Sales Development Representarive

About Us

Santa Fe Mazda is a premier automotive dealership representing Mazda in the Northern New Mexico area. We pride ourselves on providing exceptional customer experiences through professionalism, transparency, and teamwork. We are seeking a motivated and customer-focused Sales Development Representative (SDR) / Appointment Setter to join our dynamic team and help drive growth by engaging prospective customers and setting qualified appointments for our sales staff.

Position Summary

The Sales Development Representative / Appointment Setter plays a critical role in the dealership’s success by managing inbound and outbound leads, following up on customer inquiries, and scheduling showroom or virtual appointments. This position requires excellent communication skills, a proactive attitude, and a customer-first mindset to build rapport and drive qualified traffic to the dealership.

Key Responsibilities

• Handle incoming sales inquiries via phone, email, text, and online platforms.

• Conduct outbound follow-up calls to potential customers generated from marketing campaigns, referrals, and lead lists.

• Qualify leads through effective questioning to determine customer needs, interests, and buying timeframe.

• Schedule appointments for the sales team, ensuring all relevant customer details are accurately recorded in the CRM system.

• Maintain consistent follow-up communication to nurture leads who are not yet ready to purchase.

• Collaborate with the sales and marketing teams to optimize lead conversion and appointment show rates.

• Track performance metrics such as call volume, appointments set, and conversion rates.

• Provide exceptional customer service, maintaining a positive and professional demeanor in all interactions.

• Stay knowledgeable about dealership inventory, promotions, and financing options to effectively communicate value to customers.

Qualifications & Requirements

• High school diploma or equivalent required; college degree preferred.

• 1–2 years of experience in sales, customer service, or automotive BDC (Business Development Center) preferred.

• Excellent verbal and written communication skills.

• Strong organizational and time-management abilities.

• Proficient with CRM systems (e.g., VinSolutions, Impel Ai, DealerSocket) and Microsoft Office Suite.

• Ability to handle a high volume of calls and emails while maintaining attention to detail.

• Positive attitude, self-motivated, and results-driven.

• Must be comfortable working in a fast-paced, team-oriented environment.

Compensation & Benefits

• Competitive base salary plus performance-based bonuses or commissions.

• Health, dental, and vision insurance options.

• Paid time off and holidays.

• Employee vehicle purchase and service discounts.

• Opportunities for professional development and career advancement.

Why Join Santa Fe Mazda?

At Santa Fe Mazda, you’ll be part of a team that values integrity, growth, and customer satisfaction. We provide the tools, training, and support you need to succeed and grow your career in the automotive industry.

To Apply:Submit your resume and a brief cover letter outlining your experience and why you’d be a great fit for this role.