Marketing Manager

Position Summary

The Marketing Manager leads the planning and execution of marketing strategies that build awareness of Community HigherEd Institute, its campuses, programs, services, and events. The position strengthens brand positioning, identifies target audiences, develops integrated campaigns, and supports institutional enrollment and community engagement goals.

As a member of the External Affairs team, the Marketing Manager collaborates with institutional leadership and campus departments, oversees digital marketing and website content, evaluates market insights and campaign performance, and helps expand CHEI’s presence in the Tulsa community.

Marketing Strategy and Campaign Management

• Develop and implement marketing plans, messaging, promotional programs, and campaigns in collaboration with institutional leadership.
• Lead projects from concept through execution, coordinating timelines, deliverables, resources, and cross-functional contributors.
• Build consistent brand positioning and messaging across campuses, programs, marketing channels, and community initiatives.
• Identify opportunities to increase awareness, audience engagement, prospective student interest, and institutional reach.

Digital Marketing and Communications

• Lead digital marketing activities, including website management, search engine optimization (SEO), search engine marketing (SEM), social media, and email marketing.
• Develop, review, and coordinate marketing content and collateral for print, digital, video, and other communications.
• Maintain accurate, current website information, coordinating with responsible departments to review program information and required disclosures.
• Monitor digital engagement and campaign analytics; use results to improve messaging, reach, and effectiveness.
• Ensure marketing communications accurately represent CHEI and its educational offerings.

Market Research and Performance Analysis

• Analyze market trends, prospective student and audience behavior, competitor activity, and consumer insights to guide marketing decisions.
• Conduct or coordinate audience and market research to identify target segments, opportunities, and potential barriers.
• Assess campaign effectiveness and share actionable findings and recommendations with leadership.

Cross-Functional Collaboration and Institutional Support

• Partner with Admissions, academic programs, Financial Aid, campus leadership, and other departments to coordinate marketing priorities and initiatives.
• Provide marketing guidance and assistance to departments, balancing requests with approved institutional priorities.
• Assist with coordination of satisfaction surveys and related communications as assigned.
• Coordinate with responsible institutional personnel to ensure required gainful employment and other applicable website disclosures are reviewed and updated using approved information.
• Protect student information and follow applicable FERPA requirements when developing or distributing marketing materials.
• Attend graduation ceremonies and support appropriate institutional and community events.

Performance and Institutional Expectations

• Deliver accurate, timely, mission-aligned marketing work and maintain consistent brand standards.
• Communicate proactively, follow through on commitments, and use performance data to improve results.
• Demonstrate initiative, accountability, adaptability, collaboration, and professional conduct.
• Model CHEI CARES values: Collaborative, Adaptable, Resilient, Empowered, and Student-focused.
• Use institutional resources responsibly and seek cost-effective approaches appropriate to a nonprofit educational institution.
• Participate in professional development and training as assigned.
• Perform other related duties as assigned.

Physical Requirements and Campus Travel

Work generally involves prolonged computer use, meetings, and participation in campus or community events. Travel among CHEI campuses and to off-site events may be required. The employee must be able to perform the essential functions of the position with or without reasonable accommodation.

This description outlines the general nature of the position and is not an exhaustive list of responsibilities. Duties may be updated to reflect institutional needs.

Qualifications

Qualifications

• Bachelor’s degree in marketing, business administration, communications, or a related field preferred; equivalent relevant professional qualifications may be considered.
• Three to five years of relevant experience in marketing, corporate sales, communications, or a related field preferred, including demonstrated brand-building or campaign results.
• One to two years of supervisory experience preferred.
• Experience developing integrated marketing content and collateral and assessing results against organizational goals.
• Knowledge of digital marketing, audience research, marketing analytics, and relevant industry trends.
• Strong writing, editing, presentation, interpersonal, project management, and analytical skills.
• Proficiency with Microsoft Office and relevant creative, website, and editing tools (such as Adobe Photoshop, WordPress, and video editing software); ability to learn new platforms.
• Ability to independently manage multiple priorities, collaborate across departments, and exercise sound judgment.