Creative Director

SummaryDaily Harvest was built on a simple idea: that eating well shouldn't be a whole production. The moment has never been more right for what we offer. Together with our parent company Chobani, we're nurturing a loyal, decades-built DTC base as well as spearheading a revitalization of the frozen aisle at Retail, building the next big, beloved grocery brand by bringing better food to more people.This is a rare opportunity to steward a brand at a genuine inflection point. You'll take a refreshed visual identity and bring it to life across every touchpoint: digital, retail, packaging, email, social, and beyond. You'll drive mini campaigns, product launches, and seasonal moments, set the standard for what great looks like, build the systems that make it repeatable, and help a beloved brand show up in delightful ways.Reporting to the Chief Commercial & Marketing Officer, you'll lead a lean but mighty in-house creative team and agency/freelance roster, and partner closely with senior leaders across Brand, DTC, Lifecycle Marketing, Retail, and our extended Chobani team. You'll be a player-coach as a leader: hands-on in the craft while driving creative strategy across the organization. This role is built for someone who thrives in a fast-moving environment, holds an exceptionally high bar for taste, and is energized by working directly with founders, creatives and senior execs.Responsibilities * Oversee all creative output for cohesion, creativity and taste across all channels * Mini Campaigns: Own concept to completion, centered around new initiatives (product launches, seasonal moments), brought to life through digital and lower funnel channels. * Packaging: manage the agency partner and parent company resources; implement brand identity system across existing products and new product launches for both DTC and retail. * Digital: social, email, website, paid digital ads across channels * Retail assets: in-store signage, retailer digital media, shopper marketing * Brand Collateral: brand merchandise, experiential footprints, printed materials, etc. * Lead and manage a small team while also executing creative yourself. * Maintain, manage, activate and grow a roster of freelancers and agency partners on a project basis, providing direction, feedback, and support to ensure the delivery of high-quality creative work that helps the brand achieve its business goals. * Help define, implement, and maintain, the new brand identity and visual language across all channels, ensuring consistency and alignment with brand guidelines as evolved visual identity is completed the summer of 2026 with an agency partner. * Manage the total annual ad production budget, inclusive of all production, freelancers, and fees, monitoring project workflows and manage resources effectively to ensure projects are completed on time, within budget, and to the highest quality standards. * Collaborate closely with the performance marketing team to understand project objectives, audience insights, and strategic goals, and translate them into creative briefs for the team. * Create and manage the intake process for new design projects, including reviewing briefs, assigning resources, and establishing timelines and deliverables. * Oversee and operationalize AI systems and processes to enable the team to self-service in some aspects of the day-to-day creative production. * Stay informed about industry trends, emerging technologies, and best practices in design, branding and art direction, and share insights with the team to foster innovation and creativity. * Foster a collaborative and inclusive work environment, where team members feel inspired, motivated, and empowered to contribute their best work.Requirements * 10+ years of creative experience (agency or in-house), with 2+ years experience leading teams. * Bachelor's degree in fraphic design, visual communication, or a related field. * Strong portfolio showcasing a div