Campaign Strategist

(DRAFT)

Captiva Marketing is seeking a self-motivated, strategic, creative, and results-driven Campaign Strategist to join our team. In this role, you will work with the Account Management group in the healthcare and life sciences division, as well as the paid media team, to support our clients' major marketing campaigns

including campaign strategy, tactical planning, and execution for internal and external audiences.

Responsibilities

• Develop integrated marketing campaign stratetgies aligned with client objectives, audiences, branding, and business goals
• Analyze market trends and competitive landscapes
• Build campaigns across digital and traditional channels including paid media, social media, search, email, and more
• Present strategic recommendations
• Project management
• Collaborate with internal teams
• Establish campaign objectives and KPIs, evaluate results, and recommend ways to improve performance and ROI
• Manage multiple campaigns simultaneously
• Stay current on market trends and industry best practices to bring new opportunities to clients

Skill Requirements

• BA/BS in Marketing, Communications, or related field
• Minimum 3-5 years of digital marketing experience
• Creative problem-solving
• Strong writing ability
• Organization skills
• Strong analytical skills
• Ability to work in a fast-paced environment and manage multiple deadlines
• Comfortable working in a team setting
• Ability to go above and beyond daily responsibilities when needed

Preferred Skills These additional skills are desired, but not required.

• Knowledge of Google Analytics or other web analytics program
• Knowledge of WordPress, Drupal, or other content management systems
• Knowledge of Google Ads
• Knowledge of social media advertising platforms, like Facebook, LinkedIn and Twitter

Compensation

We offer a variety of benefits to help you meet your health, wellness, educational and financial needs. You’ll be recognized for your contribution with a competitive salary and benefits package.