Inbound Marketing Strategy Manager

Company Description Established in 1991, Collabera has been a leader in IT staffing for over 22 years and is one of the largest diversity IT staffing firms in the industry. As a half a billion dollar IT company, with more than 9,000 professionals across 30+ offices, Collabera offers comprehensive, cost-effective IT staffing & IT Services. We provide services to Fortune 500 and mid-size companies to meet their talent needs with high quality IT resources through Staff Augmentation, Global Talent Management, Value Added Services through CLASS (Competency Leveraged Advanced Staffing & Solutions) Permanent Placement Services and Vendor Management Programs.

Collabera recognizes true potential of human capital and provides people the right opportunities for growth and professional excellence. Collabera offers a full range of benefits to its employees including paid vacations, holidays, personal days, Medical, Dental and Vision insurance, 401K retirement savings plan, Life Insurance, Disability Insurance.

Job Description

Job Description

• It is an incredibly exciting time to join the US Middle Market Prospect Marketing team.
• As an individual with an entrepreneurial mindset, you will have an extraordinary opportunity to fuel the team’s transformation into a buyer-centric, data-driven demand engine.
• As the Senior Manager of Inbound Marketing Strategy, you will own the inbound customer experience across channels from initial engagement by inbound marketing associates to lead distribution.

Specific responsibilities include:

• Develop multi-channel inbound dialogue strategy (i.e. phone, click to chat, etc.) building upon the Middle Market’s buyer personas and journeys.
• Develop systematic approach to measure readiness-to-buy during inbound customer interactions to determine next step in customer journey.
• Create training strategy and associated assets to up-skill inbound channel associates.
• Design and implement campaign performance metrics to derive insights to enhance future campaigns and messaging.

Qualifications

Qualifications:

• Strong strategic marketer with strong focus on the customer.
• Comfortable with innovation and change in a fast-paced, intellectually challenging environment.
• Detail-oriented project manager who can juggle multiple work streams in collaboration with cross-functional partners.
• Effective communicator with the ability to build and manage relationships with internal teams and external partners.
• Problem solver who can manage through operational challenges and overcome them.
• Inbound tele experience a plus.

Additional Information To know more on this position or to schedule an interview please contact: Vishwas Jaggi 973-475-7482