Growth Marketing Manager

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Job Title: Growth Marketing Manager Date Created: Oct 5, 2026 Department: Product Strategy & Marketing Classification: Full-time/Exempt Salary

Summary The Growth Marketing Manager owns the acquisition and conversion engine for Data Innovations' product portfolio - driving qualified pipeline through web experience optimization, integrated campaigns, and content-led demand generation. This is a hands-on, player-coach role: the Growth Marketing Manager directly manages a team of marketing professionals, translating the broader marketing and product strategy set by the Director of Product Strategy and Marketing into executable, measurable growth programs. This role sits at the intersection of product, marketing, and digital experience, and is accountable for turning strategy into results.

Essential Functions and Responsibilities

• Lead with Purpose and Agility: Inspire high-performing teams by setting ambitious goals, adapting to change, and removing obstacles to drive critical business outcomes.
• Develop Talent and Foster Growth: Build strong relationships, provide continuous feedback, and create a learning environment that supports individual and team development.
• Drive Strategic Alignment and Results: Align people and processes to organizational goals through effective planning, performance management, and talent pipeline development.
• Drive Results and Lead AI Forward: Deliver complete, accurate, and timely work through sound judgment, accountability, and a consistent ethical standard. Actively redesign how the team operates because of AI. This is not just personal tool use, but changing workflows, role expectations, and what strong performance looks like in an AI-enabled environment.
• Create an environment where feedback is ongoing and specific; development is tied to where DI is going, and curiosity and experimentation are expected. Invest in growing people aligned to the capabilities DI needs today and in the future.
• Build and sustain a high-performing team by setting clear expectations, holding a consistent performance standard, and keeping the team grounded and productive as change remains the constant.
• Own and execute the growth marketing plan - translating the Director of Product Strategy and Marketing's strategic priorities into campaigns, web experiments, and content programs with clear acquisition and pipeline targets.
• Set clear goals, provide regular feedback, and remove blockers for team members so each can deliver against the growth plan.
• Direct the website's growth roadmap - prioritizing the work on conversion rate optimization, landing page testing, GEO reference capabilities, SEO health, and site performance to maximize lead capture; run structured A/B and multivariate testing across web and campaign touchpoints, using data to continuously improve conversion and engagement.
• Oversee the planning, production, and deployment of integrated campaigns (digital, email, paid, organic) in partnership with the team, ensuring consistent messaging across channels, and manage the content calendar and editorial workflow to ensure a steady cadence of case studies, blog content, and sales enablement assets.
• Build and maintain the demand generation funnel, defining lead scoring, nurture sequences, and handoff criteria in coordination with Sales and Product Management.
• Establish and report on growth KPIs (traffic, conversion rate, cost per lead, MQL-to-SQL rate, campaign ROI) to the Director of Product Strategy and Marketing on a regular cadence.
• Partner with Product Management to align campaign and content plans to product launches, feature releases, and the product roadmap.
• Manage agency, vendor, and marketing technology relationships (marketing automation, CRM integration, analytics tooling) to support scalable growth operations.
• Use AI to improve the speed and quality of marketing work, including content production, personalization, and campaign reporting and optimization.

Requirements

Knowledge, skills, and abilities:

• Demonstrated success building and optimizing digital acquisition funnels, with hands-on knowledge of SEO/SEM, marketing automation platforms (e.g., HubSpot, Marketo), and web analytics platforms
• Experience managing website content and conversion optimization programs
• Strong project management skills, with the ability to run multiple concurrent campaigns and prioritize competing deadlines
• Data-driven decision maker, comfortable building dashboards and reporting on marketing performance and ROI
• Proven experience leading and developing teams through effective goal setting, ongoing coaching, performance management, and accountability.
• Excellent written and verbal communication skills; able to translate product strategy into compelling customer-facing messaging
• Comfortable working cross-functionally with Product Management, Sales, and Engineering teams
• Must comply with and pass initial background check and drug screening, as well as subsequent background checks, drug screenings and vaccine requirements as required by customer contracts
• Ability to follow DI's policies, procedures, and system usage practices
• Must have unrestricted work authorization in the United States

Preferred skills and experience

In addition to the above requirements, the ideal employee/candidate will have:

• Experience using the StoryBrand Framework (SB7) to develop compelling, audience-centered communications
• Experience in healthcare IT, familiarity with HIPAA-related marketing constraints, and an understanding of clinical/lab workflows
• Experience with FHIR/HL7-adjacent product marketing (i.e., translating technical product capabilities into buyer-facing value propositions)
• Familiarity with CMS platforms
• Prior experience scaling a growth or digital marketing function from an early stage
• Experience marketing B2B SaaS or healthcare technology products

Education and/or Experience Bachelor's degree and at least 5 years relevant working experience related to growth, digital, or demand generation marketing, including 1+ years of directly managing or mentoring marketing team members, OR a combination of education and experience from which comparable knowledge and skills are acquired.

Physical Requirements/Working Conditions Ability to remain in a stationary position (e.g., seated at a desk) for extended periods during the workday. Frequent use of standard office equipment such as computers, keyboards, headsets, and webcams. Occasional light lifting (up to 10 lbs.) may be required for home office equipment setup or maintenance. Travel may be required for client sites, partner meetings, and industry events; expected travel for this role is approximately 20%.

Supervision Level This person reports directly to the Director of Product Strategy and Marketing and is responsible for leading and managing a team of employees.

Compensation and Benefits

• Salary Range: $116,200 - 150,100 (Compensation will vary based on skills and experience)
• Bonus Eligibility: Full-time, non-sales employees are eligible for DI’s annual bonus plan based on company and individual performance.
• Benefits: DI offers a competitive benefits package including medical, dental, vision, basic life insurance, paid holidays, paid time off, and a 401(k) matching plan.

If you like working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities:

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.