Senior Manager-Digital Analytics

Job Requirements Disney Experiences Intelligence (DXi) is a part of Disney Experiences (DX) and is a center of excellence leading strategy development and decision making through actionable data analytics, integration, and insights. Within DXi, the Data, Analytics and Innovation team is focused on leveraging best practices in analytics to capture data, analyze, and optimize our digital and contact center channels, in order to drive Guest satisfaction and business outcomes.

The Senior Manager, Digital Analytics will be an innovative problem solver with a passion for developing and growing a team. The successful candidate will inspire others and have a desire for continuous learning in the dynamic space of digital analytics.

This position will support the Disneyland Resort business, lead a team of seven and report to the Director, Digital Analytics for Disneyland and Disney Signature Experiences.

This role is based in our Anaheim office 4 days a week, with Fridays working remote.

In DXi, we’re looking for resourceful analytical talent and leaders with a demonstrated ability to learn and expand the team’s capabilities.

You Will / Responsibilities:

• Lead a team of analysts who partner closely with multiple business groups.
• Interpret and report on digital performance as part of a holistic business story, inclusive of observations, key insights, and recommendations.
• Understand business objectives and lead in-depth analyses of user behavior across the digital ecosystem.
• Support business units, product owners and other partners through regular reporting as well as ad-hoc analyses.
• Lead creation of digital tracking strategies and coordinate with developers on technical delivery of digital tracking solutions.
• Guide Adobe Analytics implementation strategy and best practices.
• Proactively drive innovation in the digital analytics space.
• Recommend optimization tactics based on analytical findings.
• Mentor direct reports and guide them through career development.
• Manage prioritization for direct reports and effectively adjust to changing business priorities.
• Leverage a combination of digital analytics and database tools to explore and analyze data.
• Develop relationships with partner analytics teams to enable holistic storytelling.
• Create compelling presentations to highlight analysis and tell the story.

You Will Have / Required Qualifications:

• 5+ years of analytical experience.
• 4+ years of experience with digital analytics tools such as Adobe Analytics or Google Analytics.
• 2+ years of experience leading a team.
• Experience defining mobile application or website analytics tracking requirements.
• Independent time management and prioritization skills.
• Ability to derive actionable insights from data and effectively guide decision-making.
• Strong understanding of segmentation as it relates to digital analytics core principles.
• Ability to collaborate effectively in a cross-functional environment where priorities change quickly.
• Excellent written and verbal communication skills including presenting to leadership up to the senior executive level.
• Strong knowledge of common digital analytics KPIs.
• Proactive problem-solving and critical thinking skills.
• Ability to own analytical projects from ideation to completion.
• Ability to function in an environment of ambiguity.
• Knowledge of fundamental relational database concepts.
• Knowledge of statistical concepts.

Preferred Qualifications:

• Travel industry and ecommerce experience.
• Familiarity with how AI is applied in analytics.
• Understanding of direct marketing and personalization.
• Experience with business intelligence tools.
• Knowledge of statistical testing methodology.
• Experience quantifying the business value of analytical insights.

Required Education:

• Bachelor’s degree, preferably in a mathematical or analytical field, or equivalent experience.

Preferred Education:

• MBA or equivalent work experience.

Benefits

Additional Information:

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits

Disclaimer

PAY TRANSPARENCY

The hiring range for this position in Anaheim, CA is $148,100.00 to $198,600.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

This position is with Disney Destinations, LLC, which is part of a business we call Disney Experiences. To learn more about Disney's guidelines on the use of AI for candidates, click here. Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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