Lead Angular Engineer, MarTech - Engagement & Subscriptions

Company Description Cricut® empowers people to make and personalize almost anything - from custom cards and apparel to everyday items and home décor. Our smart cutting machines, design apps, and materials make creativity easy and accessible for everyone. We believe everyone is born creative, and our mission is to put the power of handmade into the hands of all. With a passionate community of Makers around the world, Cricut helps turn inspiration into real, tangible creations - one project at a time. Let’s make.

Job Description

As Lead Angular Engineer for Marketing Technology (MarTech), you will provide hands on technical leadership for experiences that improve subscription conversion, retention, and member engagement at Cricut. You will guide technical delivery and contribute production code across our web, Windows, and macOS desktop applications. Working with Angular and TypeScript, you will build capabilities that connect customer behavior with relevant messaging, personalized experiences, and subscription offers. You will partner with Engagement and Subscription Marketing, Product, UX, Analytics, QA, and backend engineering to improve customer journeys from onboarding and subscription discovery through paid conversion, retention, and reactivation.

Responsibilities

• Lead technical design, development, and delivery for engagement, subscription, and MarTech initiatives while contributing production code.
• Build reusable Angular components and experiences for onboarding, subscription discovery, offers, trials, upgrades, and retention.
• Develop and maintain integrations with Braze and supporting customer data systems to enable segmentation, personalization, in-app messaging, and coordinated customer journeys.
• Create shared components and configurable capabilities that help Marketing launch, test, and refine campaigns efficiently.
• Collaborate with Product, Marketing, and Analytics to define customer events, profile attributes, and success measures, ensuring reliable instrumentation and consistent measurement.
• Implement A/B tests, feature flags, and controlled rollouts; validate tracking and use results to improve customer experiences.
• Partner with backend and platform engineers on API contracts, data flows, and consistent behavior across web and desktop applications.
• Maintain application and integration quality through automated testing, release validation, monitoring, and resolution of production and data-quality issues.
• Deliver accessible, performant, and maintainable experiences that respect customer consent, communication preferences, and data-handling requirements.
• Mentor engineers, lead code reviews, guide architectural decisions, and improve development and testing practices.

Qualifications

• 5+ years of professional software development experience, including substantial hands-on experience building production applications with Angular and TypeScript.
• Demonstrated technical leadership, including mentoring engineers, guiding implementation decisions, and delivering initiatives across team boundaries.
• Strong proficiency in JavaScript, HTML, CSS, and modern frontend development practices.
• Experience designing reusable, testable components and maintaining large, evolving applications.
• Experience integrating frontend applications with APIs, third-party services, or SDKs.
• Experience implementing product analytics or customer event tracking, including validating data quality and troubleshooting instrumentation.
• Experience with automated testing and selecting appropriate unit, integration, and end-to-end coverage.
• Strong problem-solving and communication skills, including the ability to translate business objectives into practical technical solutions and explain tradeoffs to technical and nontechnical partners.

Preferred Qualifications

• Hands-on experience integrating Braze or a similar customer engagement platform, including customer events, profile attributes, and personalized messaging.
• Experience supporting Subscription, Engagement, Growth, or Lifecycle Marketing teams.
• Experience building onboarding, subscription, trial, upgrade, purchase, or retention experiences.
• Experience implementing A/B testing and feature flags and using results to improve conversion, retention, or customer engagement.
• Understanding of how customer identity, behavioral events, and profile attributes support segmentation and personalization.
• Experience delivering web-based experiences within Windows or macOS desktop applications.

Additional Information We’ve Got You Covered At Cricut, we take care of our people. Enjoy competitive Medical, Dental, and Vision coverage, a 401(k) match, generous PTO, tuition reimbursement, and a yearly lifestyle stipend to support your wellness and passions. You’ll also receive exclusive employee discounts - and best of all, you’ll be surrounded by some of the most talented, creative, and curious minds out there. A Quick Note Before You Apply… Cricut is in an exciting chapter of transformation. We’re evolving fast - refining our strategy, growing our teams, and raising the bar across everything we do. This is an incredible opportunity for the right kind of person - but it’s not for everyone. We’re looking for A-players - people who thrive in dynamic environments, turn challenges into momentum, and consistently deliver their best work. If that sounds like you, read on. Here’s what makes someone a great fit for this role (and for this moment at Cricut):

• You move with urgency. You don’t wait for perfect clarity to act - you start, learn, and adjust.
• You set high standards. You take ownership, deliver quality, and hold yourself accountable.
• You stay focused when things move fast. You prioritize what matters most and tune out the noise.
• You collaborate like a pro. You elevate others, communicate clearly, and bring a low-ego, high-output energy.
• You embrace AI as part of your toolkit. From idea exploration to data analysis and creative problem-solving, you leverage AI to accelerate innovation and amplify impact - because technology and creativity go hand-in-hand here.

One More Thing (It’s a Big One) This role is in-office at least 4-5 days per week. We believe real collaboration, innovation, and culture are built face-to-face. If you’re energized by working alongside smart, kind, creative people - and love those hallway conversations that spark the next great idea - you’ll feel right at home. If you’re looking for a fully remote role, this may not be the right fit. But if you’re excited by challenge, purpose, and building something better - let’s make something amazing together.

Relocation Statement:

• This position is not eligible for relocation assistance.

What to Do Next: Please attach your resume, cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information. Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.