Senior Director, E-Commerce

Position Title: Senior Director, E-Commerce

Manager: VP of Marketing, Digital & Creative

Location: Remote - LA, NYC, San Francisco

ABOUT CREDO

Credo, a trusted voice in an under-regulated beauty industry and a recognized pioneer in clean beauty retail, is looking for a full-time Senior Director, E-Commerce. Powered by a deep commitment to healthy beauty, we challenge conventional ingredient standards and believe that consumers should not have to sacrifice wellness for high performance.

Credo Beauty has stood for beauty with the highest standard since 2014. The Credo Standard® leads the way in efficacy, safety and sustainability. It isn’t a marketing claim; it’s an institution.

Credo is also where innovative brands launch and loyalty follows. Ilia, Kosas and Westman Atelier each entered the market through Credo and grew from here.

And the runway is big: 11 million potential customers shop online with no Credo store near them. For most of them, the site and the app will be their first experience of Credo.

POSITION PURPOSE

Digital is 60% of Credo’s business: 48% on Credobeauty.com and 12% on an app we only launched in 2025. We’re looking for the strategist who decides where it goes next.

You’ll set the vision for how Credo grows online, make the big calls on platform, investment and customer experience, and build the plan, partners and team to get there. This isn’t a role for keeping the lights on. It’s for someone who sees where beauty retail is heading and gets us there first.

As head of E-Commerce, you’re the CEO of Credobeauty.com and the Credo app. You own the digital strategy and the P&L behind it, and you’re the voice of digital in leadership conversations. You’ll lead a team and a bench of agency and tech partners, with real autonomy to decide what we build, what we buy and what we stop doing.

MAIN RESPONSIBILITIES

As Head of E-Commerce, you’re the CEO of Credobeauty.com and the Credo app. You own the digital strategy and the P&L behind it, and you’re the voice of digital in leadership conversations. You’ll lead a team and a bench of agency and tech partners, with real autonomy to decide what we build, what we buy and what we stop doing.

Deliver a 3-year growth plan

Define where Credo’s digital business goes over the next three years: revenue, margin, and investment strategy on how the site, the app and our stores work together, and where we place our bets.

Own growth and the P&L

Own the revenue plan and the investment behind it, from acquisition through retention, and make the trade-offs that grow the business profitably.

Build the next-generation experience

Make Credobeauty.com and the app the best place to discover beauty: fast, personal, accessible, and as trustworthy as the Credo Standard itself.

Grow the app into its own channel

Take the app from launch to a full channel with its own strategy, audience and targets.

Architect the stack

Decide which platforms we build on and which partners we bet on, and lead us through a year of major replatforming.

Turn data into direction

Build the measurement that shows where we win and lose customers, and use it to steer the business, not just report on it.

Build the team

Lead and grow a high-performing team, and set the bar for how digital partners with Marketing, Merchandising, Stores, CX and IT.

Offer and Promotions

Work cross functionally with the team on offers and promotions, event mechanics, gift with purchases and pricing to drive digital results.

PRIMARY RELATIONSHIPS

Team: 1 direct report (Site Merchandising & E-Commerce Ops Manager) and open to build a team.

SKILLS & QUALIFICATIONS

You’re a strategist who builds. You’ve taken a digital business to its next stage, you see around corners, and you can turn a vision into a plan leadership believes in and a team can execute. You know Shopify Plus and the tech behind it well enough to make the big calls, and you know which details matter.

• 8–10+ years in e-commerce, including owning the strategy and P&L for a multi-million-dollar DTC or multi-brand retail business.

• A track record of leading a digital business through a major inflection point: a replatform, a new channel or a step change in scale.

• Deep Shopify Plus expertise and the judgment to architect a modern commerce stack.

• Strong commercial instincts: forecasting, investment allocation and the full-funnel economics of acquisition and retention.

• A data-driven mindset, with GA4 and Triple Whale fluency and a habit of turning numbers into decisions.

• Experience leading teams and agency partners, and influencing at the leadership level.

Bonus points:

• Beauty or multi-brand retail experience.

• Mobile app, loyalty or omnichannel programs you’ve built and scaled.

• You already use AI tools like Claude to think faster, analyze data and find efficiencies, and you can’t imagine working without them.

WHY YOU’LL LOVE IT HERE

• Real ownership. You set the direction, and you’ll see it in the numbers.

• A standard worth working for. Every product we sell meets the Credo Standard, and that bar applies to the work, too.

• A moment to shape. Digital is already 60% of the business, and the next chapter is yours to write.

• Remote, with roots. Work from anywhere in the NYC, LA or San Francisco area.

EQUAL EMPLOYMENT OPPORTUNITY

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results.