Company Description Cricut® empowers people to make and personalize almost anything - from custom cards and apparel to everyday items and home décor. Our smart cutting machines, design apps, and materials make creativity easy and accessible for everyone. We believe everyone is born creative, and our mission is to put the power of handmade into the hands of all. With a passionate community of Makers around the world, Cricut helps turn inspiration into real, tangible creations - one project at a time. Let’s make.
Job Description
As Lead iOS Engineer for Marketing Technology (MarTech), you will provide hands-on technical leadership for a mobile engineering team supporting Cricut’s Engagement and Subscription Marketing teams. You will help improve subscription conversion, retention, and member engagement through personalized mobile experiences and reliable marketing technology integrations. You will help lead a team of iOS and Android engineers while shipping production quality code, with your primary technical focus on iOS development using Swift and SwiftUI. You will own iOS technical delivery and partner with Android engineers to guide technical direction and delivery across mobile platforms. Working with Marketing, Product, UX, Analytics, QA, and backend engineering, you will connect customer behavior with relevant push notifications, in-app messaging, and subscription experiences. Through Braze integrations, reliable customer data, and experimentation, you will improve customer journeys from onboarding and subscription discovery through paid conversion, retention, and reactivation.
Responsibilities
- Drive initiatives from technical design through release and ongoing improvement, clarifying ambiguous requirements, identifying dependencies, and resolving delivery risks.
- Own iOS architecture and implementation, contribute production code, and document significant technical decisions and tradeoffs through Architecture Decision Records.
- Guide technical planning across iOS and Android in partnership with platform specialists. Coordinate with desktop and backend teams on customer events, API contracts, and shared experiences.
- Build mobile experiences that support onboarding, subscription discovery, offers, trials, upgrades, conversion, and retention.
- Develop and maintain Braze and analytics integrations, including customer identity, behavioral events, profile attributes, push notifications, in-app messaging, and deep linking.
- Partner with Marketing to create reusable capabilities that make campaigns and personalized customer journeys easier to launch and refine.
- Collaborate with Product and Analytics to define success measures, implement reliable tracking, and deliver A/B tests and controlled feature rollouts.
- Establish and reinforce engineering standards for architecture, automated testing, code review, accessibility, performance, and reliability.
- Incorporate customer consent, communication preferences, and appropriate data handling into mobile integrations and experiences.
- Partner with Product Management and UX on refinement, estimation, sprint and roadmap planning, and backlog priorities; facilitate team Scrum ceremonies.
- Mentor iOS and Android engineers, support their technical growth, and partner with engineering management to improve delivery and technical health.
- Coordinate mobile releases with engineering and QA partners, monitor application and integration health, and drive follow-up improvements.
Qualifications
- 7+ years of professional software development experience, including experience in a senior or technical lead capacity.
- Extensive hands-on experience developing production iOS applications with Swift and SwiftUI and delivering releases through the App Store.
- Working knowledge of Swift Concurrency, including async/await, actors, and safe management of shared state.
- Strong understanding of iOS architecture, application lifecycle, asynchronous operations, networking, and patterns that support maintainability, testability, and performance.
- Demonstrated experience guiding technical direction, mentoring engineers, and delivering initiatives across team boundaries.
- Ability to guide shared mobile planning in partnership with engineers who have complementary platform expertise.
- Experience designing testable code and building automated tests using XCTest, Swift Testing, UI testing, or comparable approaches.
- Experience integrating RESTful APIs, external SDKs, and third-party services, including collaboration with backend engineers on API contracts and failure handling.
- Experience working in an Agile/Scrum environment, including refinement, estimation, planning, and delivery.
- Strong communication and problem-solving skills, including the ability to translate business objectives into technical solutions and explain tradeoffs to technical and nontechnical partners.
Preferred Qualifications
- Experience leading mobile delivery across iOS and Android, with familiarity with Kotlin, Jetpack Compose, Android architecture, or the Android application lifecycle.
- Hands-on experience with Braze or a similar customer engagement platform, including capabilities such as customer events, profile attributes, push notifications, in-app messaging, and deep linking.
- Experience supporting Subscription, Engagement, Growth, or Lifecycle Marketing teams, with familiarity with measures such as trial-to-paid conversion, renewal, churn, and reactivation.
- Experience building subscription, trial, onboarding, upgrade, or purchase flows, including familiarity with StoreKit, Google Play Billing, or backend subscription services.
- Experience implementing product analytics, A/B testing, feature flags, and reliable customer event tracking.
- Understanding of how customer identity, behavioral events, and profile attributes support segmentation and personalization.
- Experience with mobile CI/CD pipelines, release automation, crash reporting, and application monitoring.
- Experience with accessibility, internationalization, and localization.
- Experience using AI-assisted development tools with sound code review, testing, and engineering judgment.
Additional Information We’ve Got You Covered At Cricut, we take care of our people. Enjoy competitive Medical, Dental, and Vision coverage, a 401(k) match, generous PTO, tuition reimbursement, and a yearly lifestyle stipend to support your wellness and passions. You’ll also receive exclusive employee discounts - and best of all, you’ll be surrounded by some of the most talented, creative, and curious minds out there. A Quick Note Before You Apply… Cricut is in an exciting chapter of transformation. We’re evolving fast - refining our strategy, growing our teams, and raising the bar across everything we do. This is an incredible opportunity for the right kind of person - but it’s not for everyone. We’re looking for A-players - people who thrive in dynamic environments, turn challenges into momentum, and consistently deliver their best work. If that sounds like you, read on. Here’s what makes someone a great fit for this role (and for this moment at Cricut):
- You move with urgency. You don’t wait for perfect clarity to act - you start, learn, and adjust.
- You set high standards. You take ownership, deliver quality, and hold yourself accountable.
- You stay focused when things move fast. You prioritize what matters most and tune out the noise.
- You collaborate like a pro. You elevate others, communicate clearly, and bring a low-ego, high-output energy.
- You embrace AI as part of your toolkit. From idea exploration to data analysis and creative problem-solving, you leverage AI to accelerate innovation and amplify impact - because technology and creativity go hand-in-hand here.
One More Thing (It’s a Big One) This role is in-office at least 4-5 days per week. We believe real collaboration, innovation, and culture are built face-to-face. If you’re energized by working alongside smart, kind, creative people - and love those hallway conversations that spark the next great idea - you’ll feel right at home. If you’re looking for a fully remote role, this may not be the right fit. But if you’re excited by challenge, purpose, and building something better - let’s make something amazing together.
Relocation Statement:
- This position is not eligible for relocation assistance.
What to Do Next: Please attach your resume, cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information. Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.
