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GM
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Posts adjustments based on standard operating procedures or as directed by leadership
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Codal

Partner Marketing Manager

Chicago, IL, United States

$90,000 to $135,000 USD / year

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Job details

Pay: $90,000 to $135,000 USD / year
Posting language: English
Posted: Nov 9, 2026

Original job description

An Introduction to Codal

Codal is an award-winning web design and development consultancy that helps enterprise organizations solve complex problems and accelerate growth through elegant, data-driven digital solutions. Our areas of expertise include application modernization, eCommerce, UX/UI design, product strategy, data analytics, and artificial intelligence.

At Codal, you will collaborate with some of the most innovative organizations in the world and work on cutting-edge technologies that push the boundaries of design and software development. We promote long-term success, not just for our clients but for our team, helping you develop a professional roadmap that takes your career to new heights.

What You'll Do

Own the partner marketing plan

Build and run a joint marketing plan with each priority partners with shared goals, a campaign calendar and a budget
Build working relationships with partner marketing and partner manager counterparts at each platform, and keep Codal top of mind with their teams
Secure and manage market development funds (MDF) and co-marketing budgets, including proposals, approvals, claims and results reporting

Run co-marketing campaigns and content

Plan and execute joint campaigns with partners: webinars, email, co-branded landing pages, social and paid promotion
Produce joint content that shows what Codal does on each platform: case studies, migration guides, solution briefs and client stories
Turn Codal's offers (platform migrations, composable commerce, CMS implementations) into partner-ready messaging for each ecosystem
Keep partner directory listings, marketplace profiles, certifications, badges and award submissions current and competitive

Drive partner events

Plan Codal's presence at partner conferences and summits, including sponsorships, speaking slots and client meetings
Co-host dinners, roundtables and workshops with partners for shared target accounts, working with the partner nanagers

Enable sales and partner teams

Arm each partner's sales and partner teams with the Codal one-pagers, case studies and talking points they need to bring us into deals
Work with Codal's partner managers and sales pods on account mapping and joint outreach to named accounts
Hand partner-sourced leads to the SDRs in each sales pod with the context they need to convert

Measure and report

Track partner-sourced and partner-influenced leads and pipeline in HubSpot, by partner and by campaign
Report results to leadership and to each partner, and use them to decide where Codal invests next

Partner across Codal

Work with practice leads in commerce and content who own the message for their area
Coordinate with the Digital Marketing Lead, the Marketing Manager and the content team so partner campaigns land as part of one program, not separate pushes

What You Bring

5+ years in B2B marketing, with at least 3 years in partner, channel or alliance marketing
Experience at an agency, systems integrator or consulting firm that sells through technology partners, or on the partner marketing team at an ecommerce or CMS platform
Working knowledge of the eCommerce and content management ecosystem, and of how platform partner programs, tiers and co-marketing funds work
A track record of joint campaigns and co-hosted events that produced qualified leads and pipeline for both sides
Experience securing and managing MDF or co-marketing budgets, from proposal to claim
Hands-on command of HubSpot or a comparable marketing automation and CRM platform, including campaign tracking and source attribution
Experience working day to day with partner managers and sales teams on account mapping and lead follow-up
Strong writing and briefing skills; you can draft the case study, the co-branded landing page and the partner one-pager yourself
Ability to travel to partner events and conferences

Nice to Have

Direct experience in the Shopify, Shopware, BigCommerce, Sanity or Contentstack partner programs
Understanding of composable and headless commerce, and how commerce platforms and CMSs are bought together
Marketing experience in enterprise ecommerce, digital transformation or AI services
Experience with ABM programs targeting named enterprise accounts
Experience using AI tools to accelerate research, content production and campaign operations

Compensation and Benefits

The base salary range for this role is $90,000 to $135,000 per year, depending on experience and the depth of your partner marketing track record in commerce and content platforms. Codal also offers:

Medical, dental and vision insurance
401(k) plan
Generous paid time off and company holidays
Hybrid schedule based out of our Chicago headquarters (3 days a week required)
Budget for tools, training and conferences
A direct line to the leadership team, and the mandate to build the partner marketing program your way

We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include but aren't limited to, a candidate's experience and skills relative to the scope and responsibilities of the position.

Note: Codal only communicates with candidates through official @codal.com email addresses. We never request payment during the hiring process. Please be vigilant regarding recruitment scams.

At Codal, we are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace. We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position

Pay range

$90,000 - $135,000 USD

Note: Codal only communicates with candidates through official @codal.com email addresses. We never request payment during the hiring process. Please be vigilant regarding recruitment scams.

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