Digital Marketing Specialist

Position Highlights:

• Award Winning: Named among the top 10% in the Nation for Patient Safety Excellence Award, America’s 100 Best Orthopedic Surgery, America’s 100 Best Spine Surgery.
• Employee-centric: Competitive pay, excellent benefits, tuition assistance, retirement plan matching, recognition program, local discounts.
• Stability: Serving Erie and surrounding counties since 1876.
• Lifestyle: Sandusky was voted “Best Coastal Small Town in America”. You will have the opportunity to enjoy living and working in this growing area along the beautiful shores of Lake Erie.
• Work/life: You will find support to help you manage your personal life while building a career.

What You Will Do:

Under the supervision of the Vice President of Operations/Marketing & Strategic Planning, the digital marketing specialist supports the marketing team by overseeing the Firelands Health brand through Firelands’ main website (firelands.com), social media and related online content. This fast-paced position develops the website strategy to support the brand and major communication initiatives aimed at positioning the health system as an area leader in health and wellness. This position also ensures all technical infrastructure is working properly and that quality content is incorporated into all digital media. This position prepares and analyzes monthly analytics for website and social media properties, and identifies areas to drive improvements. A knowledge of photography and videography is preferred, including scheduling and editing. This person will work with all marketing team members in a team-oriented environment and assists in other areas as needed.

What You Will Need:

• Required

• Bachelor’s degree in marketing, analytics or similar field required.
• Website management experience.
• Proper English grammar usage.
• Proficient with Microsoft Office (Word, Outlook, PowerPoint and Excel). Must be proficient in spreadsheet development and documentation.
• Knowledge of various social media vehicles and ability to perform searches on the
• Ability to function with a flexible work schedule. Willingness to work evenings/weekends, as
• Ability to effectively communicate and understand in both written and oral form and handle sensitive telephone and face-to-face inquiries. Professional communications skills
• Ability to work in a stressful environment and effect solutions in a timely
• Ability to maintain a positive impression of Firelands Health at all

Preferred

• Adobe Creative Cloud or other photo editing software experience.
• Video and photography editing experience.
• Prior experience in a healthcare or similarly complex organization.
• Experience with Geonetric.
• Demonstrates familiarity with current and emerging website technologies.