketing initiatives with business development and strategic growth objectives, leads a high-performing marketing team, and ensures measurable business results.

This position is full time in-person, and based at our headquarters in Meridian, Idaho.

Benefits

• ESI covers 100% of the medical premium for all employees and families.
• Competitive 401k match
• Lucrative bonus potential
• Great upward mobility for career growth

Responsibilities

Market strategy and competitive positioning

• Analyze the competitive landscape, industry trends, and customer insights.
• Define ESI’s differentiators and translate them into positioning that holds up with sophisticated customers.
• Bring market insight into growth planning and help prioritize the segments and geographies worth the company’s time.

Demand generation and pipeline support

• Lead campaign and account-based strategy in target markets, including advanced manufacturing, data centers, water and wastewater, federal, and commercial.
• Partner closely with business development so marketing activity produces qualified opportunities, and report marketing-sourced and marketing-influenced pipeline alongside business development results.

Brand and market presence

• Serve as steward of ESI’s brand identity and grow the company’s reputation in markets beyond Idaho.
• Own positioning, thought leadership, digital presence, public relations, executive messaging, and community engagement.
• Maintain consistency and quality across the website, social platforms, proposals, project profiles, presentations, fleet graphics, jobsite signage, and promotional materials.

Pursuit and proposal support

• Provide strategic oversight of proposal support, qualification packages, pursuit materials, award submissions, and customer-facing collateral.
• Partner with business development and operations to strengthen win themes, differentiators, and storytelling on strategic pursuits.

Recruiting marketing and internal communications

• Lead employer brand and recruiting marketing in partnership with Human Resources, and oversee employee communications that keep the organization informed and connected.

Events and customer experience

• Oversee conference and event presence, sponsorships, and customer experiences, planned and measured as reputation and demand activities.

Team leadership

• Lead, mentor, and develop the marketing team through coaching, performance management, and career development.
• Shape the structure, systems, and data that allow the team to support national growth, and determine what is done in house versus through partners.

Planning, budget, and measurement

• Own the annual marketing plan, department budget, and resource allocation.
• Set goals and success measures, monitor performance and return on investment, and provide executive leadership with regular updates on marketing performance, market trends, and strategic opportunities.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or a related field required.
• 10 or more years of progressively responsible marketing, communications, or business development experience, including 5+ years in a senior leadership role.
• Proven experience developing and executing strategic marketing initiatives that drive brand awareness, business growth, recruiting success, and organizational objectives.
• Experience within the construction, engineering, professional services, or related industries preferred.
• Advanced knowledge of brand management, digital marketing, content strategy, communications, public relations, recruiting marketing, and business development support.
• Strong understanding of marketing analytics, campaign performance measurement, budgeting, forecasting, and ROI analysis.
• Proficiency in Microsoft Office Suite, Adobe Creative Suite, CRM platforms, Salesforce, website content management systems, social media management tools, and marketing analytics platforms.
• Exceptional leadership, communication, presentation, and interpersonal skills.
• Strong strategic thinking, decision-making, project management, and problem solving abilities.
• Ability to foster collaboration and maintain alignment between executive leadership, operations, recruiting, business development, and marketing teams.
• Ability to manage multiple priorities and deliver results in a fast-paced environment.
• Professional marketing certifications such as AMA, HubSpot, Google Analytics, Google Ads, or similar credentials are preferred.

Working Conditions

The work environment characteristics described here are representative of what a Marketing Director will encounter while performing the essential functions of this job.

• Fast-paced working environment.
• Working environment may be busy and noisy.
• Manage several projects at one time.
• Interrupted frequently to meet the needs and request of team members, clients, and subcontractors.

Physical Demands

• Flexibility in working hours may be required, including evening and weekend work as needed.
• Must be able to remain in a stationary position 70% of the time.
• Regularly uses computers, including keyboards, mouse, and other office devices, to perform daily tasks.

Travel Requirements

• Occasional travel to national office buildings, job sites, customer meetings, and industry events.

Disclaimer

The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to do the job. Management may, at its discretion, assign or reassign duties and responsibilities to this job at any time. The duties and responsibilities in this job description may be subject to change at any time due to reasonable accommodation or other reasons. It is ESI’s commitment to incorporate Equal Opportunity and diversity principles in all aspects of work.