Salesforce CRM Strategy & Enablement Manager Drive Commercial Growth Through CRM Strategy, Adoption, and Innovation Do you enjoy helping organizations leverage technology, data, and best practices to drive growth? Do you have the expertise to translate business objectives into scalable CRM solutions, improve commercial processes, and maximize the value of technology investments? Conduent is seeking an experienced, business-focused Salesforce professional to help lead Salesforce CRM strategy, governance, adoption, and continuous improvement across our commercial organization. This highly visible role partners with Sales Leadership, Client Partners, Marketing, Deal Desk, Revenue Operations, Commercial Performance & Technology, and other Technology teams to ensure Salesforce supports profitable growth, operational excellence, and an effective commercial experience.
Responsibilities
- Serve as a lead Salesforce (SFDC) business partner and trusted advisor for Sales, Client Partners, Marketing, Demand Generation, and Commercial Operations.
- Help define and execute Salesforce strategy, governance frameworks, and adoption roadmaps aligned with commercial objectives.
- Lead CRM adoption, usability improvements, governance practices, and continuous improvement initiatives.
- Evaluate Salesforce utilization and recommend best practices to improve pipeline visibility, customer engagement, forecasting effectiveness, opportunity management, and commercial productivity.
- Establish and support governance processes for enhancement requests, prioritization, change control, and business approvals.
- Identify opportunities to leverage Salesforce innovation, automation, AI capabilities, and emerging technologies to improve business outcomes.
- Monitor adoption, utilization, and business value metrics and implement improvement initiatives where opportunities exist.
- Establish CRM standards, business rules, process documentation, and adoption strategies that support consistent execution.
- Support the development, maintenance, and prioritization of the Salesforce product roadmap in partnership with business and technology stakeholders.
- Manage the enhancement backlog and facilitate prioritization based on business value, strategic priorities, and user needs.
- Facilitate discovery sessions to understand business objectives, challenges, and opportunities.
- Translate business needs into functional requirements, process maps, user stories, business cases, and solution specifications.
- Serve as a key liaison between business teams, Salesforce account teams, implementation partners, and technology organizations.
- Partner with Salesforce administrators and technical teams to support solution design, development, testing, deployment, and adoption.
- Evaluate new Salesforce capabilities, integrations, automation opportunities, and connected technologies that improve commercial effectiveness and scalability.
- Lead initiatives that improve sales effectiveness, commercial execution, customer engagement processes, and operational excellence.
- Drive standardization of CRM-related business processes, account planning methodologies, lead management practices, opportunity management workflows, and data standards.
- Identify process gaps, inefficiencies, and user challenges and recommend scalable solutions.
- Partner with Sales Leadership, Deal Desk, Revenue Operations, and Marketing to improve commercial workflows and technology-enabled execution.
- Support pipeline management, forecasting processes, territory planning activities, and reporting requirements through Salesforce governance and optimization.
- Develop and implement adoption strategies, enablement programs, communications, and training initiatives.
- Establish success metrics and performance indicators to measure CRM adoption, effectiveness, and business impact.
- Build trusted relationships across Sales, Client Partner, Marketing, Finance, Revenue Operations, Deal Desk, and Technology organizations.
- Support commercial transformation initiatives and help ensure Salesforce capabilities evolve to meet changing business needs.
- Foster productive partnerships with Salesforce representatives and strategic technology vendors.
- Collaborate across organizational boundaries to align business priorities with platform capabilities and delivery roadmaps.
- Build alignment and influence decisions through collaboration, credibility, and trusted relationships.
- Promote a culture of accountability, innovation, continuous improvement, and customer focus.
Requirements
- Bachelor's degree in Business, Marketing, Information Systems, Analytics, Finance, Technology, or a related discipline preferred.
- 5+ years of relevant experience in Salesforce CRM, Sales Operations, Revenue Operations, Commercial Operations, Business Analysis, Process Improvement, or a related discipline.
- Demonstrated experience as a Salesforce CRM business partner, product owner, business analyst, consultant, or subject matter expert supporting enterprise sales organizations.
- Experience partnering with executive leaders, sales teams, marketing organizations, and technology teams to support CRM strategy and transformation initiatives.
- Experience gathering requirements, facilitating workshops, documenting business processes, and translating business needs into technology solutions.
- Experience managing or supporting CRM roadmaps, enhancement portfolios, and stakeholder prioritization processes.
- Experience leading CRM adoption, change management, training, communications, and organizational readiness efforts.
- Demonstrated success improving CRM utilization, reporting effectiveness, process compliance, data quality, and commercial performance.
- Experience working within complex, matrixed organizations and influencing decisions across multiple stakeholder groups.
- Strong understanding of pipeline management, forecasting methodologies, account planning, lead management, opportunity management, and commercial performance measurement.
- Experience supporting enterprise-scale Salesforce environments and commercial technology ecosystems.
- Strong understanding of Salesforce platform capabilities, workflows, reporting, dashboards, automation, governance, security models, and user experience best practices.
- Knowledge of Salesforce Sales Cloud and associated commercial business processes.
- Ability to evaluate business requirements and recommend scalable Salesforce solutions.
- Familiarity with Salesforce integrations, APIs, middleware solutions, and connected applications.
- Strong understanding of Sales Operations, Revenue Operations, CRM governance, commercial process optimization, pipeline management, forecasting, territory planning, data governance, business process design, process standardization, sales technology ecosystems, and commercial reporting and analytics.
- Strong analytical and problem-solving capabilities.
- Experience leveraging dashboards, reporting frameworks, KPIs, and operational performance metrics to drive decisions.
- Strong communication, facilitation, collaboration, and stakeholder management skills.
Preferred Qualifications
- Salesforce Administrator, Advanced Administrator, Business Analyst, AI Associate, Sales Cloud Consultant, or other relevant Salesforce certification.
- Experience supporting enterprise CRM governance and transformation initiatives.
- Experience managing Salesforce adoption programs within large sales organizations.
- Knowledge of commercial technology ecosystems, including Salesforce, Power BI, ZoomInfo, LinkedIn Sales Navigator, D&B Hoovers, CPQ platforms, and sales enablement solutions.
- Familiarity with AI-enabled sales technologies, automation capabilities, and digital enablement platforms.
- Experience supporting go-to-market transformations, commercial operating model redesigns, and organizational change initiatives.
- Advanced Microsoft Excel skills.
- Experience with Power BI or similar business intelligence platforms.
Success in This Role
Success in this role will be demonstrated through:
- Strong Salesforce adoption and user engagement.
- Effective CRM governance and prioritization.
- Improved commercial processes and Salesforce usability.
- Strong alignment between commercial stakeholders and technology teams.
- Effective delivery and adoption of Salesforce enhancements.
- Improved data quality, reporting effectiveness, and process consistency.
- Identification and implementation of opportunities to increase business value through Salesforce, automation, AI, and connected technologies.
- Trusted partnerships across Sales, Marketing, Revenue Operations, Deal Desk, Commercial Performance & Technology, and other key stakeholder groups.
Flexible Working At Conduent, we value individuality and flexibility in how our associates work and deliver their best. In this role, you can expect the following working conditions:
- Remote work: Enjoy the flexibility of working from home, optimizing your work-life balance.
The role can be remote, but candidates who live within 50 miles of our Florham Park, NJ; Atlanta, GA; or Fort Lauderdale, FL offices would be expected to work a hybrid schedule.
Working For You:
Perks and rewards designed for you:
- Health and Welfare Benefits: Tailored to fit your and your family's needs, effective from day one.
- Retirement Savings: Supportive plans to help you secure your financial future.
- Employee Discounts: Access a broad array of discounts on merchandise, services, travel, and more.
- Career Growth Opportunities: A variety of opportunities to advance your career within a global company.
- Paid Training: Earn while you learn with access to award-winning learning platforms.
- Paid Time Off: Attractive packages designed to help you enjoy your life outside of work.
- Great Work Environment: Join an award-winning culture recognized for diversity and inclusion efforts.
Join Us:
At Conduent, we are united by a single mission. We know that our success is tied to the success of our associates. We strive to create an environment where you can:
- Bring your authentic self to work every day.
- Grow and thrive both personally and professionally.
- Make a meaningful impact with our clients, in our communities, and for the millions of people we serve.
When you join Conduent, you are part of a future-oriented team – shaping both the company's and your own future. With more than 54,000 associates in 24 countries, you'll have opportunities to grow with people who inspire you to be your best.
Pay Transparency Laws in some locations require disclosure of compensation and/or benefits-related information. For this position, actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. In addition to base pay, this position, based on business need, may be eligible for a bonus or incentive. In addition, Conduent provides a variety of benefits to employees including health insurance coverage, voluntary dental and vision programs, life and disability insurance, a retirement savings plan, paid holidays, and paid time off (PTO) or vacation and/or sick time. The estimated salary range for this role is ($97,000 - $127,000)
Conduent is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, creed, religion, ancestry, national origin, age, gender identity, gender expression, sex/gender, marital status, sexual orientation, physical or mental disability, medical condition, use of a guide dog or service animal, military/veteran status, citizenship status, basis of genetic information, or any other group protected by law.
For US applicants: People with disabilities who need a reasonable accommodation to apply for or compete for employment with Conduent may request such accommodation(s) by submitting their request through this form that must be downloaded: click here to access or download the form. Complete the form and then email it as an attachment to FTADAAA@conduent.com. You may also click here to access Conduent's ADAAA Accommodation Policy.
Through our dedicated associates, Conduent delivers mission-critical services and solutions on behalf of Fortune 100 companies and over 500 governments - creating exceptional outcomes for our clients and the millions of people who count on them. You have an opportunity to personally thrive, make a difference and be part of a culture where individuality is noticed and valued every day.