Event Manager - B2C

Company Overview:

• This is a well-established home improvement company serving homeowners throughout the Greater Sacramento area
• Experiencing exciting growth, the company is looking to strengthen their marketing leadership to support continued expansion

What is Being Offered:

• Flexible compensation package (base + bonus)
• PTO

What The Position is About:

• Lead and oversee retail and event marketing operations to drive lead generation
• Recruit, hire, train, and develop field marketing representatives, including team leads
• Manage staffing, scheduling, and coverage across multiple retail locations
• Oversee event logistics, including set up, teardown, equipment, promotional materials, and inventory
• Provide ongoing field training, coaching, and performance feedback to representative
• Track and analyze lead generation, appointment-setting, and team productivity metrics to identify areas for improvement
• Develop and implement processes to improve scheduling, reporting, organization, and overall operational efficiency
• Coordinate with canvassing and event teams to ensure proper staffing coverage and cross-training opportunities
• Oversee all operations, troubleshoot challenges, and ensure retail and event marketing activities run smoothly
• Collaborate with sales and marketing leadership to align on lead quality, performance, and overall results

The Right Candidate Will Have:

• Experience managing retail, event, or field marketing teams
• Strong scheduling, organizational, and logistical management skills
• The ability to manage staffing and performance across multiple locations
• Experience tracking and analyzing lead generation, appointment production, and team productivity metrics