Director, Data, Analytics & Intelligence
Job Summary
Bloom Ads is seeking a highly strategic, technically fluent, and client-focused Director, Data & Analytics to lead the continued evolution of our data, measurement, analytics, and media intelligence capabilities.
This role will report to the SVP, Agency Integration and will provide leadership across three interconnected disciplines:
- Analytics & Insights
- Data Operations
- Media Activation & Intelligence
The Director will be responsible for building an integrated measurement ecosystem that connects media investment to business outcomes, enabling Bloom Ads and its clients to make faster, smarter, and more accountable marketing decisions.
The ideal candidate brings deep experience in agency or marketing consulting environments and understands the modern advertising measurement landscape, including Marketing Mix Modeling (MMM), closed-loop attribution, incrementality testing, experimentation, customer journey analytics, media intelligence, and multi-touch/user-level measurement where appropriate.
This individual will help establish scalable frameworks for collecting, integrating, analyzing, and activating marketing data across paid media, CRM, commerce, web, app, and client-owned data environments. The role combines strategic leadership with hands-on analytical expertise and requires the ability to translate complex data into clear business recommendations for clients, agency leadership, account teams, and media teams.
Prior experience leading marketing analytics and measurement engagements within a marketing agency, media agency, advertising consultancy, or similar environment is required.
In-Office Work Schedule This is a hybrid role, requiring a minimum of 4 days in-office per week.
Analytics & Insights Leadership
- Lead and mentor a growing team of analysts and data professionals, establishing clear standards for analytical rigor, storytelling, and client impact.
- Develop and evolve Bloom Ads' enterprise analytics and measurement framework across clients, industries, and media channels.
- Lead the development and application of Marketing Mix Modeling (MMM) to quantify marketing effectiveness, identify diminishing returns, optimize channel investment, and inform scenario planning.
- Develop closed-loop attribution frameworks that connect media exposures and engagements to downstream customer actions, including leads, sales, revenue, customer value, and other business outcomes.
- Establish measurement strategies that appropriately combine MMM, attribution, incrementality testing, experimentation, platform measurement, and business intelligence.
- Design and oversee campaign measurement, test-and-learn programs, geo experiments, holdout tests, A/B tests, incrementality studies, and other causal measurement approaches.
- Develop forecasting, response curves, optimization models, propensity models, segmentation approaches, and other statistical or machine-learning applications.
- Lead customer journey, CRM, digital analytics, website, mobile, app, social media, and user-level analyses where appropriate.
- Identify emerging analytical methodologies, technologies, and data sources that can improve client decision-making and agency differentiation.
Data Operations
- Oversee the processes and infrastructure used to collect, normalize, govern, and deliver data for reporting, analytics, modeling, and activation.
- Partner with internal teams and external technology partners to improve data quality, consistency, automation, documentation, and scalability.
- Establish standardized data structures and taxonomies across media platforms, ad servers, analytics environments, CRM systems, and client data sources.
- Ensure analytics teams have reliable access to clean, timely, and well-documented data.
- Develop quality assurance and governance processes for data pipelines, campaign taxonomy, reporting datasets, and model inputs.
- Work with cross-functional teams to reduce manual data processing and create repeatable, automated workflows.
- Help define Bloom Ads' approach to first-party data integration, identity resolution, privacy-conscious measurement, clean rooms, and other evolving data collaboration environments.
Media Activation & Intelligence
- Partner with media leadership to embed data and analytics into media planning, activation, optimization, and investment decisions.
- Oversee campaign activation workflows, including trafficking, naming conventions, taxonomy, UTMs, tagging, pixels, conversion events, and tracking implementation.
- Establish launch QA standards covering targeting, budgets, flight dates, creative assignments, destination URLs, tracking, and measurement configuration.
- Manage preview links, creative proofing, campaign approvals, and coordination across media, creative, ad operations, analytics, and technology teams.
- Monitor campaign delivery and data integrity to ensure impressions, clicks, conversions, revenue, and other key events are captured accurately.
- Translate MMM, attribution, incrementality, experimentation, and performance data into actionable media recommendations, audience strategies, and optimization decisions.
- Develop scalable media intelligence, governance, and automation processes that improve campaign execution, measurement, troubleshooting, and cross-channel performance.
Client & Agency Leadership
- Serve as a senior analytics and measurement partner to key clients.
- Work closely with clients, account leadership, strategy, media, creative, and activation teams to identify business challenges and determine the most appropriate analytical solutions.
- Translate complex statistical concepts and technical findings into clear, actionable business recommendations.
- Lead client conversations related to measurement strategy, attribution, MMM, experimentation, data infrastructure, and marketing effectiveness.
- Present analytical findings and recommendations to senior client stakeholders, including marketing, finance, analytics, and executive leadership.
- Develop strong relationships with third-party measurement vendors, platform partners, technology providers, and client data organizations.
- Partner with agency leadership to develop new analytics products, intellectual property, capabilities, and commercial offerings.
- Support new-business opportunities by helping demonstrate Bloom Ads' data, analytics, and measurement capabilities.
Measurement & Analytics Capabilities
The Associate Director will oversee engagements including, but not limited to:
- Marketing Mix Modeling and scenario optimization
- Closed-loop attribution
- Multi-touch and user-level attribution, where appropriate
- Incrementality and causal measurement
- Geo testing and experimental design
- Campaign effectiveness measurement
- Media response curves and diminishing-return analysis
- Marketing ROI and ROAS analysis
- Customer acquisition and lifetime-value analysis
- Customer journey analytics
- CRM and first-party data analytics
- Digital, website, mobile, app, and social analytics
- Audience segmentation and propensity modeling
- Forecasting and scenario planning
- Financial and business performance analysis
- Executive dashboards and measurement frameworks
- Media intelligence and optimization
- Data integration and automation
Who You Are
You are equally comfortable discussing marketing strategy with a CMO, measurement methodology with an analytics team, data architecture with technical partners, and campaign performance with media practitioners.
You understand that no single measurement methodology provides a complete answer. You know when to apply MMM, experimentation, closed-loop attribution, platform measurement, or user-level analysis - and how to triangulate those approaches to produce a more reliable view of marketing performance.
You enjoy building capabilities, not simply delivering analyses. You can establish frameworks, develop teams, improve processes, and create repeatable solutions that scale across multiple clients.
You are intellectually curious, commercially minded, and comfortable challenging established approaches when better data or methodology suggests a different direction.
Required Qualifications
- 5+ years of experience in advanced analytics, marketing science, data science, measurement, or a related discipline, preferably within a media agency, marketing agency, advertising consultancy, or similar environment.
- 2+ years of experience managing and developing analytics, data science, or measurement professionals.
- Bachelor's degree in statistics, mathematics, economics, data science, computer science, engineering, or another quantitative discipline; advanced degree preferred.
- Demonstrated experience developing and applying Marketing Mix Models in real-world marketing environments.
- Experience building or managing closed-loop attribution approaches that connect media activity with leads, transactions, revenue, or customer outcomes.
- Strong understanding of incrementality, experimental design, causal inference, attribution, media effectiveness, and marketing response modeling.
- Advanced proficiency in Python and/or R.
- Strong SQL skills and experience working with large, complex datasets.
- Experience with data wrangling, regression analysis, statistical modeling, machine learning, forecasting, and optimization techniques.
- Demonstrated experience translating analytical outputs into marketing and media investment recommendations.
- Experience working with DTC, commerce, lead-generation, or other data-rich clients.
- Strong understanding of media platforms, advertising technology, measurement platforms, and media terminology.
- Familiarity with major ad servers, DSPs, search platforms, social platforms, and analytics environments, including platforms such as Campaign Manager 360, DV360, The Trade Desk, Google Ads, Meta, and similar technologies.
- Experience developing dashboards, reporting frameworks, and business intelligence solutions.
- Strong executive communication and presentation skills.
- Ability to explain highly technical concepts in clear business language.
- Proven ability to manage multiple workstreams in a fast-paced agency environment.
Preferred Qualifications
- Master's degree in statistics, mathematics, economics, data science, analytics, or a related quantitative discipline.
- Experience with cloud data environments and modern data stacks.
- Experience with customer data platforms, identity solutions, data clean rooms, or privacy-enhancing measurement technologies.
- Familiarity with APIs, automated data pipelines, ETL/ELT workflows, and marketing data infrastructure.
- Experience with commerce media or retail media measurement.
- Knowledge of modern attribution, identity, and privacy frameworks.
- Experience developing proprietary analytics products, methodologies, or agency intellectual property.
- Certifications or advanced familiarity with major advertising, analytics, and cloud platforms.
Leadership Expectations
The Director will:
- Manage, mentor, and develop a multidisciplinary team across analytics and related data functions.
- Establish high standards for analytical quality, methodology, documentation, and communication.
- Build processes and capabilities that can scale across clients rather than relying on one-off solutions.
- Encourage collaboration across analytics, data operations, media, strategy, account management, creative, and technology teams.
- Create a culture of experimentation, curiosity, accountability, and continuous improvement.
- Balance hands-on technical fluency with strategic leadership and client counsel.
Reporting Structure
The Director, Data & Analytics reports to the SVP, Agency Integration and will have responsibility for coordinating and advancing capabilities across:
Analytics & Insights | Data Operations | Media Activation & Intelligence
The role will work closely with agency leadership, client teams, media leadership, strategy, account management, technology partners, and external measurement providers to create a connected data and measurement ecosystem across Bloom Ads.
Additional Notes
This is a high-visibility role within a rapidly evolving advertising and marketing environment. Success requires adaptability, curiosity, strong business judgment, and the ability to move fluidly between data, technology, media, and client strategy.
The ideal candidate is both a builder and an operator - someone capable of developing sophisticated analytical solutions while also creating the organizational processes required to turn those solutions into repeatable business impact.
Compensation Range$125K–$150K / year (Depending on Experience)
This is the pay range Bloom Ads reasonably expects it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the level of experience, relevant skills, professional certifications, market pay, and demand for the role. Bloom Ads reserves the right to modify this pay range at any time.
Benefits
At Bloom Ads, we invest in you - your well-being, growth, and future.
- Comprehensive medical benefits: health, dental, vision, life, and AD&D coverage
- Generous vacation policy
- Holiday PTO + Work-from-Home Fridays
- Company contributions to 401(k) retirement savings
- Paid volunteer hours to support causes you care about
- Professional development opportunities
Extras That Make a Difference We foster a culture that values connection, learning, and fun!
- Free snacks (mostly healthy!)
- Coffee Thursdays to fuel creativity
- Monthly lunch & learns to expand your expertise
- Quarterly town halls with food, prizes, and company updates
- Team parties and celebrations to recognize achievements
About Bloom Ads
Bloom Ads is a rapidly growing advertising agency that combines world-class media capabilities with cutting-edge statistics. We create innovative, cross-channel media plans tailored to deliver measurable results for our clients. Our collaborative culture prioritizes employee well-being and intellectual curiosity.
We are looking for team players eager to make an impact - on our clients, our company, and their own careers. If you thrive in a dynamic environment that encourages creativity and innovation, Bloom Ads is the place for you.
Join our certified women-owned, fully-integrated media agency specializing in building custom-crafted, cross-channel media plans focused on innovation, creativity, and measurable results.
Additional Information The job description is intended to convey information essential to understanding the scope of the position and is not exhaustive. Duties may be modified or added based on the needs of the organization.
Travel to and from client and vendor sites in a personal vehicle is required in this position. The preceding functions have been provided as the types of work performed by the employees assigned to this job classification. Management reserves the right to add, modify, change, or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job. This job description does not promise or imply that the functions listed are the only duties to be performed or that the position may not change or be eliminated; the responsibilities are many, various, and not limited to those written in this document.