StableWatch - Marketing Lead

StableWatch is building the world's most trusted platform for tracking, analyzing, and understanding the stablecoin ecosystem. In a world increasingly dependent on digital currencies, we believe stablecoins are foundational to financial access, on-chain utility, and global settlement. Our mission is to empower individuals, builders, researchers, and institutions with actionable data, analysis, and insights into stablecoins - across blockchains, protocols, and regulatory landscapes.

The Role We’re looking for a Marketing Lead to take ownership of the brand, user acquisition, product storytelling, and our digital footprint. This is a hybrid role across Growth, Product Marketing, and Digital Strategy - ideal for someone who’s equally creative and data-driven, and excited by the challenge of making StableWatch the go-to destination for stablecoin knowledge. You’ll work directly with the founders to shape the narrative, build campaigns, and develop strategies that drive both product adoption and thought leadership.

Strategy & Positioning

• Define and continuously refine StableWatch’s brand positioning and voice in the market
• Own the GTM strategy for new features, reports, and research products
• Build messaging frameworks that resonate with developers, institutions, and the broader crypto community

Growth Marketing

• Own user acquisition funnels - from awareness to engagement
• Launch experiments across email, content, SEO, paid media, partnerships, and community
• Analyze campaign and traffic performance using tools like GA, Mixpanel, and Hubspot

Social & Content Strategy

• Build and execute a content calendar across X (Twitter), Farcaster, LinkedIn, Mirror, Substack, and more
• Work with research and data teams to publish high-signal dashboards, infographics, and insights
• Develop social strategies that grow organic reach, trust, and influence

Product Marketing

• Work closely with product and design to translate features into compelling benefits
• Coordinate product launches and educational flows (onboarding, feature drops, lifecycle comms)

Create clear and concise user-facing copy (landing pages, in-app, tooltips, blog posts)

Why Join Us?

• Shape the voice and impact of a category-defining platform
• Work directly with experienced founders in the DeFi and analytics space
• Help make stablecoin infrastructure more transparent and accessible to the world
• Flexible work environment, high ownership, and a mission with real-world impact

You Might Be a Fit If You...

• Have 4+ years in crypto/web3 marketing or related B2B/B2C SaaS
• Love turning technical topics into accessible content for different audiences
• Have built or scaled a brand or community from scratch
• Understand the stablecoin ecosystem (USDC, USDT, LUSD, GHO, etc.) or are eager to learn
• Are fluent in performance metrics, growth loops, and SEO
• Have strong writing and editorial skills, especially in short-form and visual content
• Are self-directed and excited to own marketing end-to-end