Digital Account Executive, Hybrid

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other - that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our Careers page.

About Hybrid

Recently acquired by EAB, Hybrid is a globally recognized and award-winning agency that operates as a full-service marketing partner for the education sector, connecting universities with students worldwide. Powered by unrivaled insight, advanced technology, and AI-driven enrollment strategies, our integrated marketing solutions help education brands grow. We tackle the sector’s toughest challenges head-on and continuously strive for excellence, staying on the pulse of emerging trends. When you join our division of EAB, you become part of a tight-knit, ambitious, supportive, and rapidly growing team. You’ll work on big ideas with talented colleagues who respect your input, challenge your thinking and push you to do your best work. Visit our website to learn more about our story.

The Role in Brief:

Account Executive, Hybrid

Hybrid is seeking a client-focused, highly organized Account Executive to support our higher education partners after the sale, ensuring successful delivery of digital media campaigns and a strong overall partner experience.

In this role, you will serve as a primary day-to-day point of contact for college and university partners, coordinate with internal paid media and creative teams, monitor campaign progress, and communicate results and recommendations in a clear, compelling way. You will help keep campaigns on schedule, address partner questions, and build relationships that support long-term success.

As campaigns approach completion, you will also support renewal conversations and identify opportunities to expand existing partnerships. This is primarily a post-sale client engagement and campaign management role, rather than a new-business sales position.

This hire will be based in our Philadelphia, PA office.

Primary Responsibilities:

The Account Executive manages ongoing partner relationships and the coordination, communication, and performance reporting associated with digital media campaigns, while supporting renewals and account growth.

Client Engagement & Partner Relationships

· Serve as a primary day-to-day contact for college and university partners following the sale, building trust through responsive, proactive communication.

· Lead regular partner check-ins, campaign status meetings, and performance reviews; clearly communicate progress, results, and next steps.

· Understand each partner’s enrollment goals, priorities, and expectations, and ensure internal teams are aligned to those objectives.

· Address questions and concerns promptly, manage expectations, and escalate issues appropriately to protect the partner experience.

Digital Campaign & Project Management

· Coordinate campaign launches, timelines, deliverables, approvals, and ongoing activities with Paid Media, Creative, Strategy, and other internal teams.

· Track multiple active campaigns and partner requests simultaneously, ensuring deadlines, responsibilities, and next steps remain clear.

· Monitor campaign pacing and progress, proactively flagging risks, changes, or opportunities to the appropriate internal stakeholders.

· Maintain organized account documentation, meeting notes, action items, and campaign updates.

Campaign Performance & Reporting

· Develop a working understanding of digital advertising channels, including paid search, paid social, and other relevant media tactics.

· Partner with paid media specialists to interpret campaign performance and translate metrics into accessible, actionable updates for university partners.

· Present campaign results and recommendations in partner meetings, connecting performance to recruitment, lead generation, and enrollment objectives.

· Collaborate with internal experts to identify campaign optimizations and ensure partners understand the rationale for recommended adjustments.

Renewals, Growth & Collaboration

· Support end-of-campaign reviews and renewal discussions by demonstrating campaign value, outcomes, and opportunities for continued partnership.

· Identify potential upsell or expanded-service opportunities based on partner needs and campaign results, collaborating with commercial leaders as appropriate.

· Maintain accurate account records and relevant renewal information in Salesforce or comparable systems.

· Contribute to a collaborative, service-oriented team culture and stay informed about digital marketing and higher education enrollment trends.

Basic Qualifications:

· Bachelor's degree preferred or equivalent professional experience.

· 1-3 years of experience in account management, client services, digital marketing, campaign coordination, project management, or a related client-facing role.

· Experience coordinating multiple projects, campaigns, or client deliverables with competing timelines and priorities.

· Experience communicating directly with clients or external stakeholders, including leading meetings or sharing progress updates.

· Excellent verbal, written, interpersonal, and presentation skills.

· Strong organizational skills, attention to detail, and a proactive approach to problem-solving.

· Working knowledge of digital marketing or paid media concepts and comfort interpreting performance data.

· Ability to travel periodically for client meetings and industry events.

Ideal Qualifications:

· Experience at a digital marketing, advertising, or performance media agency, particularly in a client-facing capacity.

· Experience working with higher education institutions, student recruitment, or enrollment marketing.

· Familiarity with paid search, paid social, Google Ads, Meta Ads, or digital campaign KPIs such as CTR, CPC, CPL, and conversion rate.

· Experience preparing campaign performance reports, leading client reviews, or translating data into clear recommendations.

· Exposure to client renewals, account growth, upselling, or other commercially focused account management responsibilities.

· Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB's mission, values, and aspiration.

If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other’s unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day.

Compensation:

The anticipated starting salary (base) range for this role is $50,000 - $60,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.

This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, such as individual and organizational performance.

Benefits:

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:

· Medical, dental, and vision insurance plans; dependents and domestic partners eligible

· 20+ days of PTO annually, in addition to paid firm and floating holidays

· Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)

· 401(k) retirement savings plan with annual discretionary company matching contribution

· Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans

· Employee assistance program with counseling services and resources available to all employees and immediate family

· Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation

· Fertility treatment coverage and adoption or surrogacy assistance

· Paid parental leave with phase back to work program for birthing and non-birthing parents

· Access to milk shipping service to support nursing employees during business travel

· Discounted pet health insurance coverage for dog and cat family members

· Company-provided life, AD&D, and disability insurance

· Financial wellness resources and membership in a robust employee discount program

· Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities

Benefits kick in day one; learn more at eab.com/careers/benefits.

This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.

At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.