Influencer Manager, Creator Program

Behind Bloom When co-founder Mari Llewellyn hit rock bottom mentally and physically, she decided to take ownership of her health by turning to wellness. With the help of her now-husband, Greg, she lost 90 pounds and finally found self-love. Inspired to help other women do the same, Mari created Bloom: high-quality, delicious health supplements designed to help everyone bloom into their best selves.

Flavor Focused All our supplements come in delicious flavors you can’t find anywhere else, so you can enjoy every scoop and stick to your wellness routine with ease.

Function First Designed with you in mind, our supplements are made with high-quality, effective ingredients that provide amazing benefits to help you feel your best daily.*

Female Forward With a female founder and female-led team, our mission is to make approachable, delicious, and effective supplements so every woman can bloom into their best self.

Who You Are:

What You're Good At:

Influencer Manager, Creator Programs

Job Description

About Bloom:

Founded by wellness influencer and entrepreneur Mari Llewellyn, Bloom Nutrition is one of the fastest growing wellness brands in the US. Our mission is to help people bloom into their best selves through nutritious and delicious wellness solutions.

Recognized for our innovation and growth, we're proud recipients of several awards:

🏆 Forbes 30 under 30 (2023) 🏆 Target Partner of the Year (2023) 🏆 LinkedIn's Top Start-Ups (2023 & 2024) 🏆 EY Entrepreneurs of the Year (2024) 🏆 Inc. 5000 Company (2024) 🏆 NewBeauty 100 Wellness Awards (2024)

Title: Influencer Manager, Creator Programs Location: Austin, Texas

Overview:

Bloom is looking for an Influencer Marketing Manager (Creator Programs) to scale our influencer program, focused on driving brand awareness and product trial - with an emphasis on building a robust program through process and project management. This role is equal parts strategic and operational: you’ll lead strategy, process, program automation, workflows, cross functional relationships, and ensure smooth execution across TikTok, TikTok Shop, Instagram, Facebook, and YouTube.

You’ll also play a key role in cultivating and managing a community of creators - including micro-influencers, loyal advocates, and high-potential TikTok or YouTube talent - turning our program into a meaningful way to deepen engagement and expand reach.

You’ll work closely with the Influencer Marketing, Organic Social, and Digital Marketing teams to ensure gifting supports campaign goals, content generation, and brand growth. You’ll report to the Sr. Director of Digital, with a dotted line to the Director of Influencer Marketing. What You’ll Do

• Help build and lead Bloom’s newer influencer programs across TikTok, Instagram, TikTok Shop, Facebook and YouTube - from strategy to execution in partnership with leadership.
• Develop scalable systems for identifying, organizing, and tracking influencer outreach, gifting logistics, and impact.
• Spearhead the tooling, automation, and process design to manage large-scale outreach, gifting logistics, and reporting.
• Create scalable workflows for identifying and tracking creators, measuring results, and optimizing gifting impact
• Collaborate with Influencer Marketing, Organic Social, and Digital Marketing teams to align gifting efforts with campaign goals and content planning
• Grow and manage a vibrant community of micro/macro-influencers, creators, and loyal advocates - turning one-time gifts into ongoing relationships with our Influencer Marketing team
• Lead regular reporting and performance reviews - including content volume, engagement, conversion, and TikTok Shop revenue
• Test and iterate on tactics - from packaging and content hooks to timing and creator incentives
• Share insights and recommendations to refine the overall gifting strategy and support broader influencer program growth
• Help shape future team structure, tools, and processes as the program scales
• Help define team roles, tech stack, and SOPs as the program scales

What You Bring

• 3–5 years of experience in large-scale influencer or affiliate at a consumer-focused company
• Strong project management and team leadership skills
• Familiarity with TikTok Shop and creator conversion funnel
• Highly organized and able to manage multiple moving pieces
• Collaborative and comfortable working cross-functionally
• Strategic campaign thinking
• Analytical mindset – able to work back against CPMs and various campaign metrics and goals
• Passion for Bloom’s mission and wellness-focused products

Bonus Points

• Familiarity with scaling YouTube and Facebook programs
• Experience managing scaled influencer gifting or ambassador programs
• Agency or vendor management experience
• Fast ability to learn different software, CRM and management systems
• Direct experience working with creators across platforms

What You Contribute: