AD, Product Management

Job Description:

Associate Director of Product, MarTech Creative Intelligence

At Chewy, we strive to be the most trusted and convenient online destination for pet parents and our partners – vets and service providers – alike. Our success is measured by the happiness of the people and pets we serve, not simply by the amount of pet supplies we deliver. That’s why we continue to think outside the Chewy box to delight, surprise, and thank our loyal pet lovers.

Our Opportunity Chewy is seeking an Associate Director of Product, MarTech, based in Boston, MA or Seattle, WA, to own the vision, strategy, and execution of our creative intelligence platform. You will help Creative, Studio, and Marketing teams understand which assets are running, how they perform, and what to test, refresh, or scale next. By connecting creative assets, metadata, media performance, and customer behavior, you will build a continuous learning loop from creative strategy and development through campaign execution and feedback across Chewy’s business lines.

What You’ll Do

• Own the Creative Flywheel product vision and roadmap, advancing the production dashboard into a connected creative learning workflow that informs briefs, testing, refresh decisions, and future creative development.
• Partner with Creative, Studio, Media, Strategy, Marketing Sciences, Engineering, Machine Learning, and Analytics teams to translate user needs into prioritized requirements and clear delivery plans.
• Lead discovery, delivery, production readiness, adoption, and continuous improvement. Build intuitive weekly readouts, trend views, asset exploration, and campaign-to-creative drill-downs that reduce manual analysis.
• Deliver actionable creative intelligence, including fatigue detection, funnel-specific performance signals, and comparisons by format, message, and content producer. Help teams assess evidence and turn findings into testable hypotheses and creative actions.
• Automate creative metadata capture and labeling, connect assets to campaign and performance records, and establish consistent taxonomies. Partner with engineering to integrate platform data and first-party customer behavior for richer lifecycle analysis.
• Establish trusted metric definitions, data freshness standards, and coverage checks. Make platform attribution and first-party behavior distinguishable, account for reporting-grain and cross-platform differences, and prevent misleading comparisons.
• Define and track product success through adoption, time to insight, reduced manual effort, metadata completeness, and use of insights in creative decisions. Partner with stakeholders to evaluate the effect of resulting tests and refreshes.
• Partner with science and engineering to deliver reliable AI-generated summaries and recommendations grounded in underlying data. Establish evaluation and user-feedback loops, and expand video and content analysis as source data becomes reliable.
• Align stakeholders on priorities, dependencies, and tradeoffs; communicate strategy and progress clearly. Build reusable capabilities and close the feedback loop between marketing performance and Studio planning.

What You’ll Need

• Bachelor’s degree in Computer Science, Engineering, Mathematics, Marketing or a related field; an advanced degree (MS or MBA) is preferred.
• 8+ years of experience across marketing technology, product or platform management, or adtech/data systems within high-growth, eCommerce, or performance marketing environments.
• Strong understanding of creative performance across upper, middle, and lower funnels, including attention, engagement, conversion efficiency, and fatigue. Ability to distinguish directional associations from causal evidence and design useful creative testing workflows.
• Proven success building and scaling data-rich products in marketing technology, advertising technology, or creative intelligence, with demonstrated adoption and improvements in user workflows.
• Experience partnering with creative and media stakeholders and leading cross-functional engineering, science, and analytics teams through discovery, delivery, and adoption. Exceptional communication and influencing skills across technical and business audiences.
• Technical fluency in data integration, creative metadata and taxonomy, metric definitions, and data quality. Ability to turn complex analytical capabilities into clear, trustworthy product experiences.
• Experience delivering AI-assisted analytics, content classification, or recommendation products is preferred, including evaluating output quality and incorporating user feedback.

Chewy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact CAAR@chewy.com.

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The base salary range for this role is $166,000 - $265,000.00.

• The specific salary offered to a candidate may be influenced by a variety of factors including but not limited to the candidate’s relevant experience, education, and work location. In addition, this position is eligible for 401k and a new hire and annual equity grant. C08+ positions may also be eligible for annual bonus.

We offer different types of insurance and benefits, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident. We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at Chewy.com.

Exempt salary team members have unlimited PTO, subject to manager approval. Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations.

Chewy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact CAAR@chewy.com.

To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.