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DataSpring

Product Marketing Manager

Remote, United States

$120,000 to $140,000 USD / year

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Job details

Pay: $120,000 to $140,000 USD / year
Experience: 4+ years of experience in B2B Product Marketing, Solution Marketing, Go-to-Market Strategy, or a related field
Posting language: English
Posted: Oct 30, 2026

Original job description

Position Summary DataSpring is seeking a Product Marketing Manager to execute commercialization program success across our portfolio of provider and member data solutions, including customer-centric positioning and messaging, launches, and sales enablement. Reporting to the Senior Product Marketing Manager, this role will work across DataSpring's portfolio of provider and member data solutions to translate product capabilities into clear market value, differentiated messaging, effective launches, and commercial success. This role will independently manage assigned product marketing programs and commercialization initiatives while partnering with the Senior Product Marketing Manager on portfolio strategy, market positioning, and cross-functional priorities. The Product Marketing team serves as the connective layer between Product, Marketing, Growth, and Client Partnership. This role brings our PMM strategy to life: developing messaging and enablement materials, executing go-to-market plans, gathering and translating market insights, and helping ensure DataSpring solutions are effectively understood, adopted, and differentiated in market. The Product Marketing Manager is a full-time, remote, exempt position and reports to the Senior Product Marketing Manager.

Specific Responsibilities Product & Solution Commercialization

Develop and maintain product, solution, and use case positioning and messaging
Translate product capabilities and regular product updates into compelling value propositions, business outcomes, and audience-appropriate content and communications for clients and users
Develop and maintain solution narratives that connect customer challenges with DataSpring's offerings
Contribute to buyer persona development, segmentation, and ideal customer profile refinement
Partner with Product Management, Client Partnership, and Growth to understand roadmap priorities, customer needs, and solution differentiation

Go-to-Market Planning & Launches

Support the planning and execution of product, solution, and major release launches
Support launch activities, including messaging and content development, audience definition and segmentation, enablement planning, readiness coordination, and success metrics
Coordinate cross-functional launch activities across Product, Growth, Client Partnership, Growth Marketing, and Marketing Communications
Ensure commercial teams are prepared to communicate new capabilities effectively

Sales & Client Partnership Enablement

Create and maintain sales presentations, solution overviews, one-pagers, FAQs, battlecards, and objection-handling resources, with up-to-date proof points and market positioning
Create content for, organize, and deliver training and enablement programs for Growth, Client Partnership, and Customer Success teams
Support RFP responses, executive presentations, and strategic account opportunities
Partner with commercial teams to improve message consistency and sales effectiveness

Market Intelligence & Customer Insights

Participate in the feedback cycle by gathering and synthesizing insights from clients, prospects, sales teams, customer-facing teams, and industry sources, including market trends, deal dynamics, objections, and buying drivers
Conduct competitive research and maintain competitive intelligence resources, partnering with the Insights team
Translate insights into recommendations for positioning, messaging, enablement, and commercialization strategy

Product Marketing Operations

Maintain core product marketing assets and source-of-truth documentation ensuring alignment with organizational priorities
Manage proof points, customer evidence, and commercialization materials with regular update cadences
Support continuous improvement of product marketing processes, frameworks, and best practices
Participate in implementation and maintenance of AI-enabled tools and workflows
Document and maintain process guides for recurring PMM workflows

Skills

Required:

Develop product positioning, messaging, and sales enablement materials
Product launch or commercialization initiative support
Strong written, verbal, and presentation skills
Ability to translate complex concepts into simple, compelling business value
Cross-collaboration with Product, Growth, Marketing, and Client Partnership teams
Strong project management and organizational skills
Ability to operate effectively in a fast-paced, evolving environment

Preferred:

Develop customer-facing commercial content and sales enablement programs
Familiarity with regulated healthcare markets and enterprise purchasing processes
Experience supporting strategic sales opportunities and RFP responses
Owning recurring, cadence-driven communications and operational processes

Experience & Education

4+ years of experience in B2B Product Marketing, Solution Marketing, Go-to-Market Strategy, or a related field
Experience marketing B2B SaaS, healthcare technology, healthcare data, health plan, provider, or adjacent healthcare solutions strongly preferred

Who We Are DataSpring is the trusted data connector at the core of healthcare. For more than 25 years, we have powered the industry with the largest and most complete healthcare data foundation in the U.S., including more than 4.8 million provider data records sourced directly from providers and member data representing 75% of covered lives supplied by health plans. By improving how essential information flows across the system, DataSpring helps healthcare operate more efficiently, accurately, and with greater confidence. What You Get At DataSpring, you will do meaningful work at the intersection of healthcare, data, and technology, helping solve complex problems that make the healthcare system work better. You will collaborate with experienced professionals who care deeply about accuracy, trust, and meaningful impact in a fully remote environment. DataSpring offers competitive compensation and a comprehensive benefits package for full-time employees, including medical, dental, and vision coverage, a 401(k) with company contributions and matching, paid parental leave, tuition assistance, and generous paid time off. We are committed to investing in our people and supporting professional growth over time. Equal Opportunity Employer DataSpring is proud to be an equal opportunity employer and is committed to fostering a workplace where all individuals are valued, respected, and empowered. Employment decisions at DataSpring are made without regard to race, color, religion, sex, national origin or ancestry, age, marital status, disability, protected veteran status, personal appearance, sexual orientation, gender identity or expression, familial status, family responsibilities, matriculation, political affiliation, genetic information, source of income or any other characteristic protected by law. DataSpring does not tolerate unlawful discrimination or harassment of any kind. Applicants have rights under the Family and Medical Leave Act (FMLA), Equal Employment Opportunity (EEO), and the Employee Polygraph Protection Act (EPPA). If you need a reasonable accommodation to apply for a posted position, please contact the DataSpring People & Culture team at careers@dataspring.com or 202-517-0436.

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More about this job

Skills

Sales
Presentation skills
Provide training
Customer insight
Research
Documentation
Process improvement
Marketing department processes
Collaboration
Project management
Organizational skills
Procurement

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