DSP Manager

About Blue Wheel

Blue Wheel is a digital performance marketing agency that helps brands connect the people, platforms, and insights that drive growth across modern commerce. With more than 100 team members and four offices across the U.S., we've built a culture where curiosity is encouraged, ownership is expected, collaboration is valued, and trust is earned through action. These principles guide how we work with clients and how we support one another as a team. If this sounds like a team you want to build with, we'd love to meet you.

About the Role

The DSP Manager will lead and grow a portfolio of larger, more complex clients through Amazon DSP and other programmatic platforms. This hands-on role will develop programmatic strategy, oversee campaign execution and performance, support the growth of Blue Wheel's Programmatic team, and manage the DSP Strategist.

Responsibilities

• Develop and execute programmatic strategy from conception through implementation and analysis, within a larger media plan that supports client marketing and business goals.
• Directly build, manage, optimize, and report on programmatic campaigns across Amazon and other DSPs.
• Collaborate and communicate with internal and external account stakeholders on media strategy, performance, recommendations, and new opportunities.
• Build client relationships and establish yourself as a subject matter expert across programmatic platforms, including Amazon, MNTN, Criteo, and others.
• Enhance Blue Wheel's AMC offering by creating reports and training team members on how to use the tool and apply insights for clients.
• Act as an industry thought leader and share knowledge and experience to strengthen the internal team and support external Blue Wheel marketing efforts.
• Manage the DSP Strategist, including performance support, coaching, development, capacity planning, and workload allocation.
• Lead DSP strategy and hands-on campaign execution for Blue Wheel's larger and more complex clients.
• Serve as an escalation point for client or performance concerns.
• Support hiring, interview junior team members, onboard new hires, and create training and career development plans.
• Develop and update department training materials, resources, processes, and strategic and technical best practices.
• Own relationships with Amazon DSP and AMC representatives and support the rollout and testing of new features and platforms.

What to Expect

First 30-day priorities and onboarding goals will be established with the hiring manager.

Qualifications (Required)

• Minimum of 5 years of hands-on-keyboard experience with Amazon DSP, including direct client work on media strategy and performance, and building, optimizing, managing, and reporting on Amazon DSP campaigns.
• Hands-on-keyboard experience using a variety of programmatic media, including display, OLV, and Streaming.
• Extensive knowledge of the Amazon ecosystem, Amazon DSP, and other programmatic platforms and offerings.

Employee Benefits

Employees at Blue Wheel are offered the following benefits and perks while employed:

• Healthcare: Medical, Dental, Vision, Accident, Critical Illness, Life & Disability, FSA/HSA Options
• Retirement: Company-sponsored 401(k) option with Company match
• PTO: Generous Paid Time, Sick Time, Floating Holidays, Volunteer Day, and Bereavement Time
• Paternal Leave: Paid 12-week leave for primary parent and 2-week for secondary parent
• Holiday: 10 paid holidays, along with light week between Christmas and New Years
• Fringe: Mental Health Days, Health and Wellness Reimbursement, Employee Assistance Program, Employer-paid Coaching Sessions

Blue Wheel operates and hires in the following states: CO, CT, FL, ID, IL, KS, MI, MN, NJ, NY, OR, PA, TN, TX, and WA