Content Strategy Analyst

Position: Content Strategy Analyst

Department: Marketing

Reporting to: Content Strategy Director

Location: Tampa

Position Summary:

VanEck is a privately held global asset management firm founded in 1955. We develop forward-looking, intelligently designed, active and ETF strategies that strengthen long-term portfolios. The Marketing team is looking for a Content Strategy Analyst to support VanEck’s active and ETF businesses. The position supports the Content Strategy Team in executing high-quality content programs, with a focus on AEO, webinars, emails, multimedia and social media. The role reports to the Content Strategy Director and works closely with the Product, Multimedia, Digital Marketing and Analytics teams.

Essential Duties and Responsibilities:

AEO Content Program

• Optimize blogs for AEO and build content outlines from Conductor keyword data
• Identify trending queries and map them to VanEck’s ETF lineup
• Monitor content performance over time and develop process for updating to ensure content maintains relevance
• Maintain weekly performance analysis, and deliver monthly reporting on successes, losses and adjustments

Webinar Strategy

• Develop topic ideas to support weekly webinar program
• Coordinate speakers and logistics, including scheduling, pre-webinar prep, live webinar production and post-webinar follow-ups
• Manage pre- and post-webinar promotions, including registration page copy, invitation emails, reminders and social posts
• Provide post-webinar metrics and monthly performance reporting

Multimedia and Social Media Support

• Develop content for web, email and social distribution of the Trends with Benefits podcast
• Provide logistical support for podcast, including guest research and compiling media kits
• Create social clips of media appearances by VanEck thought leaders

Broader Content Support

• Curate weekly top trending content for emails
• Provide editorial review of blogs and emails to ensure quality, consistency and brand alignment
• Manage shared client inbox to ensure timely responses to inquiries
• Coordinate compliance record-keeping of daily newsletter content
• Compile quarterly overviews of marketing activities for mutual funds and select ETFs

Qualifications:

• Experience working with ETFs or at an ETF issuer, or in financial services content
• Working knowledge of SEO/AEO tools (e.g., SEMrush, Conductor, Google Search Console, Google Trends), Microsoft Excel and PowerPoint; familiarity with Adobe Suite, and social/video tools (e.g., Hearsay, Riverside, Veed.io) preferred
• Fluency with digital marketing metrics and the ability to turn data into clear takeaways
• Superior written and interpersonal communication skills, with an expert’s attention to detail and quality assurance
• Ability to interact effectively with all levels of staff and clients, and to learn new programs and software
• Ability to work in a deadline-driven environment with changing priorities; self-sufficient, motivated and well-organized
• Ability to work in-office 4 days a week

Education and/or Experience:

• Bachelor’s degree in marketing, business, finance or economics preferred, but other related degrees will be considered
• 2–5 years of experience in content marketing, preferably in financial services

VanEck is committed to treating all applicants and employees fairly and to providing equal opportunity in compliance with applicable federal, state and local laws. VanEck does not and will not discriminate against any employee or applicant for employment on the basis of race, religion, ancestry, color, gender, gender identity, pregnancy, age, physical or mental disability, national origin, marital status, sexual orientation, citizenship status, covered-veteran or military status, genetic information, and/or any other factor protected by law.