Sales Manager – Roller Division (OM5)

Sales Manager – Roller Division (OM5)

Company: Omni Metalcraft Location: Alpena, MI Job Type: Full-Time

About Omni Metalcraft

Omni Metalcraft has been providing high-quality material handling equipment for more than 40 years. Our team supports OEMs, distributors, and systems integrators with standard and custom material handling products backed by experienced sales, engineering, and manufacturing support.

Our Roller Division offers a broad range of standard and custom conveyor rollers designed to meet a variety of material handling applications. Our capabilities include gravity, grooved, sprocketed, tapered, poly-ribbed, and custom rollers.

We are looking for a motivated and experienced Sales Manager to lead the sales efforts of our Roller Division (OM5) and help us continue to grow our customer relationships and market presence.

Job Description

The Sales Manager is responsible for driving customer acquisition, customer growth, and customer retention for the Roller Division.

This role will develop and execute sales strategies that create new business opportunities while building strong, long-term relationships with existing customers. The Sales Manager will work closely with Account Management, Product Specialists, Product Management, Operations, and Product Development to ensure we understand our customers' needs and deliver solutions that create value.

Success in this position requires someone who can combine sales leadership, relationship building, problem solving, and a strong understanding of customer and market needs.

Key Responsibilities

• Develop and implement a sustainable sales strategy focused on new customer acquisition.
• Identify new prospects, opportunities, and markets for Roller Division products.
• Build and maintain strong customer and channel-partner relationships.
• Develop strategies to grow and retain existing customers.
• Support and guide the Account Management team in identifying customer growth opportunities.
• Manage the PBO Program to maximize sales opportunities and evaluate program return on investment.
• Develop effective methods for gathering and evaluating customer feedback.
• Use customer feedback and sales information to identify opportunities for improvement and growth.
• Evaluate and coordinate customer visits.
• Collaborate with Operations to review RMAs, incidents, and customer concerns.
• Work with Product Specialists to develop initiatives that increase product sales.
• Plan and coordinate sales initiatives for existing products.
• Partner with Product Specialists and Product Managers on successful new-product launches.
• Work with the Incident/RMA Team to help resolve customer concerns.
• Collaborate with Product Management and Product Development to identify product and market opportunities.
• Maintain visibility into sales opportunities and follow through from prospecting through customer development.

Skills

The ideal candidate will demonstrate:

• Strong sales and business-development skills
• Customer relationship and account-management skills
• Leadership and team-development skills
• Effective negotiation and communication skills
• Strong organization and follow-through
• Analytical and problem-solving skills
• Ability to identify and develop new sales opportunities
• Ability to manage multiple priorities and customer relationships
• Strong collaboration skills across sales, operations, and product teams
• Customer-focused decision-making
• Ability to understand and communicate technical product information

Current material-handling sales postings similarly emphasize account development, pipeline building, technical customer support, mechanical aptitude, cross-functional coordination, and consultative selling.

Knowledge

Candidates should have knowledge of or experience with:

• B2B sales and business development
• Customer acquisition and retention strategies
• Account and relationship management
• Sales pipelines and opportunity management
• Industrial or manufacturing environments
• Customer feedback and issue-resolution processes
• Basic financial concepts used to evaluate opportunities and return on investment
• Technical or application-based selling

Experience with material handling equipment, conveyor rollers, conveyor components, manufacturing, or other industrial products is preferred.

Comparable industrial conveyor-sales roles commonly seek candidates who understand industrial customers and can learn or communicate technical applications effectively.

Ability to Implement

The successful candidate will have the ability to:

• Turn sales objectives into clear and measurable action plans.
• Develop and execute strategies that generate new business.
• Build long-term relationships that lead to customer retention and growth.
• Guide an Account Management team toward defined customer and sales objectives.
• Translate customer feedback into actionable recommendations.
• Identify opportunities to increase sales of existing and new products.
• Coordinate effectively across Sales, Operations, Product Management, Product Specialists, and Product Development.
• Address customer concerns professionally and work toward effective resolutions.
• Support new-product launches from planning through customer adoption.
• Evaluate sales programs and opportunities based on results and return on investment.
• Balance new-business development with the continued growth of existing customer relationships.

Benefits

Full-time employees receive:

• Competitive pay based on competency
• 100% employer-paid health insurance and HSA for employees
• Flexible paid time off and holidays
• 401(k) with employer matching
• Discretionary bonuses

Join the Omni Metalcraft Team

If you are a sales professional who enjoys building customer relationships, developing new business, and working with a collaborative team to solve customer needs, we would like to hear from you.

We are excited to welcome new talent to our team! If you are passionate about what you do and are looking for a dynamic and supportive work environment, we encourage you to apply. Join us and be a part of a company that values innovation, collaboration, and professional growth. We look forward to seeing how we can succeed together.