Marketing CRM Administrator

***The last day to submit an application for this position is November 15, 2026, by 11:59pm MST. *** ** ** Marketing CRM Administrator The Marketing CRM Administrator supports the Director of Marketing & Communications by managing and optimizing CRM and marketing automation tools for the Enrollment Services Division, ensuring all communications align with BYU Brand Guidelines, office style standards, and Division marketing architecture. This role owns system administration, reporting, compliance, and user support to enable effective, data-informed marketing and communication efforts. What you'll do in this position: CRM Administration - Work with Business Analysts and OIT to maintain accurate, well-segmented audience lists and audit CRM data for accuracy and integrity. - Build, test, refine, and execute automated journeys and campaigns; monitor performance metrics and recommend optimizations. - Monitor system performance, alerts, and errors; troubleshoot issues and manage CRM communication tools and integrations with OIT and vendors. - Serve as the subject-matter expert on CRM tools and email and text communication compliance (e.g., CAN-SPAM, A2P), advising on deliverability, performance, spam prevention, training, and effective adoption. - Create and analyze CRM and campaign reports, sharing insights to support optimization and decision-making. - Perform other duties as assigned by the Director of Marketing & Communications. Strategy, Collaboration, and Insights - Partner with team members and campus offices to plan and execute integrated marketing and communication strategies. - Apply performance insights and stakeholder feedback to support strategic planning and continuous improvement. - Share project updates, learnings, and recommendations with stakeholders, and complete requests and projects in a timely, professional, and collaborative manner. Brand Identity - Maintain a unified voice and visual identity across communication platforms in alignment with university branding guidelines. - Ensure brand consistency and adherence to university policies, including copyright, FERPA, and NIL, across assigned materials. Training and Professional Development - Stay current on higher education issues affecting admissions and post-admissions marketing and communications. - Participate in professional development and maintain an up-to-date understanding of communication programs, design tools, data systems, and emerging technologies, including Marketing Cloud, Data Cloud, Adobe Creative Suite, social media platforms, and CRM tools. Citizenship - Contribute to the University's Mission, Vision, and Values; promote a positive image of Enrollment Services and the University; and adhere to University standards and policies. - Support the Executive Director of Enrollment Services and other University departments, relate well with University employees, and maintain good public relations by promptly handling service needs. - Represent Enrollment Services on University committees as assigned. What qualifies you for this role: Required - A firm commitment to the mission of BYU. - Bachelor's degree in marketing or communications and 2 plus years of experience in CRM management in higher education marketing and outreach; or equivalent combination of experie nce and education. - Demonstrated proficiency in CRM administration, preferably Salesforce, including data segmentation, automation, and reporting. - Experience with Marketing Cloud tools (Email Studio, Journey Builder, Automation Studio). - Strong understanding of email marketing best practices, including deliverability, sender reputation, list hygiene, testing, and compliance with applicable regulations (e.g., CAN-SPAM and A2P messaging). - Ability to maintain and audit large data ets, protect confidential information, and analyze CRM performance data. - Strong troubleshooting, communication, training, and user-support skills. - Ability to manage multiple projects, meet deadlines, and adapt to changing priorities. - Commitment to professional development and staying current with CRM and marketing automation trends. - Working knowledge of AMPscript and Salesforce Marketing Cloud Email Specialist Certification, or ability to obtain both within six months of hire. - Salesforce Marketing Cloud Administrator Certification (required or obtainable within 12 months of hire). Preferred - Bachelor's degree in marketing or communications and 2+ years of CRM management experience in higher education marketing and outreach, or an equivalent combination of education and experience. - Demonstrated proficiency in CRM administration, preferably Salesforce, including data segmentation, automation, reporting, and Marketing Cloud tools such as Email Studio, Journey Builder, and Automation Studio. - Strong knowledge of email marketing best practices, including deliverability, sender reputation, list hygiene, testing, and compliance with regulations such as CAN-SPAM and A2P messaging; ability to maintain accurate, secure, and confidential data. - Strong analytical, troubleshooting, communication, and training skills, with the ability to interpret CRM performance data, resolve system and process issues, and support non-technical users. - Ability to manage multiple projects, meet deadlines, adapt to changing priorities, and stay current with CRM trends. Working knowledge of AMPscript and Salesforce Marketing Cloud Email Specialist certification required or obtainable within 6 months; Administrator certification required or obtainable within 12 months. - Experience writing and modifying SQL queries for segmentation and data management. - Experience in higher education CRM environments. ** ** Typical Starting Pay: $75,000 - $97,000 The actual compensation offered will take into consideration internal equity and may vary based on the candidate's job-related experience, knowledge, skills, and other relevant factors. Candidates with very significant work-related experience may receive an offer higher than the posted typical range.