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Category Developer - On Premise
Breakthru Beverage Group
Washington, DC
Must have a valid driver’s license and be able to operate a motor vehicle
Added 14 mins ago
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Breakthru Beverage Group

Category Developer - On Premise

Washington, DC, United States

Salary: $70,000 · Full-time

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Job details

Pay: Salary: $70,000
Job type: Full-time
Experience: Minimum of 3 years in sales or industry related experience
Posting language: English
Posted: Nov 13, 2026

Original job description

Washington DC USA

Full time

R0044490

Are you a current Associate? To be considered, you must submit your application through the internal Career Portal (Jobs Hub). Click here (https://wd5.myworkday.com/breakthru/d/inst/13102!CK5mGhIKBggDEMenAhIICgYI1A0QtQI~*LAAwlMiKZQQ~/cacheable-task/2998$46522.htmld) to access.

Time Type:

Full time

Remote Type:

Job Family Group:

Sales

Job Description Summary:

The Category Developer is the sales lead for their assigned portfolio within a targeted account base. They are focused against increasing share and velocity of their assigned commodity using tactics that help sell-in the right brands to customers and sell-out to consumers via planning and execution of brand activations. This role must maintain strong relationships with the key stakeholders/gatekeepers of the supplier accounts and be the ‘go-to’ consultant for the accounts. The Category Developer will be active with in-market events and education.

Our Category Developers will be required to participate in a two-week ‘in-person’ Academy Category Training.

Salary: $70,000

Car Allowance: $6,000

15% Annual Bonus

Job Description:

Job Responsibilities:

Drive and delivery on sales and marketing goals of assigned category and brands

Serve as the expert and resource for the division or group in developing beverage and marketing strategies and plans for growth of assigned category.
Research trends, category, and portfolio to ensure that the group or division and company meet supplier goals as established.
Present new products and beverage offerings and conduct monthly business reviews.
Plan high-end consumer activations within key accounts to elevate category awareness based on customer needs.
Drive real time market insights to inform, apply, unlock and accelerate growth.
Lead, organize, report, field intel and insights for assigned territory and categories.

Collaborate with on-premise & retail sales teams, developing creative solutions to help drive business and growth in assigned categories across their assigned territory

Develop and deliver training modules to the sales team, customer, and supplier regarding sales trends
Determines specific areas in which the category has opportunity for growth (Territories, Accounts, etc)
Establishes merchandising objectives relative to brand priority for each account by understanding company priorities and defining POS needs to the supplier
Focus on increasing share and velocity of assigned category.
Ownership of account plan and execution based on brand plans
Obtains appropriate distribution of category throughout account base by presenting and selling based on the brands’ features and benefits
Conduct staff educations and building of the category.

Maintain and build strong relationships with the key stakeholders/gatekeepers of the assigned accounts

Participate in supplier and category specific work-with sales calls.
Attend educational workshops, reviewing professional publications, establishing personal networks to build and maintain industry knowledge.
Maintains customer confidence and protects operations by keeping information confidential.
Maintains a safe and clean working environment by complying with procedures, rules and regulations.

Other duties, as assigned by the jobholder’s supervisor, may also be required.

Minimum Qualifications:

Bachelor’s degree in related field and/or equivalent training and work experience
Minimum of 3 years in sales or industry related experience
Deep knowledge of category or responsibility that this role will support
Must have a valid driver’s license and be able to operate a motor vehicle
Proficient PC skills using MS Office and other various computer programs including presentation software
Must be a results-oriented professional with verbal/written communication skills using diplomacy and discretion as well as customer service skills
Ability to multi-task, work independently and/or within a team, pay attention to detail and meet deadlines
Analytic and Reporting skills
Utilize sound judgement and problem-solving skills
Ability to work in fast-paced, high-volume, team environment

Preferred Qualifications:

5 years’ experience in industry or related and category expertise experience; such as:
CSS Certification or WSET Spirits level 2; or
Category specific certifications (Whiskey or Tequila)
On-premise/hospitality experience
Strong understand or background of consumer engagement mechanics

Physical Requirements:

While performing the duties of this job, the employee is regularly required to, stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone
Required to be able to operate a motor vehicle and possess a driver’s license.

Competencies:

Accountable for results which impact the department.
Selects best option from a set of defined procedures/ solutions using common sense and experience of similar situations.

This job description is only a summary of the typical functions of this position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties. Responsibilities, tasks, and duties of individual jobholders may vary from the above description.

Salary: $70,000

Car Allowance: $6,000

15% Annual Bonus

Breakthru Beverage Group is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information and other legally protected characteristics. The EEO is the Law poster is available here (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) . If you need a reasonable accommodation because of a disability for any part of the employment process, please call (708) 298-3536 and let us know the nature of your request and your contact information.

We’re driven to be the industry leader in every way, including how we treat our associates. Which is why we’ve built a people-centric, relationship-driven culture designed to maximize career advancement, a sense of belonging, and wellness. Focused on enhancing every aspect and phase of your career, the Breakthru experience includes our commitment to your growth, belonging, and wellness.

Breakthru Beverage is a family-owned and operated company with operations across the U.S. and Canada, and more than $8 billion in annual sales driven by a team of 10,000 associates. We deliver world-renowned brands to the doorsteps of North America’s retail, bar and restaurant businesses.

Now that you know all about us, we’d like to know something about you. Apply for a career today!

Not ready to apply yet? Introduce yourself to our recruiters and we'll get in touch if there's a role that seems like a good match.

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Jobs in the United States