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Cirrus Systems, Inc.

Product Manager

Dallas, TX, United States

Apply on jobs.ashbyhq.com About employer

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Job details

Posting language: English
Posted: Nov 10, 2026

Original job description

ABOUT US

Cirrus is a HaaS technology enabled electronics provider that is changing the signage industry by building the first on-premise marketing platform to empower every brick and mortar business to grow. We initiated our mission with the goal of designing and producing outdoor digital signage more affordably. Now, Cirrus extends beyond just signage, offering an integrated solution that includes indoor and outdoor displays, content management, sensor technology, analytics software, and proactive hardware monitoring. These elements work together to deliver actionable insights, enabling businesses to make data-driven decisions for their growth and operational efficiency.

Our product portfolio is diverse, featuring five unique lines tailored to meet various business requirements: Outdoor Displays, Digital Window Posters, Media Players, People Counters, and Car Trackers. These are all interconnected through our cloud-based software platform, ScreenHub. ScreenHub is an intuitive digital signage software crafted to simplify content management and sign operation for our clients. Together, we're reshaping the future of customer engagement and experience in the signage industry.

This role is fully on-site in our Las Colinas, TX office. Our Team thrives on in-office collaboration and real-time work, with standard hours Monday through Friday.

ABOUT THE ROLE

We are hiring a Product Manager who builds. At Cirrus, product managers do not write a spec, hand it off, and wait. You will take an idea from a conversation with a customer or partner all the way to a working product, and you will use AI tools to do most of that building yourself. That means writing and shipping software, prototyping firmware and hardware, testing designs, and putting real versions in front of customers. We are looking for complete products and real enhancements to the products we sell today. Mockups and slide decks are a starting point, and we judge the work by what ships.

We are also rethinking how a company like ours is organized. Small groups, short paths from an idea to a decision, and very few handoffs. You will get a lot of autonomy and a generous budget for AI tools. In return, we expect you to ship new products and improvements to existing ones at a speed that would surprise most product teams. If you want to work that way, keep reading.

ROLE RESPONSIBILITIES

Spend time with customers, our installer partners, and our sales and support teams to find the problems worth solving, then decide what to build.
Build it. Use AI coding agents, design tools and your own skills to take products from idea to production in software (ScreenHub, Cirrus Edge, web and mobile apps, integrations) and in hardware (LED display systems, sensors, media players).
Ship working versions early. Get real product in front of customers and partners in days or weeks, watch what happens, and improve it.
Connect the pieces. Build the integrations between displays, sensors, data and software that turn individual devices into a system a business owner can see paying off.
Work directly with our hardware engineering and manufacturing teams to turn prototypes into products we can build, install and support at scale.
Decide how each release will be measured before it ships, then use the data to choose what comes next.
Write short, plain notes on what you built and why, so sales, support and partners can sell and support it without you in the room.
Build internal tools and show others at Cirrus how you use AI, so the whole company gets faster.

ROLE QUALIFICATIONS

A record of building and shipping things yourself: a product people use, an app, a device, a side business, an open source project, a hardware build. What you have made matters more to us than your past titles.
Daily, heavy use of AI tools to build. You know where they are strong, where they break, and how to get complete, working results out of them.
Comfort on both sides of the line between software and hardware. You do not need to be an expert in both, but you are willing to open up a device, read a datasheet, wire up a sensor or debug a deployment.
Product judgment. You can decide what not to build and explain why.
Real interest in how small and mid-sized businesses win customers, and in marketing, advertising and data.
Clear writing and the ability to work with salespeople, engineers, installers and customers in the same week.
You do your best work with a goal and room to run, and you do not need a detailed task list.
We are open on years of experience. A degree in engineering, computer science, design or a related field is welcome, and it is not required if your work shows what you can do.

WHAT SUCCESS LOOKS LIKE

Within your first 90 days, you have shipped at least one new product or meaningful enhancement that customers or partners are using.
A steady, visible cadence of releases, measured in days and weeks.
Products that link displays, sensors, data, and software into systems our customers point to as a reason their business grew.
Sales, support and partners can explain and sell what you built.
Other people at Cirrus build faster because of the tools and habits you brought in.

HOW TO APPLY

Our application works differently from most, and the first step is the one that matters most.

Send us the best thing you have ever built. The most interesting, most ambitious, most exciting thing you have made. It can be a live product, an app, a GitHub repository, a hardware project, a demo video, or a portfolio. Email it, or a link to it, along with your resume to product-apply@cirrusled.com. Add a few sentences on what it is, including which parts you built yourself. If the work is confidential, describe it and show us whatever you can.

The first stage of our interview process is a review of that work. Applications that arrive without it will not be reviewed, however strong the resume is.

If we like what we see, we will invite you to walk us through it and show us how you build.

CIRRUS CORE VALUES: WHAT WE LOOK FOR IN A TEAMMATE

Bring Passion: We take pride in our work and bring our BEST to all interactions with our customers and teammates. We encourage rigorous discourse to improve the customer experience each and every day.
Quality: Quality isn't a catch-all phrase. It is an action plan that requires hard work and focus to achieve. Step by step we strive to build quality into everyday processes and products to achieve our collective success.
Winning Takes a Team: Show genuine commitment, be flexible, get involved, be reliable, help and support others, and move our company forward.
Remove Friction: Eliminate roadblocks in the way of smooth operations by promoting and embracing changes geared towards making things easier. Be bold! Don't settle for "That's just the way it is."
Respect: An individual who communicates and conducts themselves in a polite and positive manner, and encourages others around them to do the same; without judgment of peers regardless of rank, position, age, gender, or race.
Innovate Every Day: Have the courage to challenge what is perceived as conventional or typical. Be observant of surroundings and outspoken about ideas and changes that will positively impact people.

COMPENSATION & BENEFITS

Competitive base salary plus lucrative comp plan
Comprehensive benefits, PTO, and recognized holidays
Company-provided equipment and ongoing sales development

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Skills

Firmware
Sales
Computer science

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Jobs in the United States