SALES ASSOCIATE

Position

Sales Associate

Department

Sales

Reports To

Sales Manager

Position Summary

A sales associate sells automobiles at car dealerships and helps customers to find the right purchase for their needs. They are required to demonstrate a sound understanding of the latest industry trends, the features and benefits of each car, and the ability to offer advice to meet monthly sales targets.

Position Responsibilities

• Sells and delivers a minimum number of vehicles per month.
• Writes complete sales orders and processes paperwork in accordance with dealership policies.
• Utilizes dealership sales control and follow-up systems.
• Attends product and sales training courses as requested by sales manager.
• Keeps up-to-date on new products and services within the industry.
• Maintains an owner follow-up system that encourages repeat and referral business and contributes to customer satisfaction.
• Maintains a prospect development system.
• Conducts business in an ethical and professional manner.
• • Approaches, greets, and offers assistance or direction to any customer who enters the dealership showroom or sales lot.
• Assists customers in selecting a vehicle by asking questions and listening carefully to their responses.
• Explains fully product performance, application and benefits to prospects.
• Describes all optional equipment available for customer purchase.
• Offers test drives to all prospects. Follows dealership procedure to obtain proper identification from customer prior to test drive.
• Exhibits high level of commitment to customer satisfaction.
• Keeps abreast of new products, features, accessories, etc., and their benefits to customers.
• Ensures that the sales manager has an opportunity to meet each customer.
• Turns 100 percent of closed deals to finance and insurance manager, along with properly completed paperwork (insurance information, trade title etc.).
• Prepares sold vehicles for customer delivery prior to customer arrival.
• Introduces customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership's service department.
• Schedules first service appointment.
• Follows up on all post delivery items, tag/title work, “we-owes” and special requests to be sure that all customer expectations are met.
• Reviews and analyzes actions at the end of each day, week, month and year to determine how to better utilize time and plans more effectively.
• Attends sales meetings.
• Maintains professional appearance.
• Other tasks as assigned.

Qualifications

Position Requirements and Qualifications

Exceptional customer service skills, including interpersonal communication and rapport building.

In-depth knowledge of the dealership's vehicles, finance options and sales process.

Intuition to anticipate which cars will appeal to different customers.